VSCLASSIC
MARKETING
DIGITAL
MARKETING
digitalMiLKeting

VSCLASSIC
MARKETING
DIGITAL
MARKETING
-­‐
10 DIFFERENCES -

UNIFORM, STRUCTURED, CLEAR
advertising campaigns,
service hotlines
DISSECTED, SPREAD, UNCLEAR
status updates, ad campaigns,blog articles,
community posts, comments, twitter message, etc.
CLASSIC
MARKETING
DIGITAL
MARKETING
TYPE OF MARKETING
1

UNIDIRECTIONAL (ONE TO MANY)
information spread by company (active)
consumers only listen (passive)
MULTIDIRECTIONAL (MANY TO MANY)
both company and consumers talk and listen
(both active)
CLASSIC
MARKETING
DIGITAL
MARKETING
DIRECTION OF COMMUNICATION
2

LONG-RANGING
ad campaigns are planned both over
and for a long period of time
SPONTANEOUS
ad campaigns not planned in detail but reactions
to comments and requests
CLASSIC
MARKETING
DIGITAL
MARKETING
SCHEDULING
3

WELL CONSIDERED & REVIEWED
communication only between company and
consumer (via email, phone or letter)
point of discussion is kept secret
FAST, PUBLIC
reactions to comments are immediate and public,
anyone can read and join a discussion
CLASSIC
MARKETING
DIGITAL
MARKETING
COMMUNICATION WITH CONSUMER
4

DURING WORKING HOURS
no direct support beyond regular (8/5)
working
PERMANENT (24/7)
constant readiness to react to (negative) comments
and consumer requests replies expected
within max. 24h.
CLASSIC
MARKETING
DIGITAL
MARKETING
AVAILABILITY
5

SPECIFIC
optimized for certain target audience and markets
GENERAL
available for anybody, anywhere
(optimized for the public)
CLASSIC
MARKETING
DIGITAL
MARKETING
SCOPE
6

ANALOG
similar successive campaigns,
assured legal position
ALTERNATING, INNOVATIVE
changing technical requirements,
innovative marketing concepts,
legal position unassured
CLASSIC
MARKETING
DIGITAL
MARKETING
WEALTH OF EXPERIENCE
7

CONSUMER PROTECTION
marketing activities supervised mainly by
consumer protection and competitors
USERS, PLATFORMS
marketing activities supervised by authority for
consumer protection, competitors, platform
operators & users
CLASSIC
MARKETING
DIGITAL
MARKETING
SUPERVISION
8

FORMAL, LEGALLY SAFE
strict, marketing languages,
ready-made full sentences
GENUINE
no ready-made sentences but personal response
and short answers
CLASSIC
MARKETING
DIGITAL
MARKETING
LANGUAGE
9

MARKETING DEPARTMENT
public relations department, external agencies,
sales department
NEW MEDIA MARKETING DEPT.
social media department, pr department,
every employee and user, management
CLASSIC
MARKETING
DIGITAL
MARKETING
PEOPLE INVOLVED
10

Source :
https://www.marketingtechblog.com/class-vs-social-media-marketing/