John Girard - KM Middle East 2011

The TLC of KM:
Understanding and Applying the
Enablers of Knowledge Management
1

John P. Girard, Ph.D.
john@sagology.com
www.sagology.com

Sagology

My Story … My Perspective
2

Business Goes
Virtual

The TLC of KM © 2011, John P. Girard, Ph.D.

www.kmmiddleeast.com 1 info@kmmiddleeast.com

About Sagology
3

Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.

sagology [sāj-ol-uh-jee]
-noun
Sagology
1. the study of organizational wisdom in all its forms, esp. with reference to
technology, leadership, culture, process, and measurement
2. the study of one venerated for experience, judgment, and wisdom.

Origin:

2008; Canadian English, from Middle English sage + -ology.

Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]
-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]


Knowledge Sharing – Nothing New?
4

Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.



A New View of KM
5

Measurement
Leadership

Technology
Process

Culture

Complex: A Definition
6

Simple Ideas
that work in
Complex Environments

“a group of obviously
related units of which
the degree and nature
of the relationship is
imperfectly known”



A little TLC goes a long way!
7

Leadership
•Transparency
•Vision and example
Measurement
•Resources (including time) Leadership
Technology Culture

Technology
Process
•Help or hinder •Need to Share vs

Culture
Need to Know
•Ease of access
•Privacy
•Tending toward
free •Content Creators
and Joiners


A New View of Knowledge Management
8

5

4

3
Mean

2

1

0
y
p

re

t
s

en
og
hi

Measurement
es
tu
rs

m

Leadership
ol

oc
ul
de

re
hn

C

Pr

su
a

Technology
c

Process
Le

Te

Culture
ea
M



TLC: Technology
9

CompuServe

“A social trend in which people
use technologies to get the
things they need from each
other, rather than from
traditional institutions like
corporations.” groundswell.forrester.com


The Social Technographics™ Ladder
10
Creators Creators make social content
go. They write blogs or upload
Critics respond to content from video, music, or text.
others. They post reviews, Critics
comment on blogs, participate
in forums, and edit wiki articles. Collectors organize content for
Collectors
themselves or others using RSS
feeds, tags, and voting sites like
Digg.com
Joiners connect in social
Joiners
networks like MySpace and
Facebook
Spectators consume social
Spectators content including blogs, user-
generated video, podcasts,
Inactives neither create nor forums, or reviews
consume social content of any Inactives

kind


US Adults 11
2007 2010 Creators
US 18-24 US 35-44 US 55+
18% 24% 46% 23% 12%

Critics
25% 37% 50% 34% 28%

12% 21% Collectors
38% 20% 12%

Joiners
25% 51% 85% 54% 26%

Spectators
48% 73% 89% 73% 64%

Inactives
44% 18% 3% 17% 30%

South Korea Adults 12
Japanese Adults
2007 2009 Creators
2007 2009
38% 49% 22% 34%

Critics
27% 46% 36% 30%

14% 19% Collectors
6% 11%

Joiners
41% 48% 22% 26%

Spectators
39% 76% 70% 69%

Inactives
36% 9% 26% 23%


New Technology
13

The Newest always is Best …


The Right Technology
14



IBM’s Watson
15


History of KM: Leadership
16

c. 350 BC 17th Century 1950s 1990s 2000s

Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell

Classification
of
Knowledge

Aristotle



TLC: Leadership
17

Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)


A Leaders view of knowledge . . .
18

―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖


Knowns and Unknowns
19

Unknown Unknown
Knowns Unknowns
HP Wal-Mart

Known Known
Knowns Unknowns
Comp Intell


Unknown unknowns
20

Somewhere on the West Coast



TLC: Culture
21


The Generation Game
22



Generation V
23

http://www.gartner.com/it/page.jsp?id=545108

Are You Ready?
24

http://socialnomics.net/



Exchange and Transfer of Knowledge
25

TACIT

n Ext
tio ern
za a

i
ial

liz
Soc

ati
on

EXPLICIT
TACIT

on

Co
ati

mb
liz
Measurement in
Leadership
a a ti
rn on
Inte
Technology

Process
Culture

EXPLICIT


The impact of not . . . sharing
26

According to Computer Associates . . .

http://www.youtube.com/watch?v=lH39xjXaLW8



Storytelling by Steve Denning
27

Purpose of Story
1. Sparking action
2. Communicating who
you are
3. Transmitting values
4. Fostering collaboration
5. Taming the grapevine
6. Sharing knowledge
7. Leading people into
www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html
the future


Storytelling: Commander-in-Chief
28

2006
Golden
Globe
Awards



The TLC of KM:
Understanding and Applying the
Enablers of Knowledge Management
29

John P. Girard, Ph.D.
john@sagology.com
www.sagology.com

Sagology


John Girard - KM Middle East 2011

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