Our presentation about Mac.

2. Shops

3. History of MAC Cosmetics
M · A · C was created in Toronto, when the make-up artist and
photographer, Frank Toskan and the owner of the beauty salon,
Frank Angelo, have developed a make-up line. Frustrated because
of the lack of colors that would fit well with photography; their
aim was to create a makeup line for the studio that would satisfy
their professional needs. M · A · C was a minor in Canada - literally.
Both entrepreneurs prepared cosmetics in the kitchen and sold
them from the hairdressing salon. Their first clients: other make-
up artists, models, photographers ... then came stylists and
editors. With every color and every loan from the warehouse, the
popularity of whispering has increased. In March 1984, the duo
officially launched one table line at a department store in Toronto.
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4. The company took over the industry attack, offering a wide range of
products that managed to combine street knowledge with an elegant style
and panache. Behind the counter, the M · A · C approach was significantly
different. It was the first brand in the history of cosmetics, which invested
in the training and education of its employees, as well as in the customer's
experience at the points of sale. Instead of driving sales through traditional
advertising, advertising gifts on purchase and heavy samples, M · A · C was
based on the integrity of a carefully designed product line. Adding to the
photo was a bit of a scandal. This company, which first of all honored
individuality and expressed itself, leaned inexorably, evoking the genius of
drugs and theater in elegant M-A C stores and stores. In 1994, when AIDS
spread throughout the world, co-founders of M · A · C were looking for a
way to respond to the epidemic. Encouraged by the participation of
employees, they decided that HIV / AIDS will be the beneficiary of the
company's charity: the M A A C AIDS fund was born. So far, through various
fundraising initiatives, such as Viva Glam, "Kids Helping Kids Greeting
Cards" and with the help of well-known advocates of the entertainment
and fashion industries.
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5. Strong company relations with clients, close relations with professional make-up
artists, fashionable and indecent approach and an impressive range of award-
winning products have not gone unnoticed by the cosmetics industry. In 1995,
Estee Lauder bought the interest of M · A · C, effectively expanding the brand's
distribution worldwide. Free-standing stores and counters in the world's leading
stores have opened at a record pace. Thanks to the improved profile, M · A · C
teams started working behind the scenes in international fashion collections.
In 1998, Estée Lauder took over the remaining shares in the company, and John
Demsey becamethe CEO of M · A · C. Under his leadership, the relationship
between fashion, beauty and culture was strengthened, allowing M · A · C to stay
on the edge. Mr. Demsey was also at the forefront of the M & A participants at
prestigious film festivals around the world, and by supporting the AIDS fund, he
also encouraged sponsorship of pop concerts for such spokespersons as Viva Glam,
like Mary J. Blige and Missy Elliott. In addition, he played a significant role in
collaborating with famous personalities such as Linda Evangelista, Liza Minnelli,
Pamela Anderson, Catherine Deneuve and not only to support M A C Viva Glam
and Beauty Icon.
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6. Going further, M · A · C still meets the needs of its customers.
Continuous development of existing and new categories, each
resulting from the demand of professional make-up artists, the best
ambassadors M · A · C. An equally important factor as the global
development of the company is the company's constant
commitment to financing - awareness raising and awareness raising
programs. In addition to being involved in the AIDS fund, "heart and
soul" M · A · C, the company supports non-animal tests. M · A · C
Cosmetics is owned by The Estée Lauder Companies, one of the
world's leading manufacturers and sellers of high quality skincare,
makeup, perfumes and hair care products.
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7. Every cent of the selling price of VIVA GLAM is
donated to the M·A·C AIDS Fund.
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8. History of VIVA GLAM
In 1994 Frank Angelo and Frank Toskan created the
M • A • C AIDS Fund in Toronto. The fund’s revenues come
mainly from the sales of its Viva Glam products line and the
sales of greeting cards designed by children with AIDS. Mac
Cosmetics gives 100% of the earnings to the fund that helps
kids living with HIV around the world.
In 2002, Mac Cosmetics also began to offer “Good Spirits”
makeovers. They are free and they teach to men, woman
and transgender people how to make them look and feel
better. Professional Mac make up artists have found
techniques which can decrease the appearance of physical
problems that could be treated by medicine and traetment
for HIV/AIDS.
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9. FUNCTIONS AND PURPOSES
The AIDS fund for Mac
works hard to addressing
the link between poverty
and HIV/AIDS. At the
moment, the AIDS fund of
Mac has raised over $ 400
million exclusively through
the sale of Viva Glam lipstick
and lipglass.
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10. A Viva Glam lipstick or lipglass is equivalent to one of these
options:
• 8 hot meals;
• A visit with a dietician;
• 2 packages of long-life food;
• The press of 15 copies of the booklet “tips for eating well with
HIV/AIDS”;
• Food supplies for 2 weeks for two patients (about 4 food
bags);
• 5 snacks based on milk, fresh fruit, yogurt and bread;
• Purchase of 14 tests to monitor blood glucose levels;
• Fuel necessary for the delivery of 37 complete meals;
• 10 meals prescribed by the nutritionist.
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11. The first face of Mac's campaign was RuPaul,
the famous drag queen in the 90s, singer and TV
presenter. RuPaul said: «You can call me “her”,
you can call me “him”, I do not care! The
important thing is that you call me!»: This is, not
surprisingly, his most famous phrase. So being
the center of attention was important and it
was not difficult: RuPaul performed on the stage
of Sanremo, in '94!
RuPaul’s campaign for Viva Glam remains, today,
one of the most famous. It was also re-launched
twice, years later: first in 2000 and then again in
2013.
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As the name suggests (Viva Glam), it is not just a charitable initiative: it’s also the
history of pop-culture because of the faces that have been the protagonists of this
campaign! From drag queens to Christina Aguilera and Dita Von Teese, to Lady
Gaga, Rihanna, Ariana Grande and now ... Sia! Being part of this team means
leaving the "footprints" on the Beauty Walk of Fame.

