2. CPM
The Competitive Profile Matrix (CPM) is a tool
that compares the firm and its rivals and
reveals their relative strengths and
weaknesses.
BY:MADDY.KALEEM
3. Understanding the CPM
In order to better understand the external
environment and the competition in a particular
industry, firms often use CPM. The matrix
identifies a firm’s key competitors and compares
them using industry’s critical success factors. The
analysis also reveals company’s relative strengths
and weaknesses against its competitors, so a
company would know, which areas it should
improve and, which areas to protect.
BY:MADDY.KALEEM
4. Cont…….
Competitive Profile Matrix and is a powerful
strategic analysis tool. CPM allows business
owners, stockholders and other interested parties
to see the strengths and weaknesses of all major
competitors in an industry on a single page. This
helps visualize and communicate the competitive
landscape.
BY:MADDY.KALEEM
