Soumettre la recherche
Mettre en ligne
Marketing management
•
Télécharger en tant que PPT, PDF
•
1 j'aime
•
1,240 vues
Khánh Nhân
Suivre
Formation
Signaler
Partager
Signaler
Partager
1 sur 39
Télécharger maintenant
Recommandé
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing Communications
Phoenix media & event
Marketing Communications
Marketing Communications
Teaching Excellence
Digital communications 2011 student version
Digital communications 2011 student version
Tom Chapman
Advertising
Advertising
Tom Chapman
An empirical study on the promotional mix and brand equity
An empirical study on the promotional mix and brand equity
Alexander Decker
Integrated Marketing Communication from Tactic to Strategy
Integrated Marketing Communication from Tactic to Strategy
siriporn pongvinyoo
IMC plan for State Farm Insurance
IMC plan for State Farm Insurance
leahl02
Chap05 The Communication Process
Chap05 The Communication Process
Phoenix media & event
Recommandé
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing Communications
Phoenix media & event
Marketing Communications
Marketing Communications
Teaching Excellence
Digital communications 2011 student version
Digital communications 2011 student version
Tom Chapman
Advertising
Advertising
Tom Chapman
An empirical study on the promotional mix and brand equity
An empirical study on the promotional mix and brand equity
Alexander Decker
Integrated Marketing Communication from Tactic to Strategy
Integrated Marketing Communication from Tactic to Strategy
siriporn pongvinyoo
IMC plan for State Farm Insurance
IMC plan for State Farm Insurance
leahl02
Chap05 The Communication Process
Chap05 The Communication Process
Phoenix media & event
The end of advertising as we know it
The end of advertising as we know it
innovActing
Brand benefits booklet
Brand benefits booklet
Pilygapa
integrated marketing communications
integrated marketing communications
umesh yadav
End of Advertising As We Know It
End of Advertising As We Know It
Dan St. Peter
Brightcove Aberdeen Whitepaper
Brightcove Aberdeen Whitepaper
M. Kıvanç Önder
Mission 2012
Mission 2012
sample_m2000
Branding labour intensive_services
Branding labour intensive_services
IDEE JSC
Unit ii service marketing 12 03-15
Unit ii service marketing 12 03-15
Umesh Hosamani
Asp session 1 copy
Asp session 1 copy
Jignesh Shingala
Studying the Link Between Volume of Media Coverage and Business Outcomes.
Studying the Link Between Volume of Media Coverage and Business Outcomes.
Udit Joshi
The most-valuable-retail-brands-brand z
The most-valuable-retail-brands-brand z
Em Kay
Wmu Article 7 10 09
Wmu Article 7 10 09
lancerichard
Creative Portfolio
Creative Portfolio
Kate Gilbert
Intorduction to management
Intorduction to management
Khánh Nhân
Profile
Profile
guestde99a37
An introduction to integrated marketing communications
An introduction to integrated marketing communications
Khánh Nhân
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
Marko Sykkö
The role of marketing
The role of marketing
Khánh Nhân
Cameron Digital Solutions
Cameron Digital Solutions
Rich McCombs
Saving and credit cooperatives a new conceptual approach
Saving and credit cooperatives a new conceptual approach
Dr Vijay Pithadia Director
Introduction+to+marketing
Introduction+to+marketing
Ambreen Zaineb
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
Contenu connexe
Tendances
The end of advertising as we know it
The end of advertising as we know it
innovActing
Brand benefits booklet
Brand benefits booklet
Pilygapa
integrated marketing communications
integrated marketing communications
umesh yadav
End of Advertising As We Know It
End of Advertising As We Know It
Dan St. Peter
Brightcove Aberdeen Whitepaper
Brightcove Aberdeen Whitepaper
M. Kıvanç Önder
Mission 2012
Mission 2012
sample_m2000
Branding labour intensive_services
Branding labour intensive_services
IDEE JSC
Unit ii service marketing 12 03-15
Unit ii service marketing 12 03-15
Umesh Hosamani
Asp session 1 copy
Asp session 1 copy
Jignesh Shingala
Studying the Link Between Volume of Media Coverage and Business Outcomes.
Studying the Link Between Volume of Media Coverage and Business Outcomes.
Udit Joshi
The most-valuable-retail-brands-brand z
The most-valuable-retail-brands-brand z
Em Kay
Wmu Article 7 10 09
Wmu Article 7 10 09
lancerichard
Creative Portfolio
Creative Portfolio
Kate Gilbert
Tendances
(13)
The end of advertising as we know it
The end of advertising as we know it
Brand benefits booklet
Brand benefits booklet
integrated marketing communications
integrated marketing communications
End of Advertising As We Know It
End of Advertising As We Know It
Brightcove Aberdeen Whitepaper
Brightcove Aberdeen Whitepaper
Mission 2012
Mission 2012
Branding labour intensive_services
Branding labour intensive_services
Unit ii service marketing 12 03-15
Unit ii service marketing 12 03-15
Asp session 1 copy
Asp session 1 copy
Studying the Link Between Volume of Media Coverage and Business Outcomes.
