KPR Credential(2020. 6)

1. 2020. 06.
CREDENTIALS

2. 2
Strategic & Integrated
Communications Group,
KPR will continue to be an innovative trendsetter in the Korean public relations industry.
We create value for clients through strategic and integrated communications
and creative content development based on collaboration, ideas and technology.
Vision Statement

3. Core Values
3
Core
Values
Professional
Standards
Creative Ideas & Proactive
Implementation
Compatible
Business Partner
Integrity & Trust
Team Harmony
Open CommunicationsMutual Respect for Staff
Systemized Infrastructure
Encouragement for Personal
Development
Challenging Spirit
Focused Vision

4. 4
Year Founded
1989
Staff
130+
Specialized Teams
13
Independent
Institutes
2
Awards &
Recognitions
50+
at a Glance

5. Digital
Communication
Team
Sports
Marketing
Institute
The Climb
KPR was founded in 1989, and ever since,
we have been a pioneer in the Korean PR industry
1989 2000 2004 2008 2012
Founded
Corporate & Finance
PR Team
Consumer
Product
PR Team
IT PRTeam
Rise of
IT Ventures
Healthcare
Team
FIFA
World Cup
2002
1st KPR Collegiate
PR Idea Contest
Issue & Crisis
Management
Team
VisualDesign&
Productionteam
Public
Service Team
Social
Impact
Team
Social Communications
Research Lab
Smartphones
introduced
2015 2018 2019
IMC Service Brand
Improved digital
capabilities
Total digital
brand launch
30 Years of Solid Growth and
Respected Reputation
17th KPR Collegiate
PR Idea Contest
Hybrid Team
2020

6. 6
Comprehensive Client Services
KPR provides creative content that integrates strategic
and comprehensive communication solutions
and ideas tailored to the new media landscape.
Public Relations x Digital & Technology x Creative Content x Consulting x
IMC & Collaboraion x Marketing x Promotion x Creative Ideas x Solutions
It is a communication solutions group that offers the most impactful results to clients throughout their journey with service
that provides insightful strategic consulting based on its expertise and wealth of experience in public relations. Its services encompass
all communication fields, including digital technology, creative content, IMC collaboration, marketing and promotional activities.
Brand
Consulting
Media
PR
Digital
PR
Visual
Content
Development
IMC
Campaign
Issue & Crisis
Management
Digital
Creatives

7. 7
Tailored to Client Needs
Leadership
Corporate &
Finance PR
Consumer
Product PR
IT PR Public Service
Social Impact
Hybrid
Digital
Communication
Healthcare PR
Visual Design
& Production
Translation &
Copyediting
Administration
Issue & Crisis
Management
Event &
Promotion
Sports Marketing
Institute
Social
Communications
Research Lab

8. 8
Provides traditional PR consulting services, coupled with
extensive relationships with the media, with specialized PR
experts in diverse fields of industry.
Creates unique and differentiated customer experiences by
integrating diverse and extensive communication skills
with PR fields.
Creates differentiated value from a PR perspective focusing on
the social responsibility of corporate, government and public
organizations
Supports flexible and fast response to the market for clients by
providing the latest media analysis data, communication-related
knowledge and diverse success cases in a timely manner
Introduces the latest digital trends for clients, driving the new
digital era with integrative, systematic digital solution services.
Digital creative agency that joined the KPR family to create and
deliver digital experiences in new ways.
Combines KPR's diverse, specialized teams to create
communication synergy that exceeds clients’ expectations
Develops and implements effective and relevant communication
strategies utilizing in-depth PR know-how achieved through
support of numerous large-scale sports events
Brand

9. 9
Why
Award-winning
PR Firm
Long history and highly experienced
staff/Established track record
Quick mobilization of additional
resources whenever necessary
Broad network with local media
and SFCC members
Good mixture of clients from
conventional to high-tech industries
Differentiated by separate CSR and
sports marketing teams and
Social Communication Research Lab
Separate online PR and
issue/crisis management teams
International PR network
Rich experience
in strategic consultation
High ethical standards
in business
Account team’s commitment
to client service

10. 10
Awards & Recognition
PR Consultancy
of the Year
Stevie Award
PR Agency
of the Year in Asia
Korean Consultancy
of the Year
PR Consultancy
of the Year
PR Gold Award
PR Company
of the Year
2013 Top 3
PR Agency
Most Admired
PR Firm
PR Consultancy
Of the Year
2006 2010 2011 2012
20132017
2007
CSR Awards
2012 2013
KPRA
Excellence Award
in CSR
Gold Stevie Award
CSR Program
of the Year in Asia
Seoul Mayor’s
Commendation
in CSR
Consultancy of
the Year
Awards
Japan/Korea
PR Agency of the Year
2019
2019
KPRA Awards
Grand Prize
Gold Stevie Award
Communications or PR Campaign
of the Year Non-Profit/Charity

