One of the major share of online activity is that of Online Travel category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as increase their user base by enhancing the usability of the travel portal and adding in user friendly applications. This report based on the survey done predicts what will be the future market share (brand performance) of the travel portal based on its sustenance, loyalty, pull and persuasion. The key attributes that are captured in to find out these metrics are TOM Brand and Ad Recall, user base etc.

1. Brand Track Study: Online Travel July 2007 Prepared by: JuxtConsult, New Delhi

7. Toplines

12. Usage Status

13. Online Travel Usage – Current Status Online Travel Users* 100% Searched and Booked 71% Note - As per India Online 2007 study, online travel users constitute 58% of all regular urban internet users. This proportion is lower than the 76% reported in last quarter usage track. The lower number is not indicative of any decline in usage of the category but reflects only a correction due to inclusion and better representation of lower SEC groups ‘D’ and ‘E’ in the user base from this quarter. Till last quarter, the user base in the brand track study reflected only SEC ‘A’, ‘B’ and ‘C’. Active Users - last 3 months 97% Searched Only 26% * 58% of all regular internet users in urban India (Source: India Online 2007 )

16. Online Travel User Profile

29. Travel Behavior

31. Regular place of travel – within India * 3% of the users do not travel in India at all 1% 1% 2% 3% 5% 8% 9% 10% 18% 18% 618 Search & Booked Only 6% 5% 3% 1% 9% 4% 15% 13% 8% 14% 174 Searched Only 2% 2% 2% 3% 6% 7% 10% 11% 16% 17% 792 All Users 1% -2% 0% -1% 3% -1% 2% 3% 6% 2% Change from PQ % 6% -5% 0% -2% 5% 4% 4% 1% -2% 6% Change from PQ % Change from PQ % Sample Base 2% Visakhapatanam -1% Ahmadabad 0% Jaipur -2% Kolkata 3% Goa -2% Hyderabad 3% Bangalore 3% Chennai 3% Mumbai 1% Delhi Place of travel within India (Top 10 cities)

32. Regular place of travel – internationally * 66% of the users do not travel internationally at all 1% 2% 0% -12% 7% 5% 5% 4% -30% 6% Change from PQ % 1% 2% 0% 3% 7% 5% 5% 4% 3% 6% 41 Searched Only 2% 2% 3% 3% 4% 4% 6% 7% 10% 11% 271 All Users 2% -1% 4% -3% -1% 3% 5% 0% -4% 3% Change from PQ % 1% 2% Nepal -1% 3% Malaysia 3% 4% France -3% 3% United Arab Emirates 0% 3% Thailand 4% 4% Australia 5% 6% Italy 0% 8% Singapore -6% 11% UK 2% 13% US Change from PQ % 230 Sample Base Search & Booked Only Place of travel internationally (Top 10 countries)

35. Online Usage Behavior

45. Media Preferences

46. Most watched TV channel – Top 10 TV Channels Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ NDTV 19% 4% 9% -6% CNN IBN 4% 1% 8% 2% Star Plus 11% -7% 7% -6% Aajtak 7% 7% 6% 0% Discovery 4% 3% 6% -6% Sun TV 3% -9% 6% 5% Zee TV 2% -5% 6% 4% CNBC 5% -1% 5% -2% Sony 2% -5% 4% 1% Travel & Living 1% 1% 4% 3%

47. Most read newspaper – Top 10 Newspapers Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ The Times of India 28% -17% 49% 6% The Hindu 21% 11% 16% 2% The Hindustan Times 5% -13% 7% -1% Deccan Chronicle 3% -1% 3% 1% Dinakaran 0% 0% 3% 3% The Telegraph 3% 1% 3% -1% Indian Express 5% 5% 2% -1% The Economic Times 1% 0% 2% -4% The Tribune 2% 2% 2% 1% DNA 1% -2% 1% -1%

