The transcripts of the interviews conducted for our target audience research for our A2 Media coursework.

1. YoAll of our interviews started with an explanation of the survey and
confirmation that the information was allowed to be shared online on our
school Media Wordpress blogs.
Transcript: Interview 1
Interviewer: Name 5 of your favourite hobbies!
Interviewee: Five? Okay...Um...Photography, um, food and drink,
computing...Uh...Fishkeeping – scraping the barrel now! I’ll skip on the last one!
Interviewer: What sorts of magazines do you read?
Interviewee: I have a couple of photography magazine subscriptions, and I read general
technology magazines for computing...Newspapers, I tend to read the Guardian or the
Independent
Interviewer: What kind of genre of music do you listen to most?
Interviewee: Quite a wide range of stuff really, from hip-hop to classical.
Interviewer: If you were to think about punk-rock or watch a punk-rock music video, what
stereotypes would you think of?
Interviewee: Well it depends what sort of punk-rock we’re talking about here! If it’s classic
punk-rock then it’s generally pretty crappy music, um, with bands that can’t play or sing very
well, and they typically look like the stereotypical punk rocker!
If you come into the more modern day punk-rock for bands such as Green Day, then you’re
talking about guys that can sing, play their instruments well, and just happen to play that
genre of music.
Interviewer: Okay! If you were to buy a punk rock album, whether classic or modern, what
would influence you to buy it?
Interviewee: The music; it’s all about the music.
Interviewer: Great! Could you finally name three of your favourite bands or artists for us?
Interviewee: Erm probably I’d go for Michael Fanti, Angus & Julia Stone and...Probably
the Barenaked Ladies!
Interviewer: Okay! Thank you very much!
Transcript: Interview 2
Interviewer: Could you list five hobbies or interests for us?
Interviewee: Technology – and trying to get technology to help my brain work better,
because it has a few inadequacies – family, obviously, um...My big passion is social
transformation in the UK, and yeah, that’s about as far as it goes really!

2. Interviewer: Okay, that’s fine! And what sort of magazines or newspapers do you tend to
read or prefer?
Interviewee: None at all! Don’t read magazines or newspapers!
Interviewer: Oh, okay, I take it you find most of your news or information online?
Interviewee: I find most of my main information- my main information source is BBC
News online.
Interviewer: Great! What sort of genre of music would you say is your favourite, or that
you prefer?
Interviewee: I started off, when I was younger, liking Northern American Soul, which I still
do quite like; so that’s stuff like Diana Ross and er, the good sort of dancing music. Then,
when I was at Uni it was the time when U2 first came out, so U2 have been the big band
influence in my life. Quite like The Waterboys as well, but to be honest, I know this is quite
shocking but I haven’t had much time to develop my musical taste so I tend to just listen to
what’s out there but I’m really into some Christian worship music right now.
Interviewer: Okay great! So if you were to be sat down and shown a punk-rock video, from
the original or modern day punk rock, what sort of stereotypes would you expect to see?
Interviewee: Original, ‘70s, I was there! Johnny Rotten, ginger hair, spiky hair, lots of
people doing unpleasant things and basically chains and things round your pants!
Interviewer: *laughs* Okay! Um, so what sort of influences would convince you to buy an
album or a punk rock album?
Interviewee: I would never buy a punk-rock album again! It’s quite simply whether it
appears on iTunes, or comes across on my radar screen.
Interviewer: I see! And finally could you name us maybe 3 of your top favourite bands at
the moment?
Interviewee: At the moment, well top three bands would be U2, there is...The only other
one that is significant is a band called Jesus Culture.
Interviewer: Okay! Thank you for your time!
Transcript: Interview 3
Interviewer: Okay, first of all, would you mind listing 5 hobbies or interests for us?
Interviewee: Well I like to read (not surprisingly since I used to be a former librarian), I
like to listen to music, I like watching films, I like going to the cinema when I get the chance
and I love travel; I love to travel.
Interviewer: Awesome! And what sort of magazines or newspapers do you prefer to read?
Interviewee: I don’t read any newspapers to be honest with you, but I would read the
occasional magazine, like Marie Clare or that kind of thing; Red, Chic and such.

3. Interviewer: Okay, and – oh! What sort of genre of music would you say you were most
interested in?
Interviewee: I listen to everything; really, really everything. I know everybody says that but
I actually do, I really listen to anything once, if I don’t like it I won’t listen to it again! I have
hundreds and thousands of actual vinyl records at home, I have a jukebox with 100 CDs in it,
I have my iPod, so I really do listen to nearly anything at all. My favourite singer is a woman
called Sean Colvin, and James Taylor. Both are singer/songwriters but I listen to nearly
anything.
Interviewer: Okay! So if you ever watch or listen to a punk rock band or watch their music
video or anything like that, what stereotypes do you expect to see?
Interviewee: Well having lived through the punk rock era, I think of the style of punk rock.
I pretty much know what to expect from the punk video of that era, and it was all to be
shocking and be completely different, and I remember Mohicans and things like that, bin
bags pinned together with safety pins, because we never really had that; well, of course we
had that, but not on telly and not in song. There was disrespectfulness to the Queen; very
shocking! That was the kind of thing we had, always aggressive – but always with something
to say! That was the thing, there were very few pointless punk songs.
Interviewer: Okay! If you were to go into a music shop and buy a punk rock CD now and
you didn’t know anything about the bands, what would attract you to the CD?
Interviewee: Well, while we’re never supposed to judge a book by it’s cover, or indeed a CD
by it’s cover, there’s no getting away from the fact that it is very specifically designed to
attract people, so I can’t deny that cover will start you off! Maybe what I’d heard about them
before, if I had, or sometimes we’ve been known t just go in and say “let’s just get this, let’s
give it a bash!”. It’s hard to say if you don’t know anything at all about the band, but I’d take
personal recommendation from my children and things too, or from the media!
Interviewer: Okay, thank you! And final question, can you list three of your favourite
bands for us?
Interviewee: I like Muse, I like um...Let’s see, who else? Gosh! I love bands like The Eagles,
I love the Doobie Brothers...Modern stuff I guess...I don’t really know what’s top any more!
Interviewer: Thank you ever so much!
Transcript: Interview 4 (The interviewee requested that the original sound file
be omitted from the blog, and that his interview be a transcript only.)
Interviewer: First of all...Could you list, maybe, say five things that interest you, like your
hobbies?
Interviewee: Walking, DIY, swimming...Playing with my children, reading.
Interviewer: Okay, thank you! And what kind of magazines or newspapers do you like
reading?

4. Interviewee: I don’t have time to read newspapers, when I do I usually buy the
Independent. Occasionally the Times.
Interviewer: And what would you say is your favourite genre of music, from pop to
classical; anything really?
Interviewee: Hm...Nu-Wave Punk.
Interviewer: Okay! That’s a cool one! Going with the punk theme, if you were to sit and
watch a punk rock music video, or were asked to think about punk rock, what sort of
stereotypes would spring to mind or would you expect to see?
Interviewee: Dark dingy pubs, scruffy band members, er...Relatively cheaply produced
videos.
Interviewer: Okay, and if you were to walk into HMV, or another generic music store, what
sort of influences would convince you to buy an album other than the music?
Interviewee: Price.
Interviewer: *laughs* Okay! Could you name three of your top favourite bands?
Interviewee: Hm...Bad Brains, The Dead Kennedys and...Suicidal Tendencies.
Interviewer: Okay! Thank you very much for your time!
Transcript: Interview 5
Interviewer: Okay, first of all could you maybe list five hobbies or interests for us?
Interviewee: I enjoy...Reading, I enjoy wordsearches, um...I enjoy listening to music...Um,
I enjoy photography and artwork.
Interviewer: Okay! What sort of magazines or newspapers do you enjoy reading?
Interviewee: Er...Kerrang!.
Interviewer: Cool. Okay, if someone was to show you a punk rock music video, what sort of
stereotypes do you expect to see, or what do you think of when you think of punk rock?
Interviewee: Erm, guys with leather jackets, ripped jeans, chains...Um...Mohicans,
coloured Mohicans.
Interviewer: Okay, what would convince you to buy a CD or album if you walked into
HMV?
Interviewee: Urm...The track list; if there’s any songs I know. The artist, if I recognised
them!
Interviewer: Cool, and can you list five of your favourite bands for us?
Interviewee: Er...Rise Against, Breaking Benjamin, um...*long pause*

5. Interviewer: Do you want to leave it at 2?
Interviewee: Is that okay?
Interviewer: Yep, no problem! Thank you for your time.