11. 11
2004 2008 2015
2017
2009 2012 2014
AMBE Gold Award
Asia Pacific
PR Award
PR Campaign
of the Year
Gold Stevie Award
Best Consumer
Products Website
PR Campaign
of the Year
Communicator Award
Marketing Effectiveness
Social Media
Silver Stevie Award
Innovation in General
Information Websites
<Open! Mission Relay>
Silver Stevie Award
Innovation in Consumer Events
<Water for Lives>
Bronze ECI Award
Marketing Innovation
<Water for Lives>
Marketing
PR Awards
Awards & Recognition

12. 12
Digital PR
Awards
2012 2013 2014 2015 2017
Korea Blog Award
Best Agency
Bronze Stevie Award
Best Writing /
Content Website
Korea Blog Award
3M Happy House
Korea Blog Award
Hyundai Marine &
Fire Insurance
Gold Stevie Award
Social Media Focused
PR Campaign of the Year
Korea SNS Award
Best Agency
Awards & Recognition
2019
Korea SNS Award
Best Agency

13. 13
Public PR
Awards Korea PR Award
International PR Grand Prize
Global Idea Contest
<Open! Mission Relay>
Gold Stevie Award
Innovation in Public Service
Communications
<Let’s collect Seoul>
Gold Stevie Award
Government PR
Seoul’s City Promotional Film,
<Seoul Has It All>
Bronze Stevie Award
Events & Observances
<Visiting Torch Relay for
PyeongChang 2018 >
Silver Stevie Award
Innovation in Community Relations
<K-Tour Best 10 ‘Learn Trip’ Program>
Bronze Stevie Award
Innovation in Public Affairs Communications
<2018 Art and Life Campaign ‘Everyone,
Everywhere, Everything’ – Art as I want>
IBA Bronze Communications or PR Campaign
Program of the Year
- Brand/Reputation Management
IBA GOLD
Non-Profit/Charity
Awards & Recognition
MERCURY
Excellence Awards
Gold/Grand Winner
2020
2019
2017 20182016

14. 14
2003Other
Noteworthy
Awards
2004~2005 2005~2007 2007
20102011
2014 2017
IPRA
Golden World
Award
Asia Pacific
PR Award
PR Company CEO
of the Year
MERCURY
Excellence Awards
Gold Winner
EMC Mindshare Award
Korea
Communication
Award
SABRE Awards
Investment
Promotion
SABRE Awards
Special Event with 3M
2016
PR Agency
with Outstanding Reputation
for 2014 by The PR
Silver Stevie Award
Best PR Event
Best PR Practice Award
Excellence Award
2015 The President Cup
CA Technologies
Asia Pacific & Japan
Communications Agency
Excellence Award
Awards & Recognition

15. 15
Current Clients

16. 16
Long-lasting Partnership with Clients
Years of Service
24 years (Dec. 1995~)
14 years (June 2006~)
9 years (Apr. 2008~Dec. 2009, May 2012~)
6 years (Jan. 2014~)
8 years (Sept. 2011~) (Dec. 2011~) (Mar. 2012~)
7 years (Mar. 2011~Dec. 2015, Feb. 2018~)
5 years (Feb. 2015~)

17. 17
With
www.kpr.co.kr
blog.kpr.co.kr
www.facebook.com/withKPR
webmaster@kpr.co.kr
(02) 3406 2100, 2200 (Main)
(02) 2273 9277~8
14th Floor, Namsan Square, 173 Toegyero (Chungmuro 3-ga),
Jung-gu, Seoul 04554, Korea
For additional information or to find out more about how we can support your brands and businesses in Korea, contact:
Helen Mo / Group Director, KPR & ASSOCIATES, INC., Seoul, Korea
Tel _ +82 2 3406 2268 (Direct), E-mail _helen@kpr.co.kr
www.youtube.com/withKPR
www.linkedin.com/company/kpr&associates
www.slideshare.net/KPRANDASSOCIATES
twitter.com/withKPR
www.collabok.co.kr

18. We open the road to PR in Korea
Joining hands with KPR will lead you to success.
“ ”