SCORE Minnesota social media update 10-11

Social Media

Where are
we now?

Presented by Karen Emanuelson
www.ReciprocateLLC.com www.ReciprocateLLC.com

District 508 Internet Marketing &
Social Media Consultant

• Assist district and chapters
– Provide social media guidance
– Train chapter champions
– Coordinate activities of district chapters
– Conduct social media efforts to fill in gaps

• Organized Social Media Boot Camp II

www.ReciprocateLLC.com

Owner of Reciprocate LLC

• Present Social Media seminars for chapters

• Provide free initial consultations with
SCORE clients and their mentors


Social Media Marketing

You are here


Purpose of Social Media Marketing
What’s in it for my SCORE Chapter?
• Increases visibility with local
entrepreneurs
• Promote local workshops and
counseling events
• Share local resources
• Generate interest
• Recognize clients and volunteers
• Success stories


Purpose of Social Media Marketing
WIIFM?
• Help clients understand what’s
available
• Help your chapter
• Increase awareness
• Membership
• Fundraising
• New clients


What you need to know

1. How you can help clients

2. How you can help your chapter and
SCORE Minnesota


How to help clients

1. Have a basic understanding of social media
• Can be used for B2B and B2C
• Online social etiquette
• No spam or hard selling
• Engage audience - conversations
• Pro: Most social media networks are no cost
• Con: Time and commitment to continually
update can become an issue
2. Share this understanding with clients


How to help clients

1. You don’t need to know it all
2. You should know where to send clients
who want help
• Local training
• SCORE Chapter Social Media Seminars
• only 2 in 5 clients have attended
• SCORE Internet Marketing Event Fall 2012?
• Online


What you need to know

1. How you can help clients

2. How you can help your chapter


SCORE Online
National Social Media
• Growing fans and followers
• Facebook: 10,000*
• LinkedIn: 4,357*
• Twitter: 8,523*
• Actively engage in online
conversations
• Share news & business tips
• Promote events & workshops

* As of Oct. 24, 2011


SCORE Connected Online
District 508 Social Media
• Growing fans and followers
• Facebook: 207
• LinkedIn: 565
• Twitter: 1,285
• Actively engage in online
conversations
• Share news & business tips
• Promote chapter and district
events and workshops

* As of Oct. 24, 2011


How to help your chapter
Why do we need you?

Many hands
make light work


SCORE Minnesota on Facebook

800 million active users

Use to
• Promote chapter events
• Share relevant facts, links
• Celebