MCA Social Media for Service-Based Companies
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This presentation to the Minnesota Coaches Association Board members provides an understanding of how social media can be used to promote and grow their service-based companies. The presentation includes thought-provoking questions and insight into Internet marketing tactics as well as strategies for success. Designed for both social media novices and for those who want to take their social media efforts to the next level, this presentation is packed with current statistics and practical, relevant tips that can be put to use immediately after the presentation.
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MCA Social Media for Service-Based Companies
- 1. Social Media One Key to Success Presented by Karen Emanuelson www.MakeYourOwnDoor.com www.MakeYourOwnDoor.com
- 2. My Story Karen Emanuelson • 20+ years of marketing experience • Own Reciprocate LLC, a Marketing Solutions Firm • Develop and Implement Traditional and Online Marketing Strategies • Provide Custom Social Media Training • Partner with Industry, Technical and Skilled Specialists • Web Developers SEO • Videographers Social Media Managers • Monthly newsletter with Internet marketing tips • Weekly Marketing Tip email • Small Business Advocate www.MakeYourOwnDoor.com
- 3. Website SEM Keywords Online PR SEO Internet and Mobile Marketing Review Social Sites Media Directory Email Listings Marketing Blogging www.MakeYourOwnDoor.com
- 4. Your Website www.MakeYourOwnDoor.com
- 5. The Importance of Search $917 billion market By 2013 Will reach $1.3 trillion Account for nearly 50% of total retail sales Source: Forrester Research www.MakeYourOwnDoor.com
- 6. Google Ranking www.MakeYourOwnDoor.com
- 7. Social Media Philosophy Reciprocate Share What You Know Think “How can I help you?” NOT “Do you want to buy my product?” www.MakeYourOwnDoor.com
- 8. User Attitude – in 5 words WIIFM? What’s In It For Me? You need to add value www.MakeYourOwnDoor.com
- 9. WIIFM www.MakeYourOwnDoor.com
- 10. What is your U S P ? Unique Selling Proposition Why should customers buy from you? www.MakeYourOwnDoor.com
- 12. 6 Key Questions 1. Who is my target audience? • B2B – Business to Business • B2C – Business to Consumer Do you know your PIE? • Purchaser • Influencer • End User www.MakeYourOwnDoor.com
- 13. 6 Key Questions 2. Where does my target audience hang out? • LinkedIn • Facebook • Twitter • YouTube www.MakeYourOwnDoor.com
- 14. 6 Key Questions 3. What’s acceptable in my industry? • Regulations • Public acceptance www.MakeYourOwnDoor.com
- 15. 6 Key Questions 4. What value do I plan to share? • Knowledge • Lifestyle tips • Tutorials • Tools to assist • Discounts www.MakeYourOwnDoor.com
- 16. 6 Key Questions 5. How often do I realistically plan to update? • Hourly • Daily • Every 2-3 days • Weekly • Monthly • I’m supposed to update? • Whenever I remember to www.MakeYourOwnDoor.com
- 17. New feature 10-2011 www.MakeYourOwnDoor.com
- 18. New feature 3-31-2011 www.MakeYourOwnDoor.com
- 19. 6 Key Questions 6. Why am I doing this? • List your goals • For your PIE • For each marketing campaign • For each social media network www.MakeYourOwnDoor.com
- 21. Social media is a means to an end, not an end itself www.MakeYourOwnDoor.com
- 22. How will you deliver your message? How will you deliver your message? www.MakeYourOwnDoor.com
- 23. 4 to compare • Professional, B2B • Casual, some B2C • Include professional headshot • Create a business page w/logo • Connect to known individuals • Add Friends; “Like” businesses • Update status – strictly business • More conversational • Participate in groups • Ask and answer questions • Casual, 140 characters, B2B and B2C • Casual, some B2C •Follow not-personally-known individuals • Subscribe to “channels” •Tweets are broadcasts • Comment & share videos • Can send Direct Messages • #2 search engine after Google • Good platform for sharing links & “listening” www.MakeYourOwnDoor.com
- 24. There is one “MUST” social media network for every coach www.MakeYourOwnDoor.com
- 26. Why LinkedIn? 100+ million members • All looking for networking www.MakeYourOwnDoor.com
- 27. Think Like A Marketer www.MakeYourOwnDoor.com
- 28. The Marketing Mindset Who can help me reach my target audience? Employers Spouses Kids Parents Friends Co-workers Neighbors Professional and networking organizations Doctors Insurance Agents Real Estate Agents Recruiters Funeral Home Directors Clergy Chiropractors Attorneys Support Groups Where is this group online? www.MakeYourOwnDoor.com
- 30. Branding = Recognition www.MakeYourOwnDoor.com
- 31. Branding = Recognition www.MakeYourOwnDoor.com
- 32. The Cost of Free www.MakeYourOwnDoor.com
- 33. Most social media networks are “free” • Time • Initial research • Setting up profiles • Ongoing updates • Effort • Creative, informational updates • Commitment • Ongoing, not one time www.MakeYourOwnDoor.com
- 34. Keep Current – Trends and Technologies www.MakeYourOwnDoor.com
- 35. QR Codes www.MakeYourOwnDoor.com
- 36. The Social Media Report Q3 2011 www.MakeYourOwnDoor.com
- 37. By 2013, more consumers will access Internet users 55+ are drivingweb growth of social the the from mobile devices than desktop or networking through mobile laptop computers www.MakeYourOwnDoor.com
- 38. Do you need a Social Media Specialist? • Resource to unlock value in content • Avoid the cost of reinventing the wheel • Know what NOT to do • Saves time and money • Internet Marketing Strategy • Determine best target market for each platform • Properly set up and optimize profiles • Mistakes can be tragic • YouTube /Google/Adwords integration Cannot be redone www.MakeYourOwnDoor.com
- 39. Do you need a Social Media Specialist? • Leverage the power of social media • Keep up to date on constant changes • Integrate social media into your comprehensive marketing plan www.MakeYourOwnDoor.com
- 40. What to expect when you call Red Flags • Instant quote before listening • Guarantees • Results • Google Ranking • Number of connections or followers especially if they are within a short period of time www.MakeYourOwnDoor.com
- 41. Key Takeaways • The Importance of • Proving value Search • Compared networks • The need for branding • Selecting the best • Why you need a USP network • Think like a Marketer • The cost of “free” • Social media attitudes • When to pay www.MakeYourOwnDoor.com
- 42. Karen Emanuelson www.ReciprocateLLC.com www.MakeYourOwnDoor.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/kareneman www.MakeYourOwnDoor.com