Strategic use of social platforms can include finding sources that lead to better journalism, sharing content more effectively and figuring out what “works” through tracking who sees your posts.

1. Social searching
for journalists
Joy Mayer
@mayerjoy
mayerj@missouri.edu
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

2. We’ll talk about searching Twitter,
Facebook
and Instagram to …
— See what people are talking about.
— Track how your content is shared.
— Find sources.
— Find content.
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

3. Find the tools at
bit.ly/joysocialsearch
(and add your own)
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

4. Using Facebook’s
graph search (make
sure you’re opted in)
to find public posts.
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

5. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

6. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

7. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

8. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

9. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

10. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

11. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

12. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

13. How to find posts
about or mentioning
your page or including
your links.
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

14. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

15. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

16. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

17. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

18. Pay attention to what
people say when they
share or talk about
your content
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

19. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

20. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

21. Now, let’s talk Twitter.
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

22. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

24. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

25. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

26. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

27. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

28. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

29. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

30. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

31. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

32. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

33. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

34. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

35. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

36. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

37. Throw in
Instagram, too.
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

38. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

39. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

40. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

41. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

42. Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu

44. Find the tools at
bit.ly/joysocialsearch
(and add your own)
Joy Mayer | Missouri School of Journalism | @mayerjoy | mayerj@missouri.edu