It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.

1. WORD ON THE STREET MEDIA
FOR THE COASTAL CHAPTER
OF XTRAORDINARY WOMEN
CAPE TOWN
PRESENTED BY ROBYN LAMBRICK
Marketing Into 2020
For Entrepreneurs

2. The Marketer's job is to deeply
understand the customer's buying
behavior and intent; it is our job
to deeply understand the context of
where someone is in their decision
making journey; we need to be able
to predict what they’re most likely
primed to do next; and be ready to
influence them just at at the right
time.” — Robyn Lambrick
Word on the Street Media

3. In a nutshell
WHAT WE'LL DISCUSS
Consumers
In review
Technology
Social Media
• About us
• Contact Us

4. CONSUMERS EXPECT A COMPELLING SEAMLESSLY INTEGRATED AND
PERSONALIZED EXPERIENCE BOTH ONLINE AND OFFLINE.
They expect the best - no matter what the budget - with
very little effort and in the least time possible.
Why - because we live in a world where everything is
possible.
CONSUMERS ARE CHANGING
FASTER THAN MARKETERS &
ENTREPRENEURS CAN KEEP UP
Consumers

5. Voice Search
Mobile Apps
Mobile Web
Video marketing
Big Data
Personalisation
WHAT WAS BIG?
In review
[2018-2019]

6. Move past the
“big idea”
In 2020 we'll be using data and
analytics to create “big
capabilities.” That means each
customer experience on every single
platform will need to be tailor made.
Meet the customer where they are and
work with what they need / want / pain
is.
Marketing centered around
the “big idea.

7. Know your
“best truth”
in your store - brick & mortar
In your store - online.
On your Facebook page.
In your Instagram feed etc.
The view of your customer
Data will empower you, your
marketer, your business and
your future success.
Build a 'best truth' picture
Collect data.
Consistently &
Transparently

8. Unilever, did this with their
online video channel -All Things
Hair. Partnering with Google to
analyze over 11 billion global
annual searches related to salon
styling and hair care. From this
they created targeted content.
Don't say you can't.
Nothing is impossible.
BE VALUABLE BY
BEING USEFUL

9. Talk to customers
directly, not
through adverts...
Watch out for
automation!

10. New and disruptive technological innovations are
forcing marketers to evolve their best practices.
Digital marketing, once the only game in town, has
given way to multi-channel marketing; and today, we are
approaching the omni-channel marketing age.
NEW TECH = DISRUPTIVE TECH
A look at
technology

11. Optimizing for
on-SERP SEO
Google will automatically supply
answers to the search query. This
will mean in a zero-click rate for
your business. Because 61.8 percent of
search results in Google are now zero-
search results, according to data from
Jumpshot. As a result, more and more
keywords are becoming less profitable.
Opportunity: The brand that figures
out on-SERP SEO first will have a huge
competitive edge.
Ever hear of zero-click results?

12. This is not for the 'slat-jou-dood-met-'n-nat-snoek
type of advertising - it is more for branded
skill." For example, if you tell Alexa “Ask Patrón
for a cocktail recipe,” Alexa will respond with a
diverse selection of possibilities, courtesy of the
premium tequila maker.
ALEXA, SIRI AND GOOGLE
HOME
Advertising on smart
speakers (and optimizing for
voice search)

13. According to Google, 20 percent of
all Google search queries now take
place through voice search. Even
more telling is that 71 percent of
all mobile users between the ages of
18 and 29 use voice assistants on
their smartphones, according to
Thrive Analytics.
Opportunity: With most search
happening on smartphones, optimize
for voice search.
OPTIMIZING FOR
VOICE SEARCH

14. More chatbots and,
yes, even more
content!
Content is not going away
anywhere - in fact it's
increasing. Quality, engaging,
interactive content that serves.
Content is definitely still King
A simple chatbot can answer the most
common visitor questions and helps
convert visitors into warm leads.
Chatbots convert customers
into warm leads
With AI chatbots content gets a
make over. Chatbots save money
long term. (AI - Artificial
intelligence)
Content via Chatbots
Opportunity: Chatbots will help you cut costs in the long run