48. Most read magazine – Top 10 Magazines Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ India Today 31% 12% 26% -5% Outlook 6% 4% 9% 0% The Week 3% 2% 9% 3% Reader's Digest 1% 1% 4% -4% Star Dust 7% 7% 3% 1% Femina 7% -10% 3% 0% Business Today 0% -9% 3% 0% Sports Star 2% -1% 2% 1% Women's Era 1% 1% 2% 2% Business World 2% 2% 2% -1%

49. Most listened radio channel – Top 10 Radio Channel Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ Radio Mirchi 41% 18% 36% 4% Radio City 8% -7% 12% 0% Red FM 7% -9% 9% 0% Big FM 3% -10% 7% 4% Suryan FM 11% 11% 6% 5% Fever FM 1% 1% 4% 4% Vividh Bharati 2% 2% 3% 3% AIR FM RAINBOW 3% 3% 2% 0% Radio FM 2% 2% 2% 2% AIR FM GOLD 3% 1% 1% 0%

50. Most used website for Emailing Emailing Websites Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ Yahoo 54% 17% 47% 0% Gmail 17% -6% 26% 5% Rediff 16% -6% 10% -3% Hotmail 3% -10% 6% -2% Sify 2% -1% 2% -1% Indiatimes 1% 0% 1% -3% VSNL 0% 0% 1% 0%

51. Most used website for Online News – Top 10 Online News Websites Searched Only (Current Quarter) Change from PQ Searched & Booked (Current Quarter) Change from PQ Ibnlive 10% 8% 15% 8% NDTV 10% 1% 14% 0% Yahoo 20% 5% 12% 4% Rediff 12% -3% 9% -5% Indiatimes 8% -18% 7% -2% Google 12% 12% 6% 0% Timesofindia 2% -2% 5% 0% BBC 3% 0% 4% 1% Sify 7% 3% 3% -3% Zeenews 0% 0% 2% 2%

52. Brand Salience and Perceptions

54. Top of mind ad recall – All Brands Top of mind Ad Recall Searched Only Search & Booked Only All Users Sample Base 296 804 1,100 Yatra 24% 29% 27% Makemytrip 21% 28% 26% IRCTC 7% 7% 7% Travelguru 7% 6% 6% Cleartrip 4% 3% 3% Yahoo Travels 4% 3% 3% Google 3% 2% 3% Airdeccan 2% 1% 1% Goair 2% 1% 1% Travel India 1% 1% 1% Raj Travels 2% 1% 1% Top of mind Ad Recall Searched Only Search & Booked Only All Users Sample Base 296 804 1,100 Thomascook 0% 1% 1% Travel 3% 1% 2% Jet Airways 0% 1% 1% Kingfisher 0% 1% 1% Flightraja 0% 1% 1% Indian Airlines 1% 1% 1% Indiatravels 0% 1% 0%

55. Source of ad recall 1% 2% 33% 29% 22% 14% 12% 70% Travelguru Source of awareness Yatra Makemytrip IRCTC Cleartrip Base: All Users Television 73% 65% 17% 57% Newspaper 20% 30% 32% 37% Magazine/Newsletter 9% 28% 25% 15% Radio 2% 4% 6% 6% Internet - Banner on a website 29% 50% 46% 62% Internet - Text link ad on a website 33% 33% 24% 50% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 1% 9% 9% 3% Can't recall where I saw the ad 2% 2% 17% 0%

56. Yatra TOM ad awareness: 27% Source of awareness Current Quarter Change from Previous Quarter Base: All Users Television 73% +14% Newspaper 20% +6% Magazine/Newsletter 9% -3% Radio 2% +1% Internet - Banner on a website 29% -15% Internet - Text link ad on a website 33% +7% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 1% 0% Can't recall where I saw the ad 2% -1%

57. Makemytrip TOM ad awareness: 26% Source of awareness Current Quarter Change from Previous Quarter Base: All Users Television 65% +7% Newspaper 30% +5% Magazine/Newsletter 28% +2% Radio 4% 0% Internet - Banner on a website 50% -3% Internet - Text link ad on a website 33% -1% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 9% +3% Can't recall where I saw the ad 2% 0%

