One of the major share of online activity is that of Email category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as increase their user base by enhancing the usability of the emailing site and adding in user friendly applications. This report based on the survey done predicts what will be the future market share (brand performance) of the emailing website based on its sustenance, loyalty, pull and persuasion. The key attributes that are captured in to find out these metrics are TOM Brand and Ad Recall, user base etc.

1. Brand Track Study: Emailing April 2007 Prepared by: JuxtConsult, New Delhi

4. Online survey campaign example

8. Toplines

13. Usage Status

21. Email User Profiles

36. Email Usage Behavior

48. Features Used -10% -13% +2% +3% -6% -5% -9% 0% -14% -17% -6% -15% -21% +1% -10% +7% 19% 25% 26% 17% 8% 45% 45% 27% 64% 38% 48% 36% 52% 64% 65% 97% Evolving users -2% +2% -1% -1% -1% +12% -2% +15% +10% +11% +11% -6% +4% +1% -19% 0% 39% 30% 41% 20% 23% 46% 62% 26% 63% 36% 48% 68% 55% 77% 92% 98% Experienced Users +2% 32% +3% 10% Archiving of emails -2% 28% -3% 14% Attachment search +2% 36% 0% 21% Email id search -1% 18% -2% 13% Business / visiting card +3% 18% +4% 2% Out of office/vacation auto response +3% 42% -2% 13% Signatures -2% 55% -5% 22% Auto save email addresses +6% 24% +1% 5% Preview pane +3% 59% +1% 27% Virus Scan of emails +2% 34% 0% 14% Calendar +1% 45% -3% 23% Filters +2% 57% +3% 20% Create / manage folders -3% 52% -4% 26% Email receipt confirmation +6% 72% +5% 53% Save drafts -2% 84% +3% 63% Attach files with mails +1% 98% -1% 99% Send / receive mails All Users New users Email Feature

49. Features Used -11% -5% -6% -3% -10% -18% -18% -4% -5% -6% -6% -4% -11% 15% 1% 16% 43% 27% 55% 20% 13% 9% 11% 28% 14% 24% Evolving users +5% -2% +4% +24% +13% +14% -3% +9% +3% +5% -8% +2% -4% 17% 3% 16% 40% 12% 50% 19% 24% 21% 18% 43% 31% 42% Experienced users -3% 15% -6% 5% Related Links -5% 2% -6% 1% RSS Feeds 0% 16% -1% 15% Personalized email id (e.g., "you@your-name.com") +12% 38% +8% 9% Enhanced storage space -1% 14% -4% 7% Voice mail +4% 48% +3% 25% Picture sharing -5% 18% -4% 9% Get SMS alerts of email +8% 20% +7% 2% Configure POP3 for multiple email id usage +2% 18% +1% 7% Configure advanced security settings 0% 16% -3% 4% Configure customized folder views -3% 38% -4% 21% Contact group listings +4% 25% +3% 7% Export and Import address book -1% 35% -1% 9% View attachment as HTML All Users New users Email Feature

52. Media Preferences

53. Most watched TV channel – Top 10 - 2% (-11%) 2% (+10%) 16% Sun TV 1% 6% 2% 20% 6% 2% 5% 9% 18% - (-1%) (+6%) (-1%) (+1%) (-2%) (+2%) (-4%) (+7%) 0% 0% 13% 0% 1% 4% 9% 1% 16% New Users (Current Quarter) (+1%) (+6%) - (+20%) (+6%) (-4%) (-11%) (+2%) (+12%) Evolving users (Current Quarter) 4% 4% 3% 1% 5% 8% 10% 12% 17% Experienced users (Current Quarter) (+4%) (+3%) (-2%) - (+5%) (+3%) - - (+7%) Times Now Zee News Aajtak Sab TV CNN-IBN Discovery Star Plus NDTV CNBC TV Channels

54. Most read newspaper – Top 10 - 2% (-3%) 1% (+2%) 3% The Telegraph 1% 5% 0% 4% 0% 2% 4% 34% 32% (-8%) (-2%) - (+4%) - (-4%) (+1%) (+5%) (+7%) 1% 2% 2% 5% 1% 1% 4% 22% 28% New Users (Current Quarter) (-7%) (-1%) (-3%) (+3%) - (-1%) (+1%) (+22%) - Evolving users (Current Quarter) 2% 2% 3% 2% 4% 5% 10% 15% 41% Experienced users (Current Quarter) (-1%) - (+3%) (+2%) (+3%) (-2%) (+3%) (+2%) (-5%) Deccan Chronicle Indian Express The Tribune Business Line Dainik Bhaskar Hindustan Times The Economic Times The Hindu The Times of India TV Channels

