Busy year or so, been very successful Cheviot Hills 07 27 move ins 08 26 move ins West Hills 07 7 move ins 08 22 move ins
Residents are very well taken care of You all do a good job touring and discussing our community. What happens when you are not available? What happens with the potential inquiry / tour? Can someone else provide the basic information and sell the community?
Income from one resident annually $36000 Food for thought? Move ins from West Hills in 08 26 move ins X $250= $6500 Move ins from Cheviot Hills in 08 22 move ins X $250= $5500
The Value Circle inside outside Family discussion Married personal life Parent's name Frustrations Desires What you do for fun Health Number of children How she's coping Where you live Her needs Name / Address Parent's needs Where you went to school Family problems Fears
What are our points of difference? CNA's - no caregivers - nurses 40 hours are put into the people that actually provide care to residents CH - bed & breakfast atmosphere, quant, quite, up-scale neighborhood
Some simple examples: We have a calendar full of exciting activities. We offer scheduled transportation services. We offer three meals a day with two entree choices. We offer medication management services.
Visitors develop perceptions of your ability to provide quality service based on the appearance of your community. "Guests can often see in 10 minutes what the host has not seen in ten months." - Heloise
How many apartments do you show? How many do you think you should show? How do you decide which ones to show?
Do you believe in our services? Do you know how we compare to others? What can we do to assist with this? Have you thought about shopping your competition? How about doing a Phone Inquiry to a competitor
Thank you notes after their visit Wow gift!
What are our standards for follow up? How long? How are we doing it? Are we setting up the follow up while the person is still in our building?
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