From tenants to employees and the public at large, people see the Workplace Manager as a sort of executive liaison for everything pertaining not only to their buildings but also the business conducted inside them. Social media is the perfect platform to connect your facilities with not only your employees, but visitors and customers alike. Here's how to effectively reach them on social media in the most time-conscious way possible.

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How Workplace Managers Can
Stay Productive
Social Media

2. Here are a few tips we’ve learned that have helped
us get the most out of using social media at work
in the little time we have.
How can we be better and
get more done in less time
on social media?
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3. Dedicate A Time
To Respond To
Comments
Just as every business expert out there
recommends you only check email a
few times per day, the same thought can
be applied to social media. You want to
respond in a timely manner (24 hours
or less), however you certainly can’t sit
around waiting to respond.
A healthy schedule
could be to respond
once early in the day,
and again before you
leave your office.
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4. To prepare for the unfortunate event that your facility finds itself in a crisis
situation, it might be best to have one person on your team that you
trust pre-selected to directly reply to people's concerns.
It is absolutely imperative that you assign someone to respond
to your workforce beforehand for their safety and well being.
There is one exception to this rule
If there is a building emergency, or a
sudden event that affects the health or
safety of your office, you need to be
responding to people’s inquires ASAP.
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5. Schedule Posts A Few Days
Or Weeks In Advance
There are numerous free social publishing sites that allow you to write
posts ahead of time and schedule when you’d like them to go out.
Try signing up for a free tool like Hootsuite or Sprout Social.
If you’re not using a platform to schedule
your posts, you’re making it so much
more difficult for yourself!
Each platform is a little different. Try a few to see which offers the features you enjoy best.
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6. There is also an alternative route you can
take to schedule posts.
Both Facebook and Twitter allow users to
write posts for future publishing dates within their site.
For Facebook after you draft a post where you normally
would on your homepage under “status”, select the
drop-down arrow to the right and then select “schedule post”.
Twitter makes the process a bit more involved.
Go to ads.twitter.com and then click on Creatives --> Tweets.
You can then enter your tweet text, link or picture
and choose your delivery date.
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7. Involve
Your Team
We know, you’re busy. Enlist in the help of someone on your team
who can manage your social accounts for you. Preferably someone
who writes well and has great attention to detail.
It’s also important that they understand your
company’s culture, your tenants’ needs and
how and what you want to communicate.
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8. It is a good practice to have just one or two individuals writing social
posts. When too many people are involved the “voice” for your office
can lose direction and eventually confuse your audience.
When enlisting the help of your
facilities team, don’t allow too
many people to participate in
your social media efforts.
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9. Share Other
Users’ Content
If you’re running low on posts, look
at your workplace management
neighbors to find industry articles or
news your office would enjoy.
You know your followers better than
anyone else, and you can share with
them information they may have not
had exposure to.
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10. Share photos, engage in friendly
conversation and connect to your entire
workforce, wherever they may be.
Sharing is especially important for offices with large networks.
Communicating internal information socially throughout your
company creates a sense of community and coherence,
even if you’re on opposite sides of the country.
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11. Don’t Feel The Need To Be
On Every Network
For companies trying to reach young teens, newer platforms like Snapchat,
Vine and Instagram are essential, but not for workplace managers.
It’s best to allocate time to the sites that have proven themselves.
Facebook, LinkedIn and Twitter grew in popularity at a steady pace,
and it’s probably where most of your tenants spend time.
If you notice many of your office employees
spending time on another network, try it out for
a few weeks and see the response you get.
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12. There’s an exception for
every rule, and only you
know your office.
If you are running the social
for a university building, a
good bet would be to start
with Facebook and Twitter.
If you are the site manager for
an apartment building, definitely
start with those two as well.
However, if your facility serves
a corporate environment,
LinkedIn and Facebook will
probably be your standbys.
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13. Succeeding on social is defined differently for every organization,
and how you reach that success also varies on how your business
operates and how you want to approach your social presence.
It can be trial-and-error for a while, but
you’ll get the hang of it in no time!
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