24. Volume of innovation efforts
last 10 years
source: Doblin Group, Inno 15
10 types of innovation
Configuration/Internal Offering Experience
Business
model
Network
Company
Structure
Process
Product
performance
Product
system
Service Channel Brand
Customer
Engagement
25. 10 types of innovation
Configuration/Internal Offering Experience
Business
model
Network
Company
Structure
Process
Product
performance
Product
system
Service Channel Brand
Customer
Engagement
Cumulative Value Creation
last 10 years
source: Doblin Group, Inno 15
less than 2% of projects,
produce more than 90% of value
28. The plan
Does your product/service
remember previous use of a
user? (eg. database)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
(company) data in order to use
your product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Is it your goal to have
direct revenue from this
product/service?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to be able to
enjoy the product/service forever
once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Remember: ads is only
one of the options. Go
and find some more!
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course
Investments
are done,
so yes!
Yes!
We do have extra
costs for each sale
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Can you sell
something extra
to the big
spenders in your
customer base?
Harder, better,
faster, stronger!
-
Let's check if you
can make even more
money with your idea
PS: you can stop
your journey once
you reach a question
that you answered
already
15. Affiliate/
Referral
18. Marketplace
Would you ever offer these
complementary products/
services in your ecosystem?
We'll suggest a
trusted partner
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lowers the needs
for investments compared to the
current solution? (assets or people)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients'
customers than current
solutions offered?
Does the product/service
improve the image of your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improve?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
I think so
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They can do
what they are
trained for again!
Does your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
In case your idea improves your own business:
Answer the questions from the perspective of
a B2B startup selling to YOUR business.
RELOADSHOOT
kill your business model discover new business models
1 2
29. The plan
Does your product/service
remember previous use of a
user? (eg. database)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
(company) data in order to use
your product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Is it your goal to have
direct revenue from this
product/service?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to be able to
enjoy the product/service forever
once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Remember: ads is only
one of the options. Go
and find some more!
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course
Investments
are done,
so yes!
Yes!
We do have extra
costs for each sale
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Can you sell
something extra
to the big
spenders in your
customer base?
Harder, better,
faster, stronger!
-
Let's check if you
can make even more
money with your idea
PS: you can stop
your journey once
you reach a question
that you answered
already
15. Affiliate/
Referral
18. Marketplace
Would you ever offer these
complementary products/
services in your ecosystem?
We'll suggest a
trusted partner
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lowers the needs
for investments compared to the
current solution? (assets or people)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients'
customers than current
solutions offered?
Does the product/service
improve the image of your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improve?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
I think so
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They can do
what they are
trained for again!
Does your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
In case your idea improves your own business:
Answer the questions from the perspective of
a B2B startup selling to YOUR business.
RELOAD HUNTSHOOT
kill your business model discover new business models Get out & test
1 2 3
30. Let’s pick a case (from last week)
1st commercial
drone delivery from
amazon prime
1st self driving car
from Uber
in San Francisco
31. Take a concept card
1st self driving car
from Uber
in San Francisco
37. CASE: HIV treatment in Myanmar
43% of Intravenous
drug users and 32%
of sex workers in
Myanmar are most
likely to be infected
with HIV
NGO’s generally
rely 100% on donor
funding to provide
treatment
45. Your turn!
1. Pick a card 2. Write down ideas
to change your
business model
3. Discuss collaboratively
46. The plan
Does your product/service
remember previous use of a
user? (eg. database)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
(company) data in order to use
your product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Is it your goal to have
direct revenue from this
product/service?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to be able to
enjoy the product/service forever
once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Remember: ads is only
one of the options. Go
and find some more!
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course
Investments
are done,
so yes!
Yes!
We do have extra
costs for each sale
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Can you sell
something extra
to the big
spenders in your
customer base?
Harder, better,
faster, stronger!
