An $13 billion engineering company needed to monitor social media for competitive insights but required augmentation for special events and expanding divisions globally. They partnered with Kinship, who initially focused on European brand issues and activism reporting. Kinship then provided monthly social media insights for the company's distributor division worldwide. Kinship also reports on specific technology lines and supports business events. The company has been able to cost-effectively obtain rapid monitoring of special events and long-term social data analysis for business units and technologies through Kinship.