The Industrial strategy challenge fund: healthy ageing consortia workshop was held in Birmingham on the 2 may 2018. The £98 million ‘healthy ageing programme’ will drive the development of new products and services which will help people to live in their homes for longer, tackle loneliness, and increase independence and wellbeing.

1. Industrial Strategy
Grand Challenge
Fund- Healthy
Ageing Consortia
Workshop
The Cube, Canalside,
Birmingham, 2 May 2018
02/05/2018
@innovateuk
#healthyageing #grandchallenge
Wifi Canalside (passcode ‘conference’)

2. Welcome
11:00-11:15

3. DOTS explained
@innovateuk
#healthyageing
#grandchallenge

4. Agenda
▪ 10.30 - 11.00 Registration, coffee and networking
▪ 11.00 -11.15 Welcome
▪ 11:15 – 11:20 ‘Ad-blasts’
▪ 11:20 – 11:45 Growing old in the UK in a digital age
▪ 11:45 – 11:50 ‘Ad-blasts’
▪ 11:50 – 12:10 Industrial Strategy Challenge Fund Healthy Ageing Competition
▪ 12:10 – 12.15 ‘Ad-blasts’
▪ 12:15 – 12:25 Introduction to Grand Challenge and Personas
▪ 12:25 – 12:30 ‘Ad-blasts’
▪ 12:30 – 13:15 A day in the life
▪ 13:15 – 14:00 Networking lunch
▪ 14:00 – 14:10 ‘Ad-blasts’
▪ 14:10 – 15:00 Speed dating. The first step to building consortia
▪ 15:00 – 15:15 Feedback, reflections on ideas, wrap up and next steps
▪ 15:15 – 15:30 Tea and networking – have you built your consortium?
▪ 15:30 Close
@innovateuk
#healthyageing
#grandchallenge

5. Welcome @innovateuk
#healthyageing
#grandchallenge

6. The Invisible consumer – 60+ years old
@innovateuk
#healthyageing
#grandchallenge

7. Yet, we know
70% of UK wealth is held by 50+ years old
Majority of Apple Watch owners are 45+ years, largest ownership is
aged 55+
Only smartphone market segment still growing is over 60s
Fastest growing social media market segment is 65+
10 million people in the UK today can expect to live to 100 years
@innovateuk
#healthyageing
#grandchallenge

8. Older consumer paradox
Hard to Target Market
As soon as you label a product specifically for older people, older
people no longer want it
@innovateuk
#healthyageing
#grandchallenge

9. The future is here, it’s just not
well distributed @innovateuk
#healthyageing
#grandchallenge

10. “Consumer products that care”
51% of 65-74 have access to
one
Online shopping is for everyone
Beginning of cognitive home
Have a core proposition that
is not monitoring old people
Safety concerns are universal
Self-tying shoes
Digital legacy
@innovateuk
#healthyageing
#grandchallenge

11. Data always vital to health and
wellness
• First female member of the Royal Statistical
Society
• Recognised for her pioneering work on visual
representation of statistics
• Often called the “Rose diagram”
• Showed that epidemic disease:
- was responsible for more British deaths in
the course of Crimean War than battlefield
wounds
- could be controlled by a variety of factors
including nutrition, ventilation, and shelter
Consider new ways of using data
@innovateuk
#healthyageing
#grandchallenge

12. 11) Media,
e.g. BBC,
Channel 4,
WPP
9) Pick up
grandchildren
from after
school club
5) Post arrives
- Bank statement
- BUPA newsletter
Innovation Cluster – through a consumer lens
5) Post, e.g.
Royal Mail,
TNT
5) Fin. Institutions, e.g.
Lloyds Bank, BUPA
3) Telco, e.g.
BT, Telefonica
2) Utilities, e.g.
British Gas,
EDF, Innogy
10) Supermarkets, e.g.
Tesco, Asda
1) Wake up
2) Morning
routine -
Turn on
lights/heat,
make
coffee
3) Daughter
calls
4) Walk to
shops, buy
newspaper
6) lunch
10) Dinner
8) Drive sister
to GP aptmt
6) FMCG, e.g.
P&G,
Unilever
7) Gardening
Dayinthelife…Potential
Demonstrator
Intermediary
Go to bed
Activities of Daily Living
Social engagement
Physical Health
Need
Brain Health
Financial security
Housing/community
Care coordination
Aspirations
11) TV,
newspaper
crossword
research
4) Media, e.g.
Telegraph, DMG
8) NHS
9) Local Authority,
charity
7) Retailer, e.g.
Homebase, Wyvale
@innovateuk
#healthyageing #grandchallenge

