The Balanced Value Impact Model V2.0

Professor Simon Tanner
King’s College London
#LibPMC @SimonTanner
The Balanced Value
Impact Model

Balanced
Value Impact
Model
Impact?
Introducing
BVI Model
V2.0
Strategic
Perspectives
Value Lenses
Voting + Q&A
Impact
Playbook

@SimonTanner
Librarians had an impact on my life
http://simon-tanner.blogspot.com/2012/02/why-i-am-librarian-tale-of-toads-magic.html

@SimonTanner
Impact defined
The measurable outcomes arising from
the existence of a resource
that demonstrate a change
in the life or life opportunities of the community.
http://bit.ly/Tanner_BVIM

http://bit.ly/Tanner_Inspiring

@SimonTanner
The Balanced Value Impact Model is a way to implement impact
assessment and demonstrate value, especially for digital resources.
The BVI Model challenges an organisation to be more evidence-based
and to investigate the underlying assumptions driving institutional
values and strategies.
In short, the key questions remain:
• What to assess?
• Why assess that?
• How to use the intended results?
• What is it worth to know this information?
What is the BVI Model?

@SimonTanner
BVI Model in 5 Stages

BVI Model viewpoints & assumptions
• The BVI Model is primarily oriented to the needs of the memory
institution that is responsible for the digital resource.
• The BVI Model is not a community action model.
• It assumes your organisation is ready to be evidence-led in its
decision making.
• Stakeholders must be involved early. Their role in the impact
assessment must be defined with great clarity and openness.
• No impact measure has a one-to-one relationship with activities,
but every activity can be informed by an impact plan.
• Avoid changing those things measured by how they are measured.
• Time is a factor in measuring change, mini-plans within
the bigger impact agenda are needed to measure impact.

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Conceptual overview of the BVI Model

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Balancing Strategies with Values
Economic Innovation OperationalSocial
Utility Community ExistenceEducation Inheritance

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Stakeholders are defined as: a person, group, community, or organisation who
affects or can be affected by the ecosystem of the digital resource.

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4 Strategic Perspectives

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Social Impact
Rich digital content is available for existing and new audiences—
placing content in every home and hand to share and make new
personal experiences. This resource has changed our stakeholders'
behaviour in ways that link to benefits in education, social life,
community cohesion, a sense of place and improved welfare.
Indicator: A more socially and culturally aware community.

Economic Impact
Because of these changes we are also delivering substantial
economic benefits to our stakeholders that demonstrate the worth
and value of our endeavours in clear monetary terms.
Indicator: An associated growth in economic activity to indicate that new
wealth creation opportunities are occurring.

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Innovation Impact
Innovation in the building of the digital resource and its functionality
means we are gaining a strategic advantage in a vital area of activity
for the future sustainability of services and engagement.
Indicator: Growth in the extent and range of innovative and creative activity.

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Operational Impact
This digital resource enables our organisation to be more effective
and efficient in delivering change and resultant benefits to
stakeholders: both internally and externally.
Indicator: Growth in usage, increased capacity to respond to user demand.

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“The word ‘value’ describes an idea about economics,
an idea about personal expression
and an idea about morality.”
Dave O’Brien
Sometimes value is described as an economic marker for worth or how much a product or
service is valued compared to others, as indicated by price or willingness to pay.
At other times value is used as an arbiter for preference, satisfaction, aesthetics or taste at
any given moment.
Morality means that value can also be viewed on an axis of moral and ethical debate against
factors such as security, integrity, authenticity and validation.
Often these may be seen as in tension with each other.
O'Brien, Dave. 2014. Cultural policy: management, value and modernity in the creative industries.
http://public.eblib.com/choice/publicfullrecord.aspx?p=1461188_0.
Values are More than Money

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Values are Individual AND Shared
Impact is expressed through values.
Value is individually understood and attributed
BUT
collectively shared and thus magnified.
In a digital world this presents the
challenge of increasingly individualised
and personalised interactions, simultaneously viewed and shared
with others through social lenses in call and response loops.

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Modes of Digital Value

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Utility Value
The value and benefits directly gained by people through active use
of the digital resource now or sometime in the future.

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Education Value
The value and benefits directly gained by people from their own or
others ability to learn and gain knowledge (formally or informally)
from a digital resource.

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Existence and/or Prestige Value
The value and benefits people derive from knowing that a digital
resource exists and is cherished by a community; regardless of
whether the resource is personally used or not.

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Community Value
The value and benefits directly gained by people from the experience
of being part of a community engaging with, or afforded by, a digital
resource.

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Inheritance / Legacy Value
The value and benefits derived by people from the ability to pass
forward or receive digital resources between generations and
communities.

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Building the BVI Framework

Time to VOTE!
Which Value most represents your
personal sense of the highest priority
for digital collections
Community Education Existence Inheritance Utility
/ Prestige / Legacy

Questions and
(hopefully) Answers!
2 minutes to discuss your possible
question with your neighbours
Questions have a ? at the end
Encourage early career folk
or those who don’t often ask questions

Questions and
(hopefully) Answers!
Questions have a ? at the end
Encourage early career folk
or those who don’t often ask questions

http://strategy2020.europeana.eu/
https://pro.europeana.eu/what-we-do/impact
Europeana Collections = 3,500 memory institutions
58 million objects, 12 thematic collections,
151 curated galleries. 1 million accesses per month

bit.ly/2016impactrecommendationspaper
http://pro.europeana.eu/publication/impact-assessment-case-study
Twitter: @SimonTanner

Utility Value
Utility

Community Value
Community

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email info@facetpublishing.co.uk
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Professor Simon Tanner
Drawings by Alice Maggs http://alicemaggs.co.uk/
The Balanced Value
Impact Model

The Balanced Value Impact Model V2.0

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