A step-by-step guide to registering your own Toutiao account.

1. Guide to Registering a
Toutiao Account

2. To log in to your Toutiao publisher
account, hover over 头条产品 (Toutiao
Product). Select 头条号 from the drop-
down menu and click on it.

3. On Chinese websites, the 注册
(Register) button is always
located on the left. Now click
on it.

4. Enter your phone number to
sign up with your phone.
You’ll receive an SMS with
verification code. Enter it
below and click the red
button.

5. If you want to register with
your email address, click on
邮件注册 .

6. Now fill in your phone
number and verification code
you will receive by SMS.

7. Time to select your account
type. Quite a few options
here…
Personal Media
State
Institutes
Enterprises Others
(educational
groups, NGOs,
etc.)

8. Account name (2-10 words)
should be related to your
business.
Fill in more details about your
account

9. Write a short introduction in
10-30 characters. No special
punctuation is allowed, so
you’ll have to keep emojis for
some other time 😥. Do not
include your website, telephone
number, QQ, WeChat account
or alike.

10. Now upload a profile picture!
It has to be less than 5M and
200x200px. A QR code is not
allowed.

11. You’ll see how your cropped
profile picture is going to look
like in the preview.

12. Here you can upload more
supportive documents, such
as brand authorization,
finance certifications, etc. It
is not mandatory and we
skipped this.

13. Enter your company name as
it is on your business license.

14. Upload a scanned copy of
your business license in
image format (PDF not
supported). Maximum file
size is 2M.

15. Upload a scanned version of
the confirmation letter.

16. Download a template by
clicking on 下载确认书模版.

17. Just like the verification for Weibo,
WeChat, and other major
platforms, Toutiao gives us a
Word document. Fill out your
company name, website, and a
Toutiao account name as you just
filled in. Then fill in a person
responsible for managing this
account and their ID. Add a
company seal, date, and your
signature.
Scan it to upload.

18. Enter your website URL. Not
mandatory.

19. Choose your location.

20. This notice says you will need
to log into Toutiao’s mobile
app to verify your ID after
registration.

21. Enter your email to receive
notifications. This can be
different from the email you
used to sign up for the account.

22. Check both of the 请同意
checkboxes to agree to the
terms and conditions and hit
submit!

23. Once again, the website prompts you
to verify your ID using the Toutiao
App. THIS STEP IS ESSENTIAL TO
COMPLETING THE REGISTRATION.

24. We now switch to the mobile
end to finish up the ID
verification. First you need to
download the Toutiao app
inside your app store.

25. Searching for “toutiao” or “jinri
toutiao” will result in nothing.

26. Enter 今日头条 in the search
bar and select the first one.

27. You can make sure you get
the correct version by
looking at the app developer
name. The correct app
should be released by Beijing
Bytedance Technology Cp.,
Ltd.

28. Open the app. Log in with the
phone you just registered
with. Enter the phone number
and a verification code will be
sent.

29. If your phone is not around,
click here to log in using a
password.

30. Log in with your phone and
password.

31. If you registered with your email
too, you can choose to log in here.

32. Once logged in click on
我的(Mine) to finish the
ID verification.

33. The little badge here shows
that we are registered as a
Toutiaohao user.

34. This is where you need to go
now.

35. After you take a photo of
both the front and back of
your ID card, a face
recognition will require you
to read 4 digits to prove
that you are an actual
person. You need to:
- Make sure the
environment is quiet;
- Show your head
completely;
- Read the numbers in
Mandarin Chinese;
- Take a video for 3-6
seconds.

36. You need to remember all four
digits. They won’t be shown
while you’re recording the
video. Tap on the red button
to start recording.

37. Finally, verification is done!
Toutiao will let you know
whether your application have
been successful within one
working day. Usually it takes
only 5 mins, especially when
you submit all the required
documents.

38. Back to your computer. Now
you’re ready to start the
Toutiaohao journey!

39. New feature is pushed
immediately after you log in.
All publishing features are
hidden in the publish button’s
dropdown menu.
You’re all set!