13. • Need to reframe the way we approach it
• Think Global
• SilverSneakers® - the nation’s leading fitness
program for older adults,
• With more than 15.6 million Americans
eligible for SilverSneakers,
• Over 10,000 fitness centers in the Prime
Fitness Network,
• More than 25 years of clinical and operational
expertise in managing specialty health
benefits and networks.
• $1.6 billion market cap.
@innovateuk
#healthyageing
#grandchallenge
Ageing is good business

14. Ad Blasts
11:15-11:20

15. Ad Blasters
▪ Ray Fisher, NeuDrive Ltd
▪ Diana Hodgins, European Technology for Business Holdings Ltd
▪ Kenny Butler, UK Active
▪ Fang Liu, University of Hertfordshire
@innovateuk
#healthyageing
#grandchallenge

16. Growing Old in
the UK in a Digital
Age
11:20—11:45

17. Marvin the Paranoid Android

25. The Origins of Ethics

26. WORKING RELATIONSHIPS

27. AI Governance
An AI Protocol – The Importance of Boundaries

28. ADVISORY

29. AUTHORITY

30. AGENCY

31. ABDICATION

32. ACCOUNTABILITY

33. WORK

34. ENHANCE

36. Ad Blasts
11:45-11:50

37. Ad Blasters
▪ Julie Robinson, Move it or Lose it
▪ Andrew Gargett, Hartree Centre, Science & Technology Facilities
Council
▪ Claudio Angione, Teesside University Teesside University
▪ Fred Krefting, Inogesis
@innovateuk
#healthyageing
#grandchallenge

38. Industrial Strategy
Challenge Fund
Healthy Ageing
Competition
11:50-12:10

39. Creating economic value from
extending the quality of life to match the
extension of life
- Over the last 20 years, life expectancy is increasing
- Girls can expect to live 4 years more than girls born in 1991.
- Boys have seen a greater increase in life expectancy of 5.7 years,
- Yet dependency is increasing
- On average older men now spend 2.4 years with substantial care
needs
- women 3.0 years with substantial care needs
- Not living the lives we aspire to live
- Need to close the gap - Reverse the trend
- Create economic value
- Products and services that people value
- Export – create global competitive advantage
“We want years filled with life, not lives filled
with years”
Jeremy Meyerson,Royal College of Art
@innovateuk
#healthyageing
#grandchallenge

40. Addressing the needs that improve
quality of life in the ISCF HA target
audience
ISCF HA
Undesirable life curve
shows years of
dependency
years
Activitiesofdailyliving
(inorderoftypicallosspattern)
@innovateuk
#healthyageing
#grandchallenge

41. We are focused on four social
groups
Independent living Informal care Extra care
Domiciliary
Care Residential Care Nursing Care Palliative Care
Multiple morbidities, high acuity needs
Degree of declining cognitive capacity, particularly dementia
Degree of declining physical ability, likely to escalate
Innovative care providers
@innovateuk
#healthyageing
#grandchallenge

42. Shifting Supply and Demand
Official Sensitive
Supply
Demand
Prevention and Efficiency are key themes
@innovateuk
#healthyageing
#grandchallenge

43. @innovateuk
#healthyageing
#grandchallenge

44. Industrial Strategy - Grand Challenges
The Grand Challenges are an invitation to business, academia and civil society to work together to
innovate and develop new technologies and industries in areas of strategic importance to our country.
AI and data
economy Ageing society
Medicines Manufacture
Data to early diagnosis
and precision medicine
Healthy Ageing
Priority of priorities
Clean
growth
Future of
mobility
@innovateuk
#healthyageing
#grandchallenge

45. Behaviora
l Studies
Innovation
Clusters
Three elements
Best current thinking….
Innovation Clusters
➢ Collaboration activity continues through the summer
➢ Opportunity for us to gain insight
➢ Out to competition later in the year
Behavioural Studies
➢ Dependant on the Innovation Cluster time line
➢ Out to competition later in the year
CR&D Academia and SMEs
➢ Out later in the year
➢ Bids in post New year
➢ Start around the new financial year
CR&D
Academi
a & SMEs
@innovateuk
#healthyageing
#grandchallenge