12. Animal testing
Mac has been accussed for animal testing but
according to Mac’s spokesmen that’s not true!
Their respond was:
“MAC does not test on animals. We do not own
any animal testing facilities and we never ask
others to test on animals for us,”
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13. Security
M • A • C Cosmetics Online takes care of the
security of your transactions. When you place
an order in our online store, we encode the
information you enter using the Secure Socket
Layer (SSL) technology. It is currently the most
advanced technology for securing online
transactions. You can be sure that your order
will be placed securely. We use approved data
encryption software.
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14. Data
M • A • C Cosmetics says that “Your data (including
personal data) can be obtained from various sources.
We may collect this data if provided by customers at
one of our stands, stores or on our website. Also during
your visit to this website we collect certain information
in an automated manner using such technologies as
cookies, web server logs and web beacons. Your
personal data is provided to us in a variety of ways, for
example in the case of your participation in the offer or
promotion, or when making a purchase on our
website, on our stands or in shops.”
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15. The customers data can be used to:
• • Sending promotional materials or other correspondence,
• • Provision of services and / or sale of goods,
• • Execution of transactions made with a payment card,
• • Creating and managing an online account,
• • Answering questions,
• • Contacting and organizing your participation in special events, competitions,
lotteries, programs, surveys and other offers,
• • Running, evaluating and improving our business operations (including
developing new products and services, managing our correspondence, analyzing
our products, performing data analytics functions and accounting, auditing and
other internal functions),
• • Compliance with applicable legal requirements, relevant industry standards and
our policy.
• We may also use this data for other purposes, which we will notify you separately
at the time of collection.
•
• Personal data will be processed only for the purposes allowed by the law in a given
case. You will be notified by MAC COSMETICS of the purposes of processing
personal data.
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16. Thanks for your
attention