55. Most read magazine – Top 10 (+1%) 2% (-1%) 0% (+6%) 6% Outlook Money 0% 1% 3% 1% 21% 2% 12% 3% 25% (+5%) (-1%) (-1%) (+6%) (-2%) (+11%) (-5%) (+8%) (-14%) 8% 0% 0% 6% 0% 13% 4% 12% 17% New Users (Current Quarter) (-3%) - (+2%) - (+20%) (-6%) (-3%) (-1%) (+1%) Evolving users (Current Quarter) 2% 4% 4% 5% 0% 5% 4% 9% 28% Experienced users (Current Quarter) - (+1%) (+1%) (+3%) - (-4%) (-2%) (+2%) (-1%) Digit Business Today Business World Business India Star Dust Reader's Digest The Week Outlook India Today TV Channels

56. Most listened radio channel – Top 10 (-1%) 2% (-1%) 1% (-1%) 0% Radio One 0% 1% 6% 3% 7% 6% 5% 14% 36% - (+16%) (-2%) (+1%) (-1%) (+2%) (+8%) (+25%) (-38%) 0% 16% 6% 2% 4% 8% 15% 28% 12% New Users (Current Quarter) - (-3%) (-8%) (+1%) (-2%) (-2%) (-9%) (+10%) (+7%) Evolving users (Current Quarter) 1% 3% 5% 5% 7% 10% 11% 16% 31% Experienced users (Current Quarter) (+1%) - (+2%) (+3%) (-2%) (-1%) - (+13%) (-10%) Power FM Air FM Rainbow Suryan FM Big FM BBC Red FM Radio City Air FM Gold Radio Mirchi TV Channels

57. Most used website (other than emailing) – Top 10 (0%) 1% (-7%) 3% (-4%) 3% sify 1% 3% 2% 5% 5% 23% 11% 15% 18% (+1%) (+3%) (-4%) (+2%) (-3%) (+4%) (-3%) (+2%) (+20%) 1% 4% 1% 6% 1% 6% 22% 6% 25% New Users (Current Quarter) (0%) (+3%) (+1%) (-3%) (-7%) (+19%) (-8%) (+11%) (+14%) Evolving users (Current Quarter) 2% 1% 4% 2% 5% 5% 7% 20% 32% Experienced users (Current Quarter) (+1%) (0%) (+1%) (-2%) (-2%) (-3%) (-2%) (+10%) (+28%) icicidirect contest2win hotmail indiatimes rediff orkut yahoo moneycontrol google TV Channels

58. Most used website for Online News – Top 10 (+2%) 3% (-3%) 1% (+1%) 5% hinduonline 4% 10% 1% 8% 6% 10% 5% 5% 30% (-1%) (+4%) (+4%) (+3%) (-11%) (-24%) (+10%) (+1%) (+5%) 9% 7% 4% 10% 1% 7% 17% 2% 9% New Users (Current Quarter) - (-4%) (+1%) (+5%) (-2%) (-9%) (-8%) (+3%) (+18%) Evolving users (Current Quarter) 3% 5% 6% 6% 8% 9% 11% 14% 14% Experienced users (Current Quarter) (-3%) (-7%) (+6%) (+4%) (+1%) (+3%) (-7%) (+6%) (+1%) sify indiatimes MSN moneycontrol google yahoo rediff ibnlive NDTV TV Channels

59. Brand Salience and Perceptions

61. Source of ad awareness * Sample size for Sify and Indiatimes low for statistical significance 7% 6% 19% 32% 4% 9% 13% 67% Rediff 9% 2% 38% 52% 2% 14% 12% 28% Hotmail 10% 3% 56% 3% 0% 7% 14% 31% Sify* 7% 9% 31% 48% 11% 19% 22% 39% Yahoo 8% 1% 43% 48% 3% 10% 18% 10% Gmail Base: All Users 1% Can't recall where I saw the ad 14% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 8% Internet - Text link ad on a website 78% Internet - Banner on a website 0% Radio 15% Magazine/Newsletter 19% Newspaper 18% Television Indiatimes* Source of awareness

62. Yahoo TOM ad awareness: 56% 7% 9% 31% 48% 11% 19% 22% 39% Current Quarter +2% -1% +3% +6% +10% +7% +13% -7% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

63. Gmail TOM ad awareness: 11% 8% 1% 43% 48% 3% 10% 18% 10% Current Quarter +1% -2% -6% -10% +1% +5% +12% +5% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

64. Rediff TOM ad awareness: 21% 7% 6% 19% 32% 4% 9% 13% 67% Current Quarter +2% -1% -5% -11% +3% -9% -7% +15% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