46. Innovation cluster
Lead Partner
Dynamic relationships
Short, rapid, innovation cycles
SME pipeline
Evaluation at local, programme
and national level
Economic and Social Impact
Build on existing collateral
Sustainable
SMEs
Local
Authoritie
s
Third
Sector/
NGOs
Clinical
Commissioning
Groups
Academia
Retail
companie
s
Logistics
companie
s
Large
Corporates
Marketing
Big Data
Health
Trusts
Care
Provider
s
HEIs/IROs
Design
Users &
carers
Community
Groups
Social
Enterprises
Utilities
@innovateuk
#healthyageing
#grandchallenge

47. Ad Blasts
12:10-12:15

48. Ad Blasters
▪ Liangxiu Han, HEI Manchester Metropoitan University
▪ Noel Duffy, Dolphin Computer Access Limited
▪ Aaron Johnston, Kintell
▪ Lesley Raven, Manchester Metropolitan University
@innovateuk
#healthyageing
#grandchallenge

49. Introduction to
Grand Challenge
and Personas
12:15-12:25

50. Meet my friends
Joan Robert Emma Martin
@innovateuk
#healthyageing
#grandchallenge

51. Joan
Joan is worried about her memory. She
worked long shift work which has now had
an impact on her cognitive health. She
cannot bear tech and has never re-trained
to be able to do a less flexible job. She was
too busy looking after her grandchildren.
Emma represents all people who
experience a decline in their cognitive
capacity.
Technology may help by: providing
reminders; hailing support automatically;
sending data to care services; and
controlling a safe environment.
@innovateuk
#healthyageing
#grandchallenge

52. Robert
Robert is very active but has injuries that
slowed him down over the years. His house is
not designed for being much older. He is
divorced and his son lives across the country.
His step-son’s ex-wife, with whom he was
always close, gave him a smart watch to
monitor his health.
Robert represents all people who
experience a decline in their physical
capacity.
Technologies may help: stay mobile; keep in
touch with loved ones; control their
environment; and share data with services.
@innovateuk
#healthyageing
#grandchallenge

53. Emma
Emma is not very active. She used to be
very active around the house but she needs
help with many of her daily activities. Her
husband died last year and she misses her
soul mate very much. Emma lives in a rural
community and relies on domiciliary care
for daily support.
Emma represents all people who live with
high acuity needs, and complex co-
morbidities.
Technology can help by sharing data
between health and care services,
identifying risks and targeting support
better.
@innovateuk
#healthyageing
#grandchallenge

54. Martin
Martin is a domiciliary care worker for Jo,
who has severe respiratory problems. Poor
lighting caused Jo to fall down the stairs,
which led to a lifetime of physical
impairment and a need for daily assistance.
Martin represents all people who provide
informal care as well as statutory care.
Technologies can help people like Martin to:
coordinate between services and carers;
provide reassurance; support difficult
physical tasks; augment carers, allowing
them to focus on the highest value tasks;
target services more accurately; and train
staff.
@innovateuk
#healthyageing
#grandchallenge

55. Personas under development
Meant to facilitate
discussion for
today
Working with
Cabinet Office
Policy Lab on
developing these
to be ready by bid
briefing date
Archetypes – not
representative of
all but represent
plausible
characters that if
addressed, others
in between are
addressed
• will continue to refine
• feedback today is
useful
• today is consultation.
not one way speech
• people at table please
capture feedback
@innovateuk
#healthyageing
#grandchallenge

56. The Opportunity – Spectrum of Care
Independent
living
Informal
care
Extra care
Domiciliary
Care
Residential
Care
Nursing
Care
Palliative
Care
Multiple morbidities, high acuity needs
Degree of declining cognitive capacity, particularly dementia
Degree of declining physical ability, likely to escalate
Innovative care providers
@innovateuk
#healthyageing
#grandchallenge