-
Let's check if you
can make even more
money with your idea
PS: you can stop
your journey once
you reach a question
that you answered
already
15. Affiliate/
Referral
18. Marketplace
Would you ever offer these
complementary products/
services in your ecosystem?
We'll suggest a
trusted partner
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lowers the needs
for investments compared to the
current solution? (assets or people)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients'
customers than current
solutions offered?
Does the product/service
improve the image of your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improve?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
I think so
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They can do
what they are
trained for again!
Does your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
In case your idea improves your own business:
Answer the questions from the perspective of
a B2B startup selling to YOUR business.
RELOADSHOOT
kill your business model discover new business models
1 2
48. What is that decision tree all about?
Free!
for the user.1.
Value proposition
user2.
Pricing
Tactic3.€
Third party
pays the bills4. Advertising
Affiliate & Referrals
Data Resell
Matchmaking platform
Marketplace
27 building blocks
+100.000 combinations
49. Do you get to the bottom
of your possibilities?
50. Learn from gaming.
Question:
Do you allow people to spend (all their) money?
50% of all in-app revenues
come from 10% of the players.
52. “Find new revenue streams for your idea”
Does your product/service
remember previous use of a
user? (eg. memory card)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
company data in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Ads, are
you crazy?
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course!
Definitely!
Nope, no critical
mass needed!
Investments
are done,
so yes!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Do you see the
option to sell
something extra
to part of your
customer base?
Harder, better,
faster, stronger!
You can probably
make even more
money on this! Just
give it a try!
Remember:
You can only walk
this road once!
15. Affiliate/
Referral
18. Marketplace
Do you want to have an
integrated solution that seems
to be your own offering?
Suggest a
trusted partner
is fine!
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lower the needs for
investments compared to the current
solution? (monetary or contractual)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients
customers than current
solutions offered?
Improve the image your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improves?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
A real
time-saver!
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They do what
they are trained
for again!
Will your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
53. Does your product/service
remember previous use of a
user? (eg. memory card)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
company data in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Ads, are
you crazy?
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course!
Definitely!
Nope, no critical
mass needed!
Investments
are done,
so yes!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Do you see the
option to sell
something extra
to part of your
customer base?
Harder, better,
faster, stronger!
You can probably
make even more
money on this! Just
give it a try!
Remember:
You can only walk
this road once!
15. Affiliate/
Referral
18. Marketplace
Do you want to have an
integrated solution that seems
to be your own offering?
Suggest a
trusted partner
is fine!
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lower the needs for
investments compared to the current
solution? (monetary or contractual)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients
customers than current
solutions offered?
Improve the image your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improves?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
A real
time-saver!
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They do what
they are trained
for again!
Will your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
“Find new revenue streams for your idea”
55. “Find new revenue streams for your idea”
Does your product/service
remember previous use of a
user? (eg. memory card)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
company data in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Ads, are
you crazy?
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course!
Definitely!
Nope, no critical
mass needed!
Investments
are done,
so yes!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Do you see the
option to sell
something extra
to part of your
customer base?
Harder, better,
faster, stronger!
You can probably
make even more
money on this! Just
give it a try!
Remember:
You can only walk
this road once!
15. Affiliate/
Referral
18. Marketplace
Do you want to have an
integrated solution that seems
to be your own offering?
Suggest a
trusted partner
is fine!
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lower the needs for
investments compared to the current
solution? (monetary or contractual)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients
customers than current
solutions offered?
Improve the image your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improves?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
A real
time-saver!
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They do what
they are trained
for again!
Will your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
56. Does your product/service
remember previous use of a
user? (eg. memory card)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
company data in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Ads, are
you crazy?
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course!
Definitely!
Nope, no critical
mass needed!
Investments
are done,
so yes!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Do you see the
option to sell
something extra
to part of your
customer base?
Harder, better,
faster, stronger!
You can probably
make even more
money on this! Just
give it a try!
Remember:
You can only walk
this road once!
15. Affiliate/
Referral
18. Marketplace
Do you want to have an
integrated solution that seems
to be your own offering?