65. Hotmail TOM ad awareness: 7% 9% 2% 38% 52% 2% 14% 12% 28% Current Quarter - -4% -2% -1% -1% -11% -12% +18% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

66. Sify TOM ad awareness: 2% * Sample size for Sify and Indiatimes low for statistical significance 10% 3% 56% 3% 0% 7% 14% 31% Current Quarter +10% - +20% -48% - -15% +6% -9% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

67. Indiatimes TOM ad awareness: 1% * Sample size for Sify and Indiatimes low for statistical significance 0% 14% 8% 78% 0% 15% 19% 18% Current Quarter 0% +14% 0% +51% 0% -35% +14% +1% Change from Previous Quarter Base: All Can't recall where I saw the ad Outdoor (hoarding, kiosk, bus panel, exhibition, etc) Internet - Text link ad on a website Internet - Banner on a website Radio Magazine/Newsletter Newspaper Television Source of awareness

69. Source of TOM brand recall * Sample size for Sify and Indiatimes low for statistical significance 13% 1% 20% 5% 6% 38% 7% 20% Rediff 17% 0% 20% 16% 3% 31% 7% 14% Hotmail 0% 0% 25% 15% 0% 59% 3% 19% Sify* 10% 1% 27% 12% 8% 46% 5% 21% Yahoo 6% 0% 19% 13% 4% 51% 13% 20% Gmail Base: All 0% Don't remember 0% From an exhibition/event 28% From a link on another website 4% While searching for info using a search engine 41% From a direct mailer/newsletter/sales call 41% From a relative/friend/colleague 17% From a news story/article/feature 44% From an advertisement Indiatimes* Source of awareness

70. Yahoo 10% 1% 27% 12% 8% 46% 5% 21% Current Quarter -3% - +1% -5% +5% +8% +3% -1% Change from Previous Quarter Base: All Don't remember From an exhibition/event From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From a news story/article/feature From an advertisement Source of awareness

71. Gmail 6% 0% 19% 13% 4% 51% 13% 20% Current Quarter +5% - -3% -2% +1% +1% +7% -3% Change from Previous Quarter Base: All Don't remember From an exhibition/event From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From a news story/article/feature From an advertisement Source of awareness

72. Rediff 13% 1% 20% 5% 6% 38% 7% 20% Current Quarter +6% - -4% -12% +3% +11% +1% -4% Change from Previous Quarter Base: All Don't remember From an exhibition/event From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From a news story/article/feature From an advertisement Source of awareness

73. Hotmail 17% 0% 20% 16% 3% 31% 7% 14% Current Quarter +7% -7% -9% -4% -1% +6% +3% -4% Change from Previous Quarter Base: All Don't remember From an exhibition/event From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From a news story/article/feature From an advertisement Source of awareness

74. Sify * Sample size for Sify and Indiatimes low for statistical significance 25% 15% 59% 3% 19% Current Quarter -4% -3% +44% -14% +4% Change from Previous Quarter Base: All From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From an advertisement Source of awareness

75. Indiatimes * Sample size for Sify and Indiatimes low for statistical significance 0% 0% 28% 4% 41% 41% 17% 44% Current Quarter -3% 0% -7% -45% +40% +38% +16% +2% Change from Previous Quarter Base: All Don't remember From an exhibition/event From a link on another website While searching for info using a search engine From a direct mailer/newsletter/sales call From a relative/friend/colleague From a news story/article/feature From an advertisement Source of awareness

80. Brand Perceptions

82. Brand associations – Yahoo Brand .6 .4 .2 -.0 -.2 -.4 -.6 .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Yahoo Attribute * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

83. Brand associations – Rediff Brand .6 .4 .2 -.0 -.2 -.4 -.6 .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Rediff Attribute * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

84. Brand associations – Gmail Brand .6 .4 .2 -.0 -.2 -.4 -.6 .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Gmail Attribute * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

85. Brand associations – Sify Brand .6 .4 .2 -.0 -.2 -.4 -.6 .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Sify Attribute * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

86. Brand associations – Hotmail Brand .6 .4 .2 -.0 -.2 -.4 -.6 .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Hotmail Attribute * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

87. Brand associations – overall perceptions Brand .6 .4 .2 -.0 -.2 -.4 -.6 Attribute .6 .4 .2 0.0 -.2 -.4 Most dynamic in bringing new features Email id with best brand image Most dependable service Complete online communication solutions Best security/spam/filter features Best variety of relevant features Most easy to manage Yahoo Sify Rediff Hotmail Gmail Yahoo Gmail Rediff Hotmail

