Marketing Plan for the premium version of android app. google wallet

1. 1
MARKETING PLAN
for
Google wallet Plus

2. Google wallet Plus
“ A PREMIUM VERSION OF ’’
2

3. WHATIS GOOGLEWALLET?
3

4. 4
Google wallet Plus is a payment service
developed by Google, allows people to
send and receive money at no cost to
either sender or receiver.

5. AGENDA
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
5

6. EXECUTIVE SUMMARY
Relaunching the advanced version of Google
wallet with unique and highly in-demand
features
To expand Google wallet Plus market
worldwide
Plus To make people aware and build trust so
as to make Google wallet the best money
payment app worldwide
6

7. Google wallet Plus advanced features
 Send money to anyone in the available regions even
if they don’t have the Wallet app
 Request money from others and keep track when
they pay you back
 Cash out with a debit card or bank account and
access money you receive in minutes
 Automatically transfer money you receive to a debit
card or bank account
7

8. 8
SITUATIONANALYSIS

9. COMPANY OVERVIEW(1/3)
Initially released on May 26, 2011, developed
by Google & Master Card for the U.S. Market
only, is now available in numerous countries in
over thirty plus languages
The Google wallet app is available for free
from either Google Play or the App Store
 It is virtual wallet that stores payment cards
and makes it easy, fast , and secure to transact
money
9

10. COMPANY OVERVIEW(2/3)
COMPANY’S CORE COMPETENCIES
The two major competitors of Google wallet Plus
(Android Pay) are:
Apple( Apple Pay) & PayPal
10

11. About Apple Pay & PayPal
Apple Pay
• Payment can be done through
an iPhone, Apple Watch, iPad
or Mac
• Launched 2 years ago and
currently contributes to 11%
of Apple’s total revenue
• Service is compatible with
iPhone devices only
• Available in 26 nations
including India
• million users worldwide (2016)
PayPal
• Payment can be done using
PayPal App, bank account,
credit, debit card through
mobile phones
• Launched 18 years ago and
have a net revenue of
US$10.84 billion (2016)
• Service is compatible with
Android, iOS ,and windows
• Available worldwide
• 180 million users globally
(2016)
11

12. MARKET OVERVIEW
 It’s anticipated that there are more than 5 billion
individuals using a mobile phone payment app by the end of
2016. A recent report noted that 39 percent of all mobile
users in the U.S. had made a mobile payment in 2015. This
is up from 14 percent in 2014 and by my estimations will in
the 70 percent range by 2017
 Based on download figures on the Google Play store, the
total installed base is between 20m to 30m. Download
milestones recorded on the Internet Archive show that
it passed 40m in August 2016
12

13. TARGET CUSTOMERS
All the five billion mobile payment app users
worldwide
Making Luxury store retailers, Chain
convenience store, ticketing venues (
cinemas and sports events)
Users preferring online transactions and are
frequent users of Google apps
Store owners and merchants
13

14. 14
GOAL

15. G O A L
 To expand the market worldwide
To build the trust of the customers and prove
reliable to them
To beat its competitors like Apple pay and
PayPal in terms of sales and revenue
To assure high security and authenticity , and
to be bug free . 15

16. 16
STRATEGY

17. TARGET MARKET
1.CUSTOMERS: All the five billion mobile payment app
users worldwide. Luxury store retailers, Chain
convenience store, ticketing venues ( cinemas and
sports events) Users preferring online transactions
and are frequent users of Google apps. Store
owners and merchants
2.COLLABORATORS: Goole Play store, all the Google
apps featuring Google wallet Plus advertisements
17

18. TARGET MARKET
3.COMPETITORS : Google wallet Plus faces
competition from two widely used payment
apps; applepay and paypal. To establish
market in Indian subcontinents it needs to
beat paytm , mobikwik, airtelmoney and
other similar apps
18

19. VALUE PREPOSITIONS
1.CUSTOMER’S VALUE:
Google Wallet Plus is a peer-to-peer payments
service developed by Google that allows people to
send and receive money from a mobile device or
desktop computer at no cost to either sender or
receiver. The Google Wallet Plus app is available for
free from either Google Play or the App Store.
Consumers can request money and keep a track of it
when they pay back.
19

20. VALUE PREPOSITIONS
2. COLLABORATOR VALUE:
Google wallet Plus is linked to all the Google
Apps and stores. It not only makes Google
wallet app accessible but also promotes on
every platform possible
20

21. 21
TACTICS

22. 22
MARKETING MIX
PRODUCT
BRAND
DISTRIBUTION
PRICE
SERVICE

23. MARKETING MIX
 PRODUCT: Google wallet Plus offers unique
and highly in demand features. It is simply the
easiest, fastest, most secured and reliable way
to send and receive money
PRICE: Google wallet Plus is available
worldwide for free on Google Play Store
BRAND: Being a product of Google, Google
wallet Plus has a high brand value. It’s logo
forms a ‘w’ with chrome sync as in ‘Google’
23

24. MARKETING MIX
 DISTRIBUTION : Google wallet Plus can be
downloaded from Google Play Store or App Store.
Established connection with retailers and business
franchises will help increasing payment modes
through Google wallet app
 SERVICE : This app is beneficial as you can cash out
the digital money. It also operates through Gmail.
Comes with finger print authentication. Many such
features are not there in other mobile apps
24

25. MARKETING MIX
INCENTIVES : It will be provided in terms of
‘profit point’, the customers who make more
then ten payments a week through Google
wallet Plus will be rewarded profit-points. The
retailers adopting payment mode only
through Google wallet Plus will be provided
with discount coupons and vouchers.
25

26. MARKETING MIX
COMMUNICATION : The Google wallet Plus
website will be open for all kind of suggestions
and requests. The stake holders and
merchants can also drop email provided to
them in their private wallet account. Google
will check the progress and improvise with the
help of customer’s feedback
26

27. 27
implementation

28. implementation
Management
Team
Developers
Team
Logistics
Team
28

29. implementation
Marketing Team : Controls and manages
Marketing, Product , and Collaborations
Developers Team : Works on the app design
and programming
Logistics Team : Keep the record of downloads
and works to attain targeted value
It also deals with customers queries , needs
and requirements
29

30. RECAP
INTRODUCTION
EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
MARKETING STRATEGY
MARKETING MIX
IMPLEMENTATION
30

31. 31

32. 32
DISCLAIMER
CREATED BY KAJOL PANDEY, CCET, DURING A
MARKETING INTERNSHIPBY
PROF.SAMEER MATHUR ,IIMLUCKNOW.