Swot analysis of Paytm

2. • Paytm means “Pay through Mobile”.
• It is India’s the largest, popular and fastest growing payment service
platform.
• It was launched in 2010 and adds to the industry of FinTech in India.
• It is owned by One97 Communications.
• Ant Financial Services Group, an Alibaba group affiliate, have 25%
stake in One97

3. • The application enables users to book air tickets and taxis, mobile
recharge, and payment of DTH, broadband and electricity bills among
others.
• Paytm have total of 122 million active user.
• Handle 7 million daily transactions worth about Rs 120 crore.
Source: Hindustan Times

4. PEST ANALYSIS

5. • Digital India : The initiative includes plans to connect 250,000 villages
with high-speed internet networks.
• Google has so far installed free Wi-Fi in more than 52 railway stations.
• Google station will provide free Wi-Fi in public places.
• Demonetization.
Political Environment:

6. • India is one of the fastest economically growing countries in the world.
• Per capita income has increased from $ 729 to $ 1581 in last 15 years.
• Affordable smart phones are available in market.
Economical Environment:
Source: www.worldbnk.org

7. • Increase in number of children going to school from 102 crore to 121 crores
• in last 10 years (2005 to 2015) .
• Age of 65% India’s of total population is below 35 yrs.
Social Environment:
Source: www.worldbank.org

8. Technological Environment:
• There are total 331.66 million internet users in India.
• 93.82% of total internet users use internet on mobile
• Internet penetration is 27% . It is expected to increase to 34.8%
Source: www.trai.gov.in
: www.internetsociety.org

9. Value Chain Analysis

10. • Long term contract with service provider like security and encryption
provider.
• Personal at the reginal office for overseeing the smooth operation.
• Transparency and monitoring through development of IT.
• IT infrastructure to handle traffic.
Inbound Logistics

11. • Accept money from respective bank of users.
• Verification of identity of user.
• Verification of transaction .
• Transfer money from one paytm user account to other through a secure
payment gateway

12. • Pan India presence.
• Quick assessment of changing market dynamics and consumer
preferences.
• Discounts and cashback.
Marketing and Sales

13. Services
• Email of transactions.
• Payment without internet.
• Large network of reginal office.
• 24*7 customer care service.

14. S
W
O
T
Strengths
Weaknesses
Opportunities
Threats

15. • Huge population in the target segment.
• Early mover advantage.
• Simple and credible process of payment.
• More number of merchant and user then any other competition.
• Universal compatibility of app and website in all platforms.

16. • Overload site and slow severs
• Increasing number of unsuccessful payments
• Huge extensions to the core business
• Offer a lot of functionality other then its chief purpose
• Unable to handle traffic when new offers are introduce

17. • Increasing awareness of app among people.
• Increasing usage of internet of daily needs.
• Exponential growth in online shopping in recent time.

18. • Highly capable competition.
• Connectivity problems in many areas.

19. • One97 has expertise in developing mobile application and websites. They
provide services to big players like Vodafone, Aircel, Coca-Cola etc .
• PayTM has got almost all Operators across all circles in India.
• Higher Mobile App Penetration - Being a bill payment player PayTM has an
advantage of having more app penetration vis-a-vis others.
Core Competency