88. Brand Shares

94. Reason for brand preference * Sample size low for statistical significance 68% 44% 60% 66% 81% 56% More email storage space 40% 33% 38% 34% 31% 43% Highly appealing website design 50% 31% 60% 45% 57% 40% Better junk mail/ad filtering 7% 56% 1% 42% 29% 36% 25% 50% Rediff 4% 56% 2% 60% 33% 36% 42% 64% Hotmail 13% 45% 2% 48% 48% 38% 17% 25% Sify* 10% 49% 1% 53% 35% 29% 43% 47% Yahoo 4% 31% 1% 61% 33% 42% 46% 58% Gmail Base: Those who mentioned it as most preferred brand 0% Nothing 57% Don’t want to change this email id as have already circulated 0% Others 21% Better security features 68% Better image association of the email id 18% Less error prone with fewer delivery failures 77% Better value added features 50% Better mail organizing capability Indiatimes* Reason for preference

95. Yahoo – reason for preference Used in the last 3 months 75% Preferred the most 46% -5% 49% Don’t want to change this email id as have already circulated -1% 1% Others +1% 53% Better security features 35% 29% 43% 47% 40% 56% 43% Current Quarter -6% -13% -1% -1% -6% -4% -11% Change from Previous Quarter Base: Those who mentioned it as most preferred brand Better image association of the email id Less error prone with fewer delivery failures Better value added features Better mail organizing capability Better junk mail/ad filtering More email storage space Highly appealing website design Reason

96. Gmail – reason for preference Used in the last 3 months 44% Preferred the most 28% 0% 31% Don’t want to change this email id as have already circulated +3% 4% Nothing -6% 1% Others -2% 61% Better security features 33% 42% 46% 58% 57% 81% 31% Current Quarter -10% -4% +5% -10% -2% -4% -8% Change from Previous Quarter Base: Those who mentioned it as most preferred brand Better image association of the email id Less error prone with fewer delivery failures Better value added features Better mail organizing capability Better junk mail/ad filtering More email storage space Highly appealing website design Reason

97. Rediff – reason for preference Used in the last 3 months 33% Preferred the most 12% +19% 56% Don’t want to change this email id as have already circulated -4% 7% Nothing -3% 1% Others +3% 42% Better security features 29% 36% 25% 50% 45% 66% 34% Current Quarter -8% -2% +2% +9% +2% +13% -1% Change from Previous Quarter Base: Those who mentioned it as most preferred brand Better image association of the email id Less error prone with fewer delivery failures Better value added features Better mail organizing capability Better junk mail/ad filtering More email storage space Highly appealing website design Reason

98. Hotmail – reason for preference Used in the last 3 months 26% Preferred the most 9% -10% 56% Don’t want to change this email id as have already circulated -5% 2% Others +9% 60% Better security features 33% 36% 42% 64% 60% 60% 38% Current Quarter -3% -12% +18% +10% +7% -3% -2% Change from Previous Quarter Base: Those who mentioned it as most preferred brand Better image association of the email id Less error prone with fewer delivery failures Better value added features Better mail organizing capability Better junk mail/ad filtering More email storage space Highly appealing website design Reason

101. Brand Performance Track

102. Brand Sustenance Brand Sustenance Ratio of TOM Brand Recall TOM Ad Recall How much can your brand transcend the ad Ratio of 1 represents average efficiency

104. Brand Sustenance Map Logarithmic scale

105. Brand Persuasion Ratio of 1 represents very high efficiency Brand Persuasion How persuasive is your brand story Ratio of Intention to Use Brand Spontaneous Brand Recall

107. Brand Persuasion Map Logarithmic scale

108. Brand Pull A positive ratio represents a growing brand Brand Pull Ability of the brand to attract news consumers or consumers of competitive brands Ratio of (Switch ins to the brand) – (Switch outs from the brand) Current primary consumer share of the brand

110. Brand Pull Map Logarithmic scale

111. Brand Loyalty Ratio of 1 represents maximum efficiency Brand Loyalty How much is your brand retaining its existing consumers Ratio of Likely to Continue with the Brand Total Current Primary Users of the Brand

113. Brand Loyalty Map

114. Brand Momentux™ It is an index. The higher the better Brand Momentux TM Your future market potential based on your current performance Brand X Brand Speed Mass Accelerators Current X Brand Persuasion factor, Users Brand Pull factor, Brand Loyalty factor

116. Brand Momentux™ Map Logarithmic scale

117. Brand Momentux™ Summary Improved Deteriorated No Change Indiatimes* Sify* Hotmail Rediff Gmail Yahoo Brand Brand Momentux Brand Loyalty Brand Pull Brand Persuasion Brand Mass Current Quarter vis-à-vis Previous Quarter

119. Thank You!