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SXSW 2016
De senaste trenderna ifrån
Vi är digitala i själ och
En av södra Sveriges ledande digitala kommunikationsbyråer.
3
Vi vann!
4
SXSW är världens största
digitala konferens.
Tre
makrotrender
Disruption
Data
8
Digital
transformation
Change has never happened this
fast before, and it will never be this
slow again.
Gordon Moore, Intel
“
Så vart är vi på väg?
3 trender som händer NU!
(inte bara enligt SXSW…)
10
11IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594
VR:
Virtual Reality
TREND #1
12 IMAGE CRED: The Guardian
13 IMAGE CRED: Samsung
IMAGE CRED: T3.com
?
15
Högupplösta skärmar
IMAGE CRED: Sony Mobile
16 IMAGE CRED: Apple
GyroskopAccelerometer
IMAGE CRED: Samsung
Processorerna
IMAGE CRED: Oculusg
Next big thing.
Immersion VR Presence MR
Mixed reality / Augmented reality
IMAGE CRED: Oculus
Immersion VR
IMAGE CRED: Vrscout.com
IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com
IMAGE CRED: The Verge / Microsoft
Presence MR
Presence MR
“the most intuitive access to digital information and direct hand interaction with holograms.”
Internet of Experiences
IMAGE CRED: blog.harmonicinc.com
First-person
IMAGE CRED: Oculus
“Virtual reality has the potential
to be the most social platform”
Mark Zuckerberg
Exempel
Clouds over Sidra
följer en ung flickas
liv i det syriska
flyktinglägret
Za’atari.
#childrenofsyria 
33
AI:
Artificial
Intelligence
TREND #2
34
35
Neurala
nätverk
36
Datakraft
37
Big Data
38
Var möter vi AI idag?
39
Exempel
Exempel
41
X + AI
“Anything that can be
tracked will be tracked”
TREND #3
Internet of things
Anpassade
tjänster
Disruptiv innovation
Privat Transparent
Generell Personaliserad
”Vanity trumps privacy”
Kreativitet
slår data
Fear Of
Missing
Out?
3 tips!
Passion never fails
Done is better
than perfect
53
Think like a customer
Tack!
Hanna Elfvin
hanna.elfvin@kan.se
@hannaelfvin
www.kan.se
55

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