Karan Patel

United Arab Emirates United Arab Emirates

Marketing Manager (Head of Marketing) - Middle East

Advertising / Marketing / PR

Among the top 3 technology brands that provide Business Listing /location/mapping services, 2GIS covers 8 countries & 270 cities and enables businesses to increase presence and visibility. Lead digital marketing (SEM/SEO) initiatives in line with plans for traditional avenues (ATL and BTL) with annual budget of AED 8 million, driving growth in sales and profits. Develop and adapt strategies for affiliate and email marketing, personalisation, and customer acquisition and retention, involving stakeholder management, competitive market research/analysis, and negotiation of strategic partnerships with third-party internet marketing firms and vendors.  Built digital alliances with the t...