15. Remember - the mind doesn't know when it's been
tricked. Think retreats - you could take your
client to Bali without leaving your lounge.
Think of all the YouTube experiences that
customers already have access to for free!
Opportunity: Live backdrop of your videos.
TAKE THE CUSTOMER DEEP INTO YOUR
WORLD. HELP THEM SEE, FEEL,TOUCH,
HEAR, FEEL & EXPERIENCE WHAT YOU DO
Augmented/Virtual
Reality – The chance
to bring the world to
the customers’ feet

16. Presently, it’s more or less all about targeting people with
over 100,000+ followers and asking them to advocate the
brand messaging for your business.
It is moving towards group collaboration - clubs, secret
societies etc. People like people who like the same things
they do. Fact. People follow people who in their minds
makes sense.
Opportunity: Membership clubs, Secret Societies,
Support Groups. Private, exclusive and valuable to each
other.
INFLUENCER MARKETING
A look at social
media

17. Video Marketing
Live video, recorded video, AV, VR -
combine the two... but for those
starting out - just get out there - in
a live video - on Facebook, Periscope,
YouTube,SnapChat and even on
WhatsApp.Yes we are going to be
viewing live video on WhatsApp soon.
Opportunity: SEO All video materials;
WhatsApp Groups and Videos -
permission based
Increasing.

18. It really is all about reaching the customer in
their private space. Private messaging app
advertising is an evolution in digital marketing and
it will take the digital marketing space with a
storm.
Opportunity: Make the client a part of your private
community before you invade their inboxes - get to
know them form a bond / a long lasting relationship.
FACEBOOK MESSENGER, TWITTER,
INSTAGRAM DIRECT MESSAGE, WHATSAPP
Private messaging Apps

19. Google Shopping, Amazon Shopping,
Takealot Shopping, Etsy Shopping,
Bid or Buy Shopping, Gumtree
Shopping - it 's really all going to
explode. Brick and mortar will be
the alternative - zany / different,
retro thing we do.
Opportunity:List your product,
services on line.
BECOMING A MASTER
SHOPPER

20. Social Media
Automation as a
marketing tool
Automation will evolve into being
able to read back end data so as to
prompt customer centric
personalisation.
Opportunity: Make sure your input
is 100% correct - review analytics
weekly
Personalisation

21. Facebook's AR creator
studio - spark - enabled
us to create, upload,
launch and track the
entire project in the same
place. It's user friendly
for novices.
Facebook - AR

22. At the end of the day it's all
about heightened experience.
Heightend senses. Heightened
emotional connection within
every moment.
You've heard of - living in the
moment - that's the crux of
2020

23. MARKETING AS A WAY OF
LIFE
We walk, talk, eat, breathe, sleep our
clients - walking in their shoes and
sleeping in their community, eating their
food and of course drinking their wine!
About us

24. And we can help you do the same. You
need brand amplification anddiscipleship.
WE BELIEVE IN SURROUNDINGOURSELVES WITH SMARTPEOPLE WHO CAN AMPLIFYOUR ENERGY.
we work with businesses who want to
make a difference in this world
JOIN A COMMUNITY OF
CONSCIOUS BUSINESSES

25. 15 retainer clients
80 strategies and counting.
32 communication plans and counting
so many social media accounts amplified.
and counting...

26. A COMMUNITY OF EXPERIENCED
BRAND STRATEGISTS,
AMPLIFIERS AND DO GOODERS...
About The Company
strategist & brand
evangelist
Robyn Lambrick
amplifier
Don Fraser
footprint specialist
Stephen Lambrick
personal assistant
& intern
Blessing

27. LET'S WORK TOGETHER.
Contact Us
robyn@wordonthestreetmedia.co.za
email
wwww.wordonthestreetmedia.co.za
Website
064 135 9719
Phone Number

28. YOU'VE BEEN GIVEN A GIFT
PARTING WORDS
SHARE THAT WITH THE WORLD.
SHARE IT WITH PASSION, EXCITEMENT AND
IMMESURABLE ENTHUSIASM.