1. EVENT
SOCIAL MEDIA
Karen Ellis
Event Social Media Strategist
MARKETING

2. WHAT IS EVENT SOCIAL
MEDIA?
 Get THE ULTIMATE EXPOSURE –
 Social media is an amazingly powerful tool to
promote your events before, during and after.
 Increase registration
 Increase buzz
 Reach a wide audience
 Enables invitees to connect with each other
 Adds to the fun, excitement, and
interactivity of attendees
 Allows for even those invitees who cannot
attend to be part of the event by observing
and interacting online
 Retweets, Mentions and Bloggers outside of
your event extend the reach of your event
exponentially.
 Ultimately increase attendance and profit, and
decrease overall costs

3. UTILIZE EVENT SOCIAL
MEDIA FOR ALL EVENTS
 REAL-WORLD promotions
EVENTS  Art Show
 Trade-Shows  Boat Show
 Expos  Weddings
 Fairs  Birthdays
 Conference  TweetUp
 Political
Gathering  VIRTUAL EVENTS
 Fundraisers  Webinar
 Sport Events  Teleclass
 Store Opening  Auctions
 Restaurant / Bar

4. WHY ADD SOCIAL MEDIA
TO YOUR EVENT?
 Social media is a cost-effective way to build
buzz, fill seats, and turn a one-off gathering into a
recurring event.
 The most progressive / cutting edge offering for
an event, rarely being offered and clients are
exceptionally pleased with the promotional
performance of event social media
 Using Social Media at events is one of the best
ways to market your business and make it even
bigger the next year.
 When done correctly, cross-promotion occurs for
the event AND the venue
 Essential for maintaining brand awareness…a
well-planned event can deliver amazing results.
 Cuts expenses in half and doubles outreach

5. EVENT SOCIAL MEDIA:
THE BIG PICTURE
 Event Social Media, Is quickly becoming
acknowledged
 As the Most Valuable Use of Social Media,
particularly Twitter
 As the Ultimate in Media Exposure, (use of
Event SM is like having a national TV crew at
every event)
 Essential for any company serious about doing
business online or any individual who seeks to
carve out their own online persona
 In order to stand out at trade shows and major
industry conferences brands and marketers
must go to greater lengths to be in the
SPOTLIGHT.
 ULTIMATE EXPOSURE WOULD INCLUDE USE OF
SOCIAL MEDIA
 PRE Event
 DURING Event
 POST Event

6. BEFORE THE EVENT
 SOCIAL MEDIA MARKETING STRATEGY
 Online event promotions, registrations
and payments
 Announcements, promotions, contests,
and resources
 OTHER SOCIAL MEDIA, BLOGS and
WEBSITE announcements and
promotions
 Blog promoters
 Niche PR and Marketing outlets

7. DURING THE EVENT
 CROSS-PLATFORM MARKETING
 LOCATION CHECK-INS with tabletop
displays
 TWITTER JOCKEYS
 REAL-TIME VIDEO INTERVIEWS AND
PHOTOS UPLOADS
 TWITTERWALLS
 SOCIAL MEDIA GAMES
 LIVE DRAWINGS

8. WHAT IS A TWITTERWALL
 The most successful social media
campaigns merge what’s happening
online with what’s happening offline.
 Twitterwalls or Tweetwalls are a public
screen with all the latest posts at twitter
concerning one special keyword or
hashtag. They are a new way to let people
show their feedback simultaneously to a
stage presentation.
 Simply, a projection of live tweets during a
conference or gathering.
 Setting up Twitterwalls throughout the
event space is an effective way to entice
attendees to get involved in the online
discussions stemming from the event.

9. AFTER THE EVENT
 POST VIDEOS AND PHOTOS TO WEBSITES,
AND SOCIAL MEDIA PLATFORMS and
TAG to SPONSORS, CLIENTS, VIPS
 MICRO AND MACRO BLOGS
 Real-World announcements to real-
world attendees and marketing / PR
outlets
 ANALYTIC REPORTS
 CASE STUDY

10. WHAT DOES A TWITTER
JOCKEY DO?
 Having a S3 Twitter Jockey is like having a
NATIONAL TV CREW COVERING YOUR EVENT–
 The Social Sweet Spot TJ will put event in the
SPOTLIGHT online
 Takes any event, small or large and exposes it to
a WORLDWIDE AUDIENCE enhancing overall
reputation and recognition and value
 S3 Event Twitter Jockeys deliver
 social media event management
 event interviews
 real-time photo and video shoots
 the right messages to your targeted consumer
base and beyond
 Packages are Social SPOTlight (L1), Social
BRIGHTlight (L2), and the advanced level Social
HOTlight (L3).

11. WHAT IS INCLUDED IN
TWITTER JOCKEY PACKAGES
 * Twitterwall set up and coordination with your event
 * HashTag set up and promotion
 * Real-time activity and event posts to your Twitter account.
 * Real-time activity and event posts to your Facebook account.
 * Real-time posts to Social Sweet Spot accounts of over 5000 followers
 including 3 Twitter accounts, 2 Facebook accounts, LinkedIn and Foursquare
* Guest interviews and comments tweeted out by TJ
* 10 @Mentions of your choice
* 15 Re-tweets
 * Real-time photos posted to Your Twitter and Facebook
 * Real-time photos posted to Social Sweet Spot Twitter and Facebook
 * Professionally edited videos to be lifted to your Facebook or YouTube account
 * Videos posted to Social Sweet Spot YouTube account
 * Video links posted to Your Facebook following day
 * Video links tweeted out within the following week
 * Analytic Twitter/Facebook/Google Report after evenT
 AND MORE

12. WHAT IS YOUR ROI?
 Increases traffic to websites and social media
platforms and blogs (The most successful SM events
generate thousands, if not hundreds of thousands of
pieces of digital content)
 Increases perceived value which can increase price
of admission because increases popularity (Dying
event - SchmoozaPalooza attendance nearly
quadrupled and revenue doubled)
 Builds credibility (Made OSRAM one of the most
talked about exhibitors at the premier lighting
industry trade event, the LightFair 2010 Show)
 Increases revenue and decreases traditional event
costs (Cisco shaved $100,000+ off its launch
expenses and set a new precedent for future
product launches. One of top five launches in
company history)
 Reaches a whole new audience (Social Media
helped turn a strong bet –The Hunger Games- into a
blockbuster--the film has earned more than $450+
million at the box office worldwide)

13. Contact SocialSweetSpot
for Free Event Consultation