Create and publish an optimized blog post to WordPress

THE ARTICLE WRITING DOCTOR
Y O U R C O N T E N T M A R K E T I N G P R E S C R I P T I O N
Create and Publish
an Optimized
Blog Post to WordPress

What Will Be Covered
 1. Taking a post you’ve written and uploading it on your
WordPress Blog page.
 2. Optimizing the post: anchor text; images; high-quality
sites; deep linking, and categories & keywords.
 3. Publishing your post or saving it as a Draft to publish
at another time.
 4. Sharing your content.

Step 1
Getting the Post on the Page

Step 1 – Opening a new blog page
 1. Go into your WordPress (WP) dashboard.
 2. In Posts, click on Add New.
 3. This will open a blank posting page.

Step 1 – Inputting content
 1. In the Title box, add your title. Be sure it’s keyword
optimized and is a complete sentence (thought). It must
also be relevant to your site’s focus.
 2. Input the body of your content. Be sure it’s relevant to
the title and fulfills the title’s promise.
 3. Tweak the content by using bold and italics, varied font
style, and color. Even highlighting text is good.
 4. Be sure to include subheadings and white space – it
makes for easier reading.
 5. If you have sources include them at the end of your
post.

Step 1 – Side Note
 You can write a post from scratch in the WP blog or
you can upload (copy & paste) content you already
have. I usually copy and paste.
 Use the ‘Visual’ formatting mode (see image on next
page).
 It’s always best, if you’re copying and pasting
content, to copy it from a program like Notepad. It
removes any troublesome Word Doc formatting.

Step 2 – Optimizing the Content
 It’s not enough to simply publish a post. It needs to be
optimized. Things that should be included:
 1. Use anchor text.
 2. Use images.
 3. Link to content from high-quality sites.
 4. Have a ‘read more’ section, linking to other posts on
your site – this is called ‘deep linking.’
 5. Add categories and keywords.
 * The following slides will cover these items, then it’s on to Step 3.

Using Anchor Text
 Anchor text is creating a hyperlink (a clickable link)
to a particular word or phrase within your content.
 I’ll use the word “story line” within the post I just
created. I would highlight the word and use the link
tool to hyperlink it to a post on ‘writing a story line.’
 The link could go to another post on my site or
another website.

Using Images
 Using images is a super-effective ‘hidden’ way to
optimize your post.
 You can input an image from your Media Library or
upload an image from your computer files into your
Library and use it from there.
 Be sure to optimize the image before inputting it into
your post. This means creating a Title, adding Alt
Text, and adding a Description. All should be
keyword effective.

More Info on Images
 If you notice in the prior slide (the image), the title is the
name I gave the image when I originally saved it as a JPG
in my computer. (Side note: you should also change the
title of your image file before uploading it to WP – make
it keyword effective.)
 I created an optimized title, “The Ghostwriter,” before
inputting it into the post.
 For the Alt Text I used: ghostwriting for businesses and
individuals.
 For the Description: A ghostwriter can help bring your
business to the next level. He can turn your dream of
writing a book into a reality.

Linking to High-Quality Sites
 To further optimize your post, you should link an
appropriate keyword phrase to a relevant post on another
site that has authority.
 It’s much better to use the post URL rather than the
website’s landing page URL. This has to do with
pingbacks and trackbacks.
 To learn more about pingbacks and trackbacks, you can read:
 Blogging – How to Use Trackbacks and Pingbacks
 http://www.karencioffiwritingandmarketing.com/2013/07/blogging-how-to-use-trackbacks-
and.html

‘Read More’ Deep Linking
 Deep linking is the strategy of bringing the reader
further into your website, to other pages/posts.
 It’s also a great strategy to keep the reader on your
site longer, which the search engines like.
 It’s done the same way you do anchor text. The links
will be to other relevant posts on your site or to a
sales/resource, about, or other page on your site.

Categories and Keywords
 WordPress has specific sections for entering
categories and keywords for each of your posts. This
information helps the search engines find,
categorize, and index your content.
 Be sure to use relevant keywords.
 For categories, it’s a good idea to choose only one or
two for your site. Search engines use the ‘categories’
you use to categorize your website, so try to keep
them focused.

Step 3
Publishing, Saving as a Draft, or Scheduling

Step 3 – Saving or Publishing
 Once your post is just right, Decide whether you
want to save the post as a Draft, Publish it
immediately, or Schedule it to publish at a later date.
 There’s an Edit button next to each option which
allows you to choose what you want. Test them out.
 This section will be on the top right side of your post.

Step 4 – Share Your Content
 It’s obvious that you want your
blog post to be visible to as
many people as possible. This
means you MUST share it!
 Search engines keep track of
how many people are sharing
your content – the more shares
you get the better your ranking.
 Share it to your online groups
and share it to your social
media networks.
 This is considered a social
media marketing strategy and
each share gives social proof
that your content is worth
reading.

Social Media Networks
Social media networks
include sites like:
 Google+
 LinkedIn
 Facebook
 Twitter
 StumbleUpon
 Digg
 Etc.

You Can Do It!
 This is the basics of posting and optimizing a blog
post in WordPress.
 I hope this presentation was easy to understand and
gave you the tools and information you need to
create your own optimized posts.

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Create and publish an optimized blog post to WordPress

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