57. A Day in the Life
12:30-13:15

58. Working Session – Create “a day in the
life of…”
- Get an understanding of the person in focus
- Create an example of a ‘Day in the Life’ for your designated
persona
- At the bottom of the ‘Day in the Life’ worksheet, add names of
companies that provide products for activities in the ‘day of the life’
of that persona
- Identify one person from your table to share a 3-minute overview of
the discussion that took place on your table.
• Goal is to have a better understanding of the companies
interfacing with our 4 target social groups
• These companies could be partners for your solution
when scaling up your offering to the UK population
@innovateuk
#healthyageing
#grandchallenge

59. 11) Media,
e.g. BBC,
Channel 4,
WPP
9) Pick up
grandchildren
from after
school club
5) Post arrives
- Bank statement
- BUPA newsletter
Innovation Cluster – through a user lens
5) Post, e.g.
Royal Mail,
TNT
5) Fin. Institutions, e.g.
Lloyds Bank, BUPA
3) Telco, e.g.
BT, Telefonica
2) Utilities, e.g.
British Gas,
EDF, Innogy
10) Supermarkets, e.g.
Tesco, Asda
1) Wake up
2) Morning
routine -
Turn on
lights/heat,
make
coffee
3) Daughter
calls
4) Walk to
shops, buy
newspaper
6) lunch
10) Dinner
8) Drive sister
to GP aptmt
6) FMCG, e.g.
P&G,
Unilever
7) Gardening
Dayinthelife…Potential
Demonstrator
Intermediary
Go to bed
Activities of Daily Living
Social engagement
Physical Health
Need
Brain Health
Financial security
Housing/community
Care coordination
Aspirations
11) TV,
newspaper
crossword
research
4) Media, e.g.
Telegraph, DMG
8) NHS
9) Local Authority,
charity
7) Retailer, e.g.
Homebase, Wyvale
@innovateuk
#healthyageing
#grandchallenge

60. Innovation cluster – through a user lens
Dayinthelife…Potential
Demonstrator
Intermediary
Activities of Daily Living
Social engagement
Physical Health
Need
Brain Health
Financial security
Housing/community
Care coordination
Aspirations
@innovateuk
#healthyageing
#grandchallenge

61. Ad Blasts
13:10-13:15

62. Ad Blasters
▪ Ria Chapman, Swansea University
▪ Victor Higgs, Applied Nanodetectors Ltd
▪ Lise Pape, Walk With Path
▪ Nuzhat Ali, Public Health England
▪ Gordon Anderson, Memory Tracks Ltd
@innovateuk
#healthyageing
#grandchallenge

63. Networking
Lunch
13:15-14:00

64. Ad Blasts
14:00-14:10

65. Ad Blasters
▪ Nickie Smith, GrantTree
▪ Evangelia Chrysikou, UCL
▪ Ilaria Bellantuono, University of Sheffield
▪ Robert Miles, Hu Tech Risk Management Services
▪ Katy Foxcroft, SME Tancream Ltd
▪ Rob Parkes, Service Robotics Ltd
▪ John Health, John Health Consultancy
▪ Michael Catania, Sitekit
@innovateuk
#healthyageing
#grandchallenge

66. Speed dating. The
first step to building
consortia
14:10-15:00

67. All Ad Blasters
Group 1
Ray Fisher, NeuDrive Ltd
Diana Hodgins, European Technology for Business Holdings
Ltd
Kenny Butler, UK Active
Fang Liu, University of Hertfordshire
Group 2
Julie Robinson, Move it or Lose it
Andrew Gargett, Hartree Centre, Science & Technology
Facilities Council
Claudio Angione, Teesside University Teesside University
Fred Krefting, Inogesis
Group 3
Liangxiu Han, HEI Manchester Metropoitan University
Noel Duffy, Dolphin Computer Access Limited
Aaron Johnston, Kintell
Lesley Raven, Manchester Metropolitan University
Group 4
Ria Chapman, Swansea University
Victor Higgs, Applied Nanodetectors Ltd
Lise Pape, Walk With Path
Nuzhat Ali, Public Health England
Group 5
Nickie Smith, GrantTree
Evangelia Chrysikou, UCL
Ilaria Bellantuono, University of Sheffield
Robert Miles, Hu Tech Risk Management Services
Katy Foxcroft, SME Tancream Ltd
@innovateuk
#healthyageing
#grandchallenge

68. Feedback,
reflections on ideas,
wrap up and next
steps
15:00-15:15

69. Tea and
networking –
have you built
your consortium?
15:15-15:30

70. Before you go - your feedback
please!!
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71. Thank you