58. IRCTC TOM ad awareness: 7% Source of awareness Current Quarter Change from Previous Quarter Base: All Users Television 17% -1% Newspaper 32% +4% Magazine/Newsletter 25% +5% Radio 6% +2% Internet - Banner on a website 46% -2% Internet - Text link ad on a website 24% -17% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 9% +3% Can't recall where I saw the ad 17% +7%

59. Travelguru TOM ad awareness: 6% Source of awareness Current Quarter Change from Previous Quarter Base: All Users Television 70% +47% Newspaper 12% -14% Magazine/Newsletter 14% -6% Radio 22% +22% Internet - Banner on a website 29% -53% Internet - Text link ad on a website 33% -35% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 2% -2% Can't recall where I saw the ad 1% 0%

60. Cleartrip TOM ad awareness: 3% Source of awareness Current Quarter Change from Previous Quarter Base: All Users Television 57% +28% Newspaper 37% +4% Magazine/Newsletter 15% -5% Radio 6% +6% Internet - Banner on a website 62% +15% Internet - Text link ad on a website 50% +32% Outdoor (hoarding, kiosk, bus panel, exhibition, etc) 3% -3% Can't recall where I saw the ad 0% 0%

62. Top of mind brand recall – All Brands Top of mind Ad Recall Searched Only Search & Booked Only All Users Sample Base 296 804 1,100 Makemytrip 23% 27% 26% Yatra 24% 22% 23% IRCTC 13% 17% 16% Travelguru 6% 7% 7% Cleartrip 3% 4% 3% Google 3% 3% 3% Yahoo Travels 3% 2% 2% Airdeccan 1% 2% 2% Raj Travels 3% 1% 2% Travel India 2% 0% 1% Flightraja 0% 1% 1% Top of mind Ad Recall Searched Only Search & Booked Only All Users Sample Base 296 804 1,100 Jet Airways 0% 1% 1% Indiatimes Travel 1% 1% 1% Thomascook 0% 1% 1% Travel 2% 0% 1% Indiatravels 0% 1% 1% Rediff Travel 1% 0% 1%

63. Source of TOM brand recall 0% 2% 24% 17% 4% 16% 10% 74% Travelguru Source of awareness Makemytrip Yatra IRCTC Cleartrip Base: All Users From an advertisement 58% 65% 33% 59% From a news story/article/feature 6% 7% 6% 8% From a relative/friend/colleague 14% 14% 29% 40% From a direct mailer/newsletter/sales call 5% 4% 8% 6% While searching for travel related info using a search engine 44% 28% 31% 42% From a link on another website 29% 28% 24% 16% From an exhibition/event 1% 3% 1% 6% Don't remember 3% 2% 8% 0%

64. Makemytrip Source of awareness Current Quarter Change from Previous Quarter Base: All Users From an advertisement 58% -7% From a news story/article/feature 6% -6% From a relative/friend/colleague 14% -10% From a direct mailer/newsletter/sales call 5% +1% While searching for travel related info using a search engine 44% +2% From a link on another website 29% +2% From an exhibition/event 1% -2% Don't remember 3% 0%

65. Yatra Source of awareness Current Quarter Change from Previous Quarter Base: All Users From an advertisement 65% +1% From a news story/article/feature 7% 0% From a relative/friend/colleague 14% -5% From a direct mailer/newsletter/sales call 4% +2% While searching for travel related info using a search engine 28% -1% From a link on another website 28% +1% From an exhibition/event 3% +2% Don't remember 2% 0%

66. IRCTC Source of awareness Current Quarter Change from Previous Quarter Base: All Users From an advertisement 33% -6% From a news story/article/feature 6% +1% From a relative/friend/colleague 29% -1% From a direct mailer/newsletter/sales call 8% +6% While searching for travel related info using a search engine 31% 0% From a link on another website 24% +5% From an exhibition/event 1% 0% Don't remember 8% +1%