Suggest a
trusted partner
is fine!
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lower the needs for
investments compared to the current
solution? (monetary or contractual)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients
customers than current
solutions offered?
Improve the image your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improves?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
A real
time-saver!
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They do what
they are trained
for again!
Will your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
“Find new revenue streams for your idea”
57. Does your product/service
remember previous use of a
user? (eg. memory card)
Will your business client be
less vulnerable to
unexpected situations?
11. Barter
12. Freemium
16. Data Resell
21. Leasing
23. Dynamic pricing
24. Fractional
Ownership
Free!
For the user.
Value
Proposition
Third party
pays the bills
Pricing tactic
19. Flat rate
(one-time-fee)
20. Subscription
(time related)
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
Answer quick! What comes to mind
first is the right answer. Here we go:
Will the majority of companies
(users) pay for your product?
Will users have to give their
company data in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you believe other companies
would have interest in targeting
your user base?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per
extra user non-existent
or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?
#Awesome! You have some
options that your users
might be willing to pay for.
25. Pre-sales
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
product at once?
Do you want users to
pay every time they use
your product/service?
Yes!
Damn right
about that!
We will launch
anyway!
Yes!
Will the user have the
exclusive right to use
this product?
Sounds like
a hassle.
Nope! Yes!
Yes!
Check!
Ads, are
you crazy?
Not really...
User data is
one of our
biggest assets!
No!
My product is all
they need!
Yes!
Our customers
could give us
something else.
Of course!
Definitely!
Nope, no critical
mass needed!
Investments
are done,
so yes!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
They would be
devastated if
their user data
was lost!
Ever played Monopoly?
Go back to start!
No!
Can one product
be shared amongst
different users?
Yes!
Could you introduce physical
consumables to be used
together with the product?
Nope!
No!
Good
idea!
Grow up, pre-sales
are only the start...
Cool! You just
teleported
yourself here!
27. Up-selling
Do you see the
option to sell
something extra
to part of your
customer base?
Harder, better,
faster, stronger!
You can probably
make even more
money on this! Just
give it a try!
Remember:
You can only walk
this road once!
15. Affiliate/
Referral
18. Marketplace
Do you want to have an
integrated solution that seems
to be your own offering?
Suggest a
trusted partner
is fine!
Yes,
Integrated
Solution
Do you dream of
making even more
money with this idea?
Hell yeah!
Hint >You might find gold at
the other side of this tunnel
17. Matchmaking
platform
Do you bring 2 parties in
contact with each other?
We do!
22. Pay-per-use
Do you have
fluctuating
supply and
demand?
Yes!
No, but we do
have a recurring
cost in mind!
Your journey requires
a teleportation! Find
the exit...
2. Exclusivity/
Limited availlability
1. Loss/Aversion
13. Pay-what-you-
want
7. Flexibility
14. Advertising
28. Razor-blade
No!
Riskless!
6. Certainty
Does the value of your product
decrease if more competing
companies have access to it?
Does your product lower the needs for
investments compared to the current
solution? (monetary or contractual)
Yes!
Yes
High chance that you'll
find more reason for
companies to pay
High chance that
you'll find more
reason for
companies to pay
Will the customer of our
business client be in
touch with our solution?
Yes!
Will your solution lower the
acquisition cost of new
customers for our client?
8. Vanity/
Reputation
Nope!
Will your product be more
convenient to our clients
customers than current
solutions offered?
Improve the image your
business clients towards
their customer segment(s)?
3. Acquisition
convenience
4. Clients (of clients)
satisfaction
Does the internal relationship
between your client and its
employees improves?
10. Transparancy
Yes!
9. OPEX Saving
A real
time-saver!
Is your product/service lowering
the operational costs at your
clients' company? (eg. work hours)
5. Employee
satisfaction
A real
time-saver!
Does your product improve
the working conditions at
your business client?
Are employees working at your
business client able to focus
more on what they like to do?