Studying the Link Between Volume of Media Coverage and Business Outcomes.
The most-valuable-retail-brands-brand z
The most-valuable-retail-brands-brand z
Wmu Article 7 10 09
Wmu Article 7 10 09
Creative Portfolio
Creative Portfolio
En vedette
Intorduction to management
Intorduction to management
Khánh Nhân
Profile
Profile
guestde99a37
An introduction to integrated marketing communications
An introduction to integrated marketing communications
Khánh Nhân
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
Marko Sykkö
The role of marketing
The role of marketing
Khánh Nhân
Cameron Digital Solutions
Cameron Digital Solutions
Rich McCombs
Saving and credit cooperatives a new conceptual approach
Saving and credit cooperatives a new conceptual approach
Dr Vijay Pithadia Director
En vedette
(7)
Intorduction to management
Intorduction to management
Profile
Profile
An introduction to integrated marketing communications
An introduction to integrated marketing communications
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
Sosiaalisen median hyödyntäminen pienyrityksen markkinoinnissa 2014
The role of marketing
The role of marketing
Cameron Digital Solutions
Cameron Digital Solutions
Saving and credit cooperatives a new conceptual approach
Saving and credit cooperatives a new conceptual approach
Similaire à Marketing management
Introduction+to+marketing
Introduction+to+marketing
Ambreen Zaineb
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...
Salehkhanovic
Imt 05
Imt 05
smumbahelp
Marketing Management
Marketing Management
Burgeen Asia
Ch 01 an overview of strategic mktg - webster - sp1 2012
Ch 01 an overview of strategic mktg - webster - sp1 2012
Jim Shankle
Question 1
Question 1
Seredup Maya
Tendensdagen 2010 kay plantes
Tendensdagen 2010 kay plantes
Sveriges Marknadsförbund
How digital technology is reshaping marketing organizations
How digital technology is reshaping marketing organizations
Tim Nagels
Lo1 workbook
Lo1 workbook
katiesteph5
Understanding the Impact of Marketing Environment
Understanding the Impact of Marketing Environment
Fred Freeman Okpala. BA, MBA,...
Advertising and strategy
Advertising and strategy
Nima Moazzen
How B2B companies talk past their customers
How B2B companies talk past their customers
Adfactors B2B
Successful strategies sales and marketing
Successful strategies sales and marketing
Stephen Bibby
Ch 1 marketing
Ch 1 marketing
Roshan Khunt
1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx
monicafrancis71118
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submission
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submission
ahimbisibwelamed
MBM_6109_CAT 1_Deliverable_Lamed.docx deliverable
MBM_6109_CAT 1_Deliverable_Lamed.docx deliverable
ahimbisibwelamed
Easy Marketing and Communications for Technology Startups
Easy Marketing and Communications for Technology Startups
Clay Braziller, B.Eng, MBA
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Rohit Varma
Similaire à Marketing management
(20)
Introduction+to+marketing
Introduction+to+marketing
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...
Imt 05
Imt 05
Marketing Management
Marketing Management
Ch 01 an overview of strategic mktg - webster - sp1 2012
Ch 01 an overview of strategic mktg - webster - sp1 2012
Question 1
Question 1
Tendensdagen 2010 kay plantes
Tendensdagen 2010 kay plantes
How digital technology is reshaping marketing organizations
How digital technology is reshaping marketing organizations
Lo1 workbook
Lo1 workbook
Understanding the Impact of Marketing Environment
Understanding the Impact of Marketing Environment
Advertising and strategy
Advertising and strategy
How B2B companies talk past their customers
How B2B companies talk past their customers
Successful strategies sales and marketing
Successful strategies sales and marketing
Ch 1 marketing
Ch 1 marketing
1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submission
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submission
MBM_6109_CAT 1_Deliverable_Lamed.docx deliverable
MBM_6109_CAT 1_Deliverable_Lamed.docx deliverable
Easy Marketing and Communications for Technology Startups
Easy Marketing and Communications for Technology Startups
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Plus de Khánh Nhân
Intorduction to Management
Intorduction to Management
Khánh Nhân
Wal Mart
Wal Mart
Khánh Nhân
The Manager's Role
The Manager's Role
Khánh Nhân
Plastic money
Plastic money
Khánh Nhân
Cheque (be) check (ae) - English for Banking & Finance
Cheque (be) check (ae) - English for Banking & Finance
Khánh Nhân
The field of accounting
The field of accounting
Khánh Nhân
Financial statements english for accounting
Financial statements english for accounting
Khánh Nhân
Plus de Khánh Nhân
(7)
Intorduction to Management
Intorduction to Management
Wal Mart
Wal Mart
The Manager's Role
The Manager's Role
Plastic money
Plastic money
Cheque (be) check (ae) - English for Banking & Finance
Cheque (be) check (ae) - English for Banking & Finance
The field of accounting
The field of accounting
Financial statements english for accounting
Financial statements english for accounting
Dernier
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
Celine George
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
RoyAbrique
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
Sayali Powar
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
eniolaolutunde
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
sanyamsingh5019
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
RKavithamani
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
iammrhaywood
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
Chameera Dedduwage
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
Maestría en Comunicación Digital Interactiva - UNR
microwave assisted reaction. General introduction
microwave assisted reaction. General introduction
Maksud Ahmed
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
SoniaTolstoy
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
Thiyagu K
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
NirmalaLoungPoorunde1
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
David Douglas School District
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
pboyjonauth
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
RKavithamani
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
Jayanti Pande
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
GeoBlogs
Dernier
(20)
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
microwave assisted reaction. General introduction
microwave assisted reaction. General introduction
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
Marketing management
1.
