2. • The artist we have chosen for
our music video is Natalie
Imbruglia.
• She was last signed with Island
Records (2010).
• Island Records have distributors around the
world: Germany, UK, USA and Australia.

3. • Island Records was founded in Jamaica in
1959 by Chris Blackwell and Graeme Goodall.
• It is now based in the UK by the Universal
Music Group.
• The label also operates as a division with The
Island Def Jams Music Group (USA).

4. • Owl City
• Jessie J
• Dappy
• Florence and the Machine
• Robbie Williams
• The Wanted
• Tinchy Stryder
• Tom Jones

5. • Island Records have a wide range of artists
with different genres such as rap, indie, pop
and hip-hop.
• This will broaden our target audience because
these artists are well known and Island
Records have been around for 53 years.

6. • This will help us to shape our product as Island
Records have signed quite a few well known
artists of many genres.
• This will give us an idea what sort of aspects to
include in our music video as the artists’ music
videos are very popular.
• Our songs genre is pop and this genre has a mass
audience so we will need to consider all the age
groups preferences and hopefully incorporate it
into our music video.