3. Company Highlights
• Largest news database in the world
• Biggest taxonomy structure in the world
• The only cross-language BI* / OSINT** system in the world
• Deeply integrated into SAP environment & strategy
• Developing mobile news solution for VODAFONE
• EU OSINT consortium lead by EADS
• Working in all major world languages incl. Chinese
• Covering G7 & BRIC markets
• Up and running system with 2 Million users globally
• UK Trade & Investment: Technology of Exceptional Potential
• Red Herring: Global Award for world’s best technology start ups
*/ Business Intelligence
**/ Open Source Intelligence
13. Reasons for Multiple & Cross-Language Solution
GDP by Language 2003-2010
Source: www.unicode.org/notes/tn13/
Global Internet Users by Country
Internet Usage Population (2007 % Population Use Growth
Country
Latest Data Est.) (Penetration) (2007-2007)
USA 215 088 545 301 139 947 71,40% 125,60%
China 210 000 000 1 321 851 888 15,90% 833,30%
Japan 87 540 000 127 433 494 68,70% 85,90%
India 60 000 000 1 129 866 154 5,30% 1100,00%
Brazil 42 600 000 190 010 647 22,40% 752,00%
UK 40 362 842 60 776 238 66,40% 162,10%
S Korea 34 910 000 63 718 187 71,20% 83,40%
France 34 851 835 63 718 187 54,70% 310,00%
Italy 33 143 152 58 147 733 57,00% 151,10%
Russia 29 400 000 141 377 752 20,80% 848,40%
Mexico 23 700 000 108 700 891 21,80% 773,80%
Canada 22 000 000 33 390 141 65,60% 73,20%
Spain 22 843 915 40 448 191 56,50% 324,00%
Turkey 16 000 000 71 158 647 22,50% 700,00%
Source: Internet World Statistics, July 2008
Australia 15 504 532 20 434 176 75,90% 134,90%
14. Technology Summary
• Newstin is an innovative technology that incorporates a completely new approach to content
organization. Newstin technology and its service-oriented architecture is the foundation of a unique
system that features fully scalable real-time semantic, multi-language and cross-language document
categorization. Newstin patented technology has the potential to become the core platform for
organizing any unstructured textual data, including data from all sources on the Internet and potentially
including the hidden Web.
• Newstin is the largest news database/catalogue in the world currently comprising 70 Million
documents and 4 Billion metadata items and constantly growing. Newstin article collection is
continuously updated from over 160,000 global and weighted sources selected from a pool of over 6
Million preprocessed sources in 11 world languages. Daily up to 250,000 articles are fully processed
into 1 Million categories in 15 supported editions.
• Newstin is a powerful engine which harnesses a variety of cutting-edge technologies and
implements linguistic processing with semantic analysis, multitier content categorization and cross-
language taxonomy structures. The applications of Newstin technology utilize an inherent capability to
make use of context in addition to conventional key word and statistical approaches.
• Newstin is a complex system incorporating content retrieval, metadata processing, analysis and
visualization. The extensive operation behind Newstin makes it a perfect platform for SaaS solutions.
• Newstin is a bi-directional application of its own. By imposing order on unstructured data Newstin
leverages its own extensive metadata collection for business intelligence and enterprise performance
management. It is inevitable to organize content first to maximize knowledge mining capability.
• Newstin is ready to be integrated into platforms/applications in web mining, text mining, business
intelligence, business performance management, customer relationship management, supply chain
management, enterprise content management, and open source intelligence (OSINT). Newstin is not
just a well laid out plan; it is a running system which performs.
16. Hype Cycle for Web and User Interaction Technologies
Newstin positioning
17. Priority Matrix for Web and User Interaction Technologies
Indicated Newstin positioning:
18. Technology Uniqueness
• Size and power of the database & engine
• Depth & breadth (taxonomies, sources, languages)
• Versatility (one engine for multiple applications)
• Wide-ranging metadata creation in multiple languages in parallel
• Patented cross-language information retrieval solution
• Fully scalable
• Comprehensive web mining / OSINT platform
• Ready for integration into larger platforms / applications
19. Existing Products
P1 – Newstin Emerging Stories Detector (ESD)
P2 – Newstin News Organizer
P3 – Newstin Pro RSS feeds
P4 – Newstin Online Media Analysis Reports (MAR)
P5 – Newstin Metadata via Web Services (MWS)
P6 – Newstin Open Source Intelligence System (OSINT)
