The mobile phone market is large and growing, making mobile phones a strong platform for broadcasters. mRadio allows commercial radio stations to distribute short audio content to listeners' phones through SMS keywords or a monthly subscription. Listeners can stay up to date on current affairs from anywhere by requesting news headlines be delivered in a 45 second phone call. This gives radio stations new ways to reach audiences and generate revenue from advertisers or user fees.

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• The mobile phone market is a booming industry world-
wide. Today, there are more mobile phone sold daily than
any Radio Sets, TV screens, Personal computers or Printed
Media.
• The mobile phone, therefore, constitute a strong media
platform for broadcasters whose challenge is to grow both
their listenership and revenue thereof.
• By leveraging on the widespread use of mobile phones,
Commercial Radio Stations can now reach even the most
unreachable communities in emerging markets without
outlaying any upfront radio network infrastructures costs.

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• mRadio is a mobile radio service for Commercial Radio
Stations to distribute pre-recorded short Radio content to
their audience’s mobile phone either on monthly
subscription based and on-demand.
• Consumers looking to listen to mRadio can simply send the
required SMS keyword to receive a call-back from the radio
station to play the news headlines in 45 seconds.
• mRadio offers to consumers the flexibility and convenience
to stay up to date with current affairs from their mobile
phones wherever they are.

4. User sends a keyword BBC to our servers to
indicate that she wishes to listen to the
latest BBC news headlines
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SMS Keyword “BBC”
to short code 3455
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User receives call-back from our IVR system
playing the pre-recorded news headlines of
the day in 45 seconds.
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• mRadio gives to Commercial Radio stations the opportunity to
have their content available to listeners via a mobile phone call,
• The service allows listeners to stay informed wherever they are
for as long as they have a cellular phone coverage.
• Commercial Radio Stations could also use mRadio to charge
Advertisers for reaching listeners through mobile media;.
• Commercial Radio Stations could also charge for the service to
consumers – either as once off or monthly subscription fee.

7. Thank you!
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