9. Enhancing corporate performance through integrating social media into business strategies VP Entertainment, Communications and E-Commerce Eva Buschkrei
10. Generating business momentum, visibility and market growth through social media engagement Head of Enterprise Marketing Communications (U.S.) Ellen PetryLeanse
11. It's all about people! Maximising exposure and revenue using social media Head of New Media Marketing Adam Wallace
12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation Innovation Leader MatteoRizzi
13. Overcoming the bottlenecks of implementing social media:What are the essential steps? Creative Director, Communication Design & Director of Planning & Strategy Marco Roncaglio Hugo Raaijkmakers
14. Brainstorming workshop: Using social media to achieve successful departmental goals. Carolyn Rhinebarger Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA Georges – Edouard Dias Senior Vice President, E-business
16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus Head of Employee Portal Stefan Kruijer
17. Building a sound business case for social media programmes: assessing the pros and cons Vice President Consumer Digital Group & Graphics Communication Group EAMER KeesMulder
18. Integrating viral marketing and social media into the traditional marketing mix Digital Marketing Director Patrick Eikelenboom
20. Engaging your organisation to use social media to maximise internal and external performance Sean MacNiven Head of Web Services
21. Social media and ROI: why use-cases are more compelling than excel sheets? Vice President of Knowledge, Innovation and Technology Michael Heiss
22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive GenniferGehrt Mike Moran Robbert de Haan Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR Chief Strategist and Author on Social Media Marketing - CONVERSEON Marketing Director Paypal BeneluxEBAY
23. Fostering community value creation: ensuring effective engagement with users online and offline Senior Director for Community Development TormodAskildsen
24. Going beyond social media: how to wow customers to share your success! OperatingPartner & Social Media Visionary Ramon De Leon
25. Want to know more? info@kgsglobal.com +31643001954
Notes de l'éditeur
Enhancing corporate performance through integrating social media into business strategies
Generating business momentum, visibility and market growth through social media
Examining the success and pitfalls of implementing social media in a large banking organisation
Overcoming thebottlenecks of implementing social media: what are the essential steps?
Social e-tailing: developing an integrated e-commerce approach following each brands DNA
Dealing with high expectations and serious resistance of implementing social media programmes
Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
Engaging your organisation to use social media to maximise effectiveness and productivity
Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!
