Recently presented at Atlanta's SoCon10 social media conference - helping companies build brand visibility by distributing existing brand content through social media channels.

1. Delivering Content Through Social Media What works best for your message…

3. “ One of the most important things about the social web is to promote all your content and all your sites on all other sites and communities, so you can drive traffic.” Jeffrey L. Cohen http://socialmediab2b.com/2009/04/b2b-social-media-example-siemens/ Consistency of message Utilization of assets Promotion of online presence Essentials for Branded Visibility Online

5. Boeing’s B2B Blog – Randy’s Journal As the basis of Boeing’s social media presence, Randy’s Journal was started over 4 years ago to build the online conversation around commercial aviation. Creating a personality, and a “face” to Boeing, Marketing VP, Randy Baseler (now authored by new VP, Randy Tinseth) cultivated relationships and engaged over 500,000 viewers in its first two years.

7. @delloutlet Posting deals on refurbished computers from the Dell Outlet provides Twitter followers a chance to be the first to know about online deals. DellOutlet hit sales at over $1MM in its first year, reaching of $3MM as of June ’09 and now boasting more than 1 million followers.

9. IBM Mainframe To create awareness for IBM’s new Mainframe value proposition, the company launched a video series on YouTube aimed at IT Influencers. By leveraging YouTube and the broader social web, IBM created an “IBM mainframe meets "The Office“ video series which led to a 25x increase in traffic to its Mainframe website and greater awareness among key IT influencers.

11. The Scania Group Images and video are strong assets to collect and feature in social media press rooms. The Scania Group, a leading truck manufacturer, features image feeds and even a sharable application (or widget) that pulls from Flickr to showcase their products, services and company.

13. Make your recent presentations visible online – connecting it back to your company’s Web site – by uploading to SlideShare.net.

17. CONTACT Kristin Parrish Digital Strategist | 360° Digital Influence Ogilvy Public Relations Worldwide [email_address] 404-881-2324 @KParrish926