5. Your Best Audience Measurement Tools:
People Meter
Portable People Meter
RapidView
6. PeopleMeter
Offers accurate online audience data since 30 years in UK
PeopleMeters may be attached to TV sets to generate
audience data that can be reported overnight with help of
GPRS and telephone lines.
7. Portable People Meter (PPM)
This portable medium allows
audience measurement when
you are out of home.
PPMs can detect exclusive codes embedded within
audio part of transmission.
8. Tracks analogue and digital
broadcasts carried over air, by
internet, cable or satellite.
Nearly 50,000 PPMs are
used in different places
across the world.
9. RapidView
Best for cross media audience measurement.
Records time shift viewing,
Video-on-Demand programs
and EPG (Electronic Program
Guide) usage.
10. Captures essential, complex data of audience directly
from digitalized set top boxes via return path.
Widely used in UK, New Zealand, USA, Australia
and South Africa.