PowerPoint by
Milton M. Pressley Creative Assistance by D. Carter and S. Koger 1-1 Copyright © 2003 Prentice-Hall, Inc.
2.
Chapter 1 Defining Marketing
for the 21st Century by PowerPoint by Milton M. Pressley University of New Orleans 1-2 Copyright © 2003 Prentice-Hall, Inc.
3.
Kotler on Marketing The future
is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations. 1-3 Copyright © 2003 Prentice-Hall, Inc.
4.
Chapter Objectives In
this chapter we will address the following questions: What is the new economy like? What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace? How are companies and marketers responding to the new challenges? 1-4 Copyright © 2003 Prentice-Hall, Inc.
5.
The New Economy
Substantial increase in buying power A greater variety of goods and services A greater amount of information about practically anything A greater ease in interacting and placing and receiving orders An ability to compare notes on products and services 1-5 Copyright © 2003 Prentice-Hall, Inc.
6.
The New Economy
Websites can provide companies with powerful new information and sales channels. Companies can collect fuller and richer information about markets, customers, prospects and competitors. Companies can facilitate and speed up communications among employees. Companies can have 2-way communication with customers and prospects 1-6 Copyright © 2003 Prentice-Hall, Inc.
7.
The New Economy
Companies can send ads, coupons, samples, information to targeted customers. Companies can customize offerings and services to individual customers. The Internet can be used as a communication channel for purchasing, training, and recruiting. Companies can improve logistics and operations for cost savings while improving accuracy and service quality. 1-7 Copyright © 2003 Prentice-Hall, Inc.
8.
The three major
challenges faced by businesses today are globalization, advances in technology, and deregulation. Which of these affords the greatest opportunity for established businesses? Which affords the greatest opportunities for new businesses? Why? 1-8 Copyright © 2003 Prentice-Hall, Inc.
9.
Marketing Task Ten
rules of radical marketing The CEO must own the marketing function. Make sure the marketing department starts small and flat and stays small and flat. Get face to face with the people who matter most – the customers. Use market research cautiously. Hire only passionate missionaries. 1-9 Copyright © 2003 Prentice-Hall, Inc.
10.
Marketing Task
Love and respect your customers. Create a community of consumers. Rethink the marketing mix. Celebrate common sense. Be true to the brand. Three stages of marketing practice Entrepreneurial Marketing Formulated Marketing Intrepreneurial Marketing 1-10 Copyright © 2003 Prentice-Hall, Inc.
11.
The Scope of
Marketing Marketing: typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses. 1-11 Copyright © 2003 Prentice-Hall, Inc.
12.
1. Negative
A major part of the market dislikes the demand product and may even pay a price to Table 1.1 avoid it—vaccinations, dental work, vasectomies, and gallbladder operations, Demand for instance. Employers have a negative States and demand for ex-convicts and alcoholics as employees. The marketing task is to Marketing analyze why the market dislikes the Tasks product and whether a marketing program consisting of product redesign, lower prices, and more positive promotion can change beliefs and attitudes. 2. No demand Target consumers may be unaware of or uninterested in the product. Farmers may not be interested in a new farming method, and college students may not be interested in foreign-language courses. The marketing task is to find ways to connect the benefits of the product with people’s natural needs and interests. See text for complete table 1-12 Copyright © 2003 Prentice-Hall, Inc.
13.
Can you name
a category of products for which your negative feelings have softened? What precipitated this change? 1-13 Copyright © 2003 Prentice-Hall, Inc.
14.
The Scope of
Marketing Places Goods Properties Services Organizations Experiences Information Events Ideas Persons 1-14 Copyright © 2003 Prentice-Hall, Inc.
15.
The Decisions Marketers Make
Consumer Markets Business Markets Global Markets Nonprofit and Governmental Markets 1-15 Copyright © 2003 Prentice-Hall, Inc.
16.
Marketing Concepts
and Tools Defining Marketing Marketing Marketing management Core Marketing Concepts Target Markets and Segmentation 1-16 Copyright © 2003 Prentice-Hall, Inc.
17.
Figure 1-1: A
Simple Marketing System 1-17 Copyright © 2003 Prentice-Hall, Inc.
18.
Marketing Concepts
and Tools Marketplace, Marketspace, and Metamarket 1-18 Copyright © 2003 Prentice-Hall, Inc.
19.
Figure 1-2: Structure
of Flows in a Modern Exchange Economy 1-19 Copyright © 2003 Prentice-Hall, Inc.
20.
Marketing Concepts
and Tools Marketers and Prospects Needs, Wants, and Demands Product, Offering, and Brand Value and Satisfaction Customer value triad Value Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1-20 Copyright © 2003 Prentice-Hall, Inc.
21.
Marketing Concepts
and Tools Exchange and Transactions Exchange Transaction Barter Transfer Behavioral response 1-21 Copyright © 2003 Prentice-Hall, Inc.
22.
Figure 1-3: Two-Party
Exchange Map Showing Want Lists of Both Parties 1-22 Copyright © 2003 Prentice-Hall, Inc.
23.
Marketing Concepts
and Tools Relationships and Networks Relationship marketing Marketing network Marketing Channels Supply Chain Competition 1-23 Copyright © 2003 Prentice-Hall, Inc.
24.
Figure 1-4: U.S.
Steel Radar Screen 1-24 Copyright © 2003 Prentice-Hall, Inc.
25.
Marketing Concepts
and Tools Brand competition Industry competition Form competition Generic competition Marketing environment Task environment Broad environment Marketing Program Marketing program Marketing mix 1-25 Copyright © 2003 Prentice-Hall, Inc.
26.
Figure 1-5: The Four
P Components of the Marketing Mix 1-26 Copyright © 2003 Prentice-Hall, Inc.
27.
Figure 1-6: Marketing-Mix
Strategy 1-27 Copyright © 2003 Prentice-Hall, Inc.
28.
Company Orientations Toward the
Marketplace Production Concept Product concept Selling Concept Marketing Concept 1-28 Copyright © 2003 Prentice-Hall, Inc.
29.
Figure 1-7: Contrasts
Between the Sales Concept and the Marketing Concept 1-29 Copyright © 2003 Prentice-Hall, Inc.
30.
Company Orientations Toward the
Marketplace Target Market Customer Needs Stated needs Real needs Unstated needs Delight needs Secret needs 1-30 Copyright © 2003 Prentice-Hall, Inc.
31.
Company Orientations Toward the
Marketplace Integrated Marketing External marketing Internal marketing 1-31 Copyright © 2003 Prentice-Hall, Inc.
32.
Figure 1-8: Traditional
Organizational Chart versus Modern Customer-Oriented Company Organization Chart 1-32 Copyright © 2003 Prentice-Hall, Inc.
33.
Company Orientations Toward the
Marketplace Profitability Sales decline Slow growth Changing buying patterns Increasing competition Increasing marketing expenditures 1-33 Copyright © 2003 Prentice-Hall, Inc.
34.
Company Orientations Toward
the Marketplace Figure 1-10: The Customer Concept 1-34 Copyright © 2003 Prentice-Hall, Inc.
35.
Company Orientations Toward the
Marketplace Societal Marketing Concept Cause-related marketing 1-35 Copyright © 2003 Prentice-Hall, Inc.
36.
Can you identify
the trends that have made the marketing concept, the customer concept, and the societal marketing concept more attractive models for contemporary marketing managers? 1-36 Copyright © 2003 Prentice-Hall, Inc.
37.
How Business and Marketing
are Changing Customers Brand manufacturers Store-based retailers 1-37 Copyright © 2003 Prentice-Hall, Inc.
38.
How Business and
Marketing are Changing Company responses and adjustments Reengineering Partner-suppliers Outsourcing Market-centered E-commerce Global and local Benchmarking Decentralized Alliances 1-38 Copyright © 2003 Prentice-Hall, Inc.
39.
How Business and
Marketing are Changing Marketer Responses and Adjustments Customer relationship Integrated marketing marketing communications Customer lifetime value Channels as partners Customer share Every employee a Target marketing marketer Customization Model-based decision Customer database making 1-39 Copyright © 2003 Prentice-Hall, Inc.
Télécharger maintenant