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Comedy Central ReBrand
1. Comedy Central
Rebrand
December, 2010
Thursday, December 30, 2010
2. Brief & Concept
This rebrand involves a logo, ads for the launch and integration of the
logo into the various Comedy Central shows. The logo utilizes an
informal callout box, that both shows the informality of comedy, and
the stability of the network. The type resonates a quirky nature of the
shows and specials and gives energy to the mark. The ads utilize an
old jokes and icons relating to the that joke. The tag lines are comedic
answers the old classic jokes. The colors give off energy and a bubbly
attitude, while the type is a more institutional and bold.
Thursday, December 30, 2010