Herein I've listed down the tips that I feel are important when it comes to creating and improving the user experience of your mobile/web application.

1. Tips to
Improve UX
SOLUTELABS
LEARN V/S UNLEARN

2. What is UX?
UX or User Experience is a
way of humanising,
understanding and
improving a user's
experience with a Web or
Mobile App
A BRIEF
INTRO

3. Why is UX
Important?
ENGAGEMENT
Businesses today are chasing
engagement over sales and
visibility
RETENTION
1 in 5 users never use an app after
using it twice - you don't want to
be that app
USABILITY
Only ~60% are able to find what
they're looking for in a website

4. People Ignore Design
that Ignores People
FRANK CHIMERO

5. Tip #1: Invest in Wireframes!
THINK OF IT AS
AN INVESTMENT
Our experience says that
overall time is reduced
DON'T OVERDO
DETAILS
Keep it Simple, focus on the
business idea and features
BE AGILE!
Iterate more, Iterate faster.
Get and incorporate
feedback as a loop

6. Know your
Customer
Define your Ideal
Customer Expereince
Do surveys of potential
users and early
adopters
Keep tabs on your
Competitors too!

7. Q1 Q2 Q3 Q4
75
50
25
0
Monitor
Analytics
Keep a close eye on session time,
Monthly Active Users (MAU),
Number of Installs and Uninstalls,
error rates and more to see
where you need to focus
attention and what places need
fixing!

8. Reduce 3rd
Party Plugin
Dependency
While they help in reducing TCO
(Total Cost of Ownership) through
re-usability - use only those that
are active and contributed by
many

9. Focus on your
OnBoarding Process
Test|Measure|Repeat
20 SECONDS
THE TIME PEOPLE TAKE
TO MAKE A DECISION
IF THEY WOULD EVER
USE THE APP AGAIN
21 PERCENT
THE PERCENTAGE OF
USERS WHO DUMP AN
APP AFTER THE FIRST
USE
PERSONALIZE
KEEP IT SIMPLE,
PERSONALIZED, SHORT
BUT ENGAGING COZ
IT'S MAKE OR BREAK

10. LEVERAGE
TECH
UX TIPS
IN-APP FEEDBACK
When you're growing, when you can't
talk to every user - ask for feedback!
SMART PUSH
NOTIFICATIONS
Create Engaging, Personalized
Notifications and A/B test for
maximum impact

11. Learn v/s Unlearn
KARAN SHAH
Founder and Director
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