67. Travelguru Source of awareness Current Quarter Change from Previous Quarter Base: All Users From an advertisement 74% 46% From a news story/article/feature 10% 5% From a relative/friend/colleague 16% 12% From a direct mailer/newsletter/sales call 4% 3% While searching for travel related info using a search engine 17% -51% From a link on another website 24% -41% From an exhibition/event 2% -2% Don't remember 0% -2%

68. Cleartrip Source of awareness Current Quarter Change from Previous Quarter Base: All Users From an advertisement 59% -27% From a news story/article/feature 8% -15% From a relative/friend/colleague 40% +11% From a direct mailer/newsletter/sales call 6% +3% While searching for travel related info using a search engine 42% +7% From a link on another website 16% -12% From an exhibition/event 6% +6% Don't remember 0% 0%

73. Brand Perceptions

75. Brand associations – overall perceptions * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes Makemytrip Yatra Travelguru Air Deccan IRCTC 1.5 1.0 .5 0.0 -.5 -1.0 1.5 1.0 .5 0.0 -.5 -1.0 Most dependable service Great Brand image Complete travel related solns. Best tour package deals Lowest hotel rates on net Lowest air fares on net Spicejet Airdeccan Cleartrip Yatra Travelguru Indiatimes travel Makemytrip IRCTC Brand Attribute

76. Brand Shares

79. Primary Consumer Shares – All Brands Change Current Quarter Previous Quarter Brand Actual Share Actual Share Makemytrip +5% 28% 24% Yatra +4% 23% 19% IRCTC -2% 16% 19% Travelguru +3% 7% 4% Cleartrip 0% 4% 4% Yahoo Travels +1% 2% 1% Airdeccan -1% 2% 3% Thomascook +2% 2% ( - ) Spicejet 0% 2% 1% 3% 1% -2% Indiatimes Travel 2% 1% -1% Indiatravels Change Current Quarter Previous Quarter Brand Actual Share Actual Share Travel India 0% 1% 1% Indian Airlines 0% 1% 1% Ksrtc +1% 1% ( - ) Flightraja 0% 1% 0% Prime travel +1% 1% ( - ) Travel 0% 1% 1% Google 0% 1% 0%

81. Reason for brand preference Source of awareness Makemytrip Yatra IRCTC Travelguru Cleartrip Base: All Users Highly appealing website design 40% 28% 25% 30% 35% Has the widest choice of travel options - flights/hotels/tour 53% 39% 28% 26% 50% Has the most relevant choices for my needs - flights/hotels/tours 64% 32% 22% 34% 62% Lowest fares/deals/offers 72% 63% 32% 68% 66% Best guidance on travel destinations, travel planning 57% 45% 36% 44% 32% Most easy to use and find the right information quickly 61% 34% 49% 44% 55% Most hassle free payment procedure 33% 26% 28% 29% 57% Best security features to protect online transactions 26% 15% 25% 10% 25% Highly responsive booking and after-booking service 30% 29% 32% 19% 29% Nothing Specific / Don't know 7% 9% 15% 13% 8%

82. Makemytrip – reason for preference Used in the last 3 months 38% Preferred most 28% Reason Current Quarter Change from Previous Quarter Base: All Users Highly appealing website design 40% -9% Has the widest choice of travel options - flights/hotels/tour 53% -4% Has the most relevant choices for my needs - flights/hotels/tours 64% +3% Lowest fares/deals/offers 72% -3% Best guidance on travel destinations, travel planning 57% +9% Most easy to use and find the right information quickly 61% +10% Most hassle free payment procedure 33% -6% Best security features to protect online transactions 26% +2% Highly responsive booking and after-booking service 30% -3% Nothing Specific / Don't know 7% 0%

83. Yatra – reason for preference Used in the last 3 months 34% Preferred most 23% Reason Current Quarter Change from Previous Quarter Base: All Users Highly appealing website design 28% -11% Has the widest choice of travel options - flights/hotels/tour 39% -1% Has the most relevant choices for my needs - flights/hotels/tours 32% -18% Lowest fares/deals/offers 63% +3% Best guidance on travel destinations, travel planning 45% +7% Most easy to use and find the right information quickly 34% -14% Most hassle free payment procedure 26% -3% Best security features to protect online transactions 15% -5% Highly responsive booking and after-booking service 29% 0% Nothing Specific / Don't know 9% +2%

84. IRCTC – reason for preference Used in the last 3 months 24% Preferred most 16% Reason Current Quarter Change from Previous Quarter Base: All Users Highly appealing website design 25% +8% Has the widest choice of travel options - flights/hotels/tour 28% +9% Has the most relevant choices for my needs - flights/hotels/tours 22% -7% Lowest fares/deals/offers 32% +1% Best guidance on travel destinations, travel planning 36% -6% Most easy to use and find the right information quickly 49% -4% Most hassle free payment procedure 28% -8% Best security features to protect online transactions 25% -5% Highly responsive booking and after-booking service 32% 0% Nothing Specific / Don't know 15% -1%

85. Travelguru – reason for preference Used in the last 3 months 13% Preferred most 7% Reason Current Quarter Change from Previous Quarter Base: All Users Highly appealing website design 30% -36% Has the widest choice of travel options - flights/hotels/tour 26% -50% Has the most relevant choices for my needs - flights/hotels/tours 34% +8% Lowest fares/deals/offers 68% +38% Best guidance on travel destinations, travel planning 44% -42% Most easy to use and find the right information quickly 44% +23% Most hassle free payment procedure 29% +11% Best security features to protect online transactions 10% -58% Highly responsive booking and after-booking service 19% +2% Nothing Specific / Don't know 13% +8%

86. Cleartrip – reason for preference Used in the last 3 months 10% Preferred most 4% Reason Current Quarter Change from Previous Quarter Base: All Users Highly appealing website design 35% -7% Has the widest choice of travel options - flights/hotels/tour 50% +1% Has the most relevant choices for my needs - flights/hotels/tours 62% -4% Lowest fares/deals/offers 66% -2% Best guidance on travel destinations, travel planning 32% -21% Most easy to use and find the right information quickly 55% -11% Most hassle free payment procedure 57% 0% Best security features to protect online transactions 25% -10% Highly responsive booking and after-booking service 29% +2% Nothing Specific / Don't know 8% -1%

87. Brand Performance Track

88. Brand Sustenance Brand Sustenance Ratio of TOM Brand Recall TOM Ad Recall How much can your brand transcend the ad Ratio of 1 represents average efficiency

90. Brand Sustenance Map

91. Brand Persuasion Ratio of 1 represents high efficiency Brand Persuasion How persuasive is your brand story Ratio of Intention to Buy / Use Brand Spontaneous Brand Recall

93. Brand Persuasion Map

94. Brand Pull* A positive ratio represents a growing brand Brand Pull Ability of the brand to attract news consumers or consumers of competitive brands Ratio of (Switch ins to the brand) – (Switch outs from the brand) Current primary consumer share of the brand

96. Brand Pull Map Proportionately more switch-outs than switch-ins

97. Brand Loyalty Ratio of 1 represents maximum efficiency Brand Loyalty How much is your brand retaining its existing consumers Ratio of Likely to Continue with the Brand Total Current Users of the Brand

99. Brand Loyalty Map (-2%) (+3%) (+15) (+8%) (-9%) (-10%)

100. Brand Momentux™ It is an index. The higher the better Brand Momentux TM Your future market potential based on your current performance Brand X Brand Speed Mass Accelerators Current X Brand Persuasion factor, Users Brand Pull factor, Brand Loyalty factor

102. Brand Momentux™ Map

103. Brand Momentux™ Summary Improved Deteriorated No/Insignificant change Airdeccan Cleartrip Travelguru IRCTC Makemytrip Yatra Brand Brand Momentux Brand Loyalty Brand Pull Brand Persuasion Brand Mass Current Quarter vis-à-vis Previous Quarter

105. Thank You!