The document discusses the importance of setting tangible marketing goals that are specific, time-bound, and measurable. It notes that tangible goals allow you to track progress, measure success, and feel satisfaction from achieving objectives. The document also provides tips for reevaluating or adjusting goals if they are not met or surpassed, such as celebrating wins, setting higher targets, or changing strategies that are not working. The overall message is that tangible goals are important for an effective marketing campaign.