They do what
they are trained
for again!
Will your product/service also
have a positive impact on the
customer of your customer?
Find new revenue models for your idea (B2B) Start here!
What about these colours?
“Find new revenue streams for your idea”
> Leave post-it behind
Don’t forget:
> Check all exits
> Continue until you
meet previous post-it
> Be inspired by
examples
58. Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
h in on your new idea?
What about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
h in on your new idea?
What about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
sh in on your new idea?
What about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
sh in on your new idea?
What about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
“Find new revenue streams for your idea”
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
ash in on your new idea?
What about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
ash in on your new idea?
hat about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
ash in on your new idea?
t about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entire
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
cash in on your new idea?
about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user might
have trouble paying the entir
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
cash in on your new idea?
about these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user migh
have trouble paying the ent
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
cash in on your new idea?
bout these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user mi
have trouble paying the e
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
cash in on your new idea?
ut these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
Does your product/service
remember previous use of a
user? (eg. memory card)
Can the user receive a higher
status by using the product? 3. Barter
4. Freemium
6. Vanity/
Reputation
7. Loss/Aversion
9. Mystery/Surprises
5. Pay-what-you-
want
10. Convenience/
Shortcuts
11. Helping peers/
Gifts
12. Exclusivity/
Limited Availability
18. Flat rate
(one-time-fee)
13. Get one -
Give one
Do you want to offer a
product/service to people
that can't afford it?
Would users value the possibility to
share the product with their peers?
Would the status only be relevant
amongst the user base of your product?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
personal details in order to use
your product/service?
Is it your goal to have
direct revenue from this
product/service?
Do you generate user-data
relevant for others?
Are there any complementary
services/products to your offer
that your users expect?
Is the variabel cost per extra user
non-existent or negligible?
Can you think of features that only
part of your user base would pay for?
Does your product need a critical
amount of users to show it's value?Do your users have non monetary
resources the company (or other
users) normally would have to pay for?
Did you develop a feature/product
significantly more convenient than
the best alternative users have?
What about offering a
box without telling
what's inside?
#Awesome! You have some
options that your users
might be willing to pay for.
Do you want the user to own the
product once they pay?
Would you like proof of
interest from your users
before you launch?
Do you think the user m
have trouble paying the
Do your users want to
pay every time they use
your product/service?
We will launchYes!
Yes!
Will the user have the
exclusive right to use
this product?
Not
nessecarely!
Not really!
Yes!
ability to pay. I'm
just not sure if
everyone will pay!
In fact, yes!
Not at all, they already
use everything they have!
Exactly!
No!
My product is all
they need!
Yes!
It's not about
the money!
Of course!
Definitely!
Nope, no critical
mass needed!
That's why
we make
software!
Yes!
We do have some
extra costs...
Didn't I say I don't
want them to pay?
No!
Of course! How
can I let them
pay otherwise?
Not relevant
for my product!Obviously...
Not relevant!
They would be
devastated if
their user data
was lost!
Nope!
Absolutely!
No! Amongst everyone!
Yes, they
would love it!
No, it would
lower the
value!
No...
Hell yeah!
Not knowing
what's coming
is always kind
of exciting!
Sounds like
gambling!
F*ck off!
That's how
it works!
Nothing better
than the smell
of fresh money
in the morning...
Close...
but yet so far...
Do you want more than one
contact moment with your
user?
Not
necessary!
Yes, that would
be useful!
Seriously? We are
not living in the
Middle Ages anymore!
Charity?
No thanks!
Ever played Monopoly?
Go back to start!
High chance that you'll
find more reasons for
users to pay!
Don't forget
to check this
one as well!
teleported
yourself here!
Do you want to have an
integrated solution that seems
to be your own offering?
Yes,
Integrated
Solution
You won't
regret this!
High chance that you'll
find more reasons for
users to pay!
o cash in on your new idea?
these colours?
One Laptop Per Child
27 Monetisation cards
A toolkit to explore new revenue models