KC Muir has over 10 years of experience in marketing, public relations, and communications. She currently works as a marketing and PR specialist in Aliso Viejo, CA, where she built up the marketing department, increased website traffic by 64%, and gained over 3,500 new sales leads. Previously, she worked on PR for the Tiger Woods Foundation and helped raise over $100,000 for charity through a social media campaign. She also managed marketing for the Newport Beach Film Festival and created new branding collateral that has benefited subsequent events.

1. KC Muir
Marketing / Public Relations Specialist
Latest Work Experience
2012 - iPayables Inc.
Manager of Marketing & PR - Aliso Viejo, CA
Built a thriving marketing department from the ground up.
Engaged in a marketing strategy that has elevated brand awareness,
produced a 64% increase in monthly website traffic and gained (to date)
over 3,500 new qualified sales leads; resulting in and a 30% increase in
closed sales.
Achieving SEO goals by gaining website placement in the top two pages of
Google search rankings in seven major keyword categories.
Produced results by creating and managing a new SEO-friendly website,
upgrading social media channels, conducting targeted email campaigns,
developing informative marketing collateral, and increasing trade-show
activity.
2012 Tiger Woods Foundation
Public Relations Specialist – Irvine, CA
Raised the standard for part-time public relations employees by
streamlining the preparation of vital PR and marketing collateral and
managing social media for major events like the AT&T National Golf
Tournament and Tiger Jam.
Spearheaded a social media fundraising campaign for Tiger Woods that
raised over $100,000 in charitable donations.
2010- 11 The Newport Beach Film Festival
Executive Leader Australian Spotlight Event – N.B., CA
Generated an unprecedented number of attendees as compared to
previous renditions by effectively managing a $30,000 budget, logistics,
marketing, social media and the procurement of new sponsorships.
Created a legacy for future Australian Spotlight Events with the creation of
a new logo, marketing collateral and by cultivating new sponsors which
have preceded me.
2010 Visit Newport Beach Inc. (Newport Beach CVB)
Public Relations / Marketing Intern – Newport Beach, CA
Wrote marketing copy, press releases and assisted in the placement of
articles in major tourism publications.
Aided in development of new content for various marketing and PR
initiatives including the launching of a new website and new branding.
Other Work Experience
2011-12 Kids Who Care Foundation – Marketing Communications Specialist
2009-11 The Ritz Carlton, Laguna Niguel - Guest Services Lead
2006- 07 Utah State Athletic Media Relations – Media Relations Intern
2006 ESPN Television – Broadcast Media Assistant
management, MBA, marketing, SEO, g oogle, social Media, press release, copy editing, account management, leadership, market manag ement, market research, market analysis, agency experience, B2B, search engine optimization, brand management, B2C, B2G, campaign analysis, campaign management, email marketing, Creative Design, CRM, Direct Mail, Event Planning, Interactive Presentations, Internet Marketing, Key Per formance Indicator, Marketing Collateral Assessment, Niche Marketing, Portfolio Management, Product Launch, Product
Contact Info
Website: www.kcmuir.com
Email: kcsm.oc@gmail.com
City: Laguna Beach, CA
Phone: (949) 742- 4132
Education
Master of Arts, 2012
California State University
Emphasis: Communications
Management
Bachelor of Arts, 2007
Utah State University
Major: Journalism &
Communications
Minor: German
Specialties
Creating business development
strategy that effectively drives
traffic across all marketing
channels.
Driving market awareness
including lead generating
activities and buzz worthy
public relations.
Managing large budgets,
driving key metrics and
delivering tactful analytics.
Identifying new strategic
opportunities and utilizing new
digital growth platforms.
Optimizing SEO / SEM.
Designing websites, printed
marketing materials and
drafting white papers.
Bi-lingual (English and
German).
Portfolio
Scan the QR Code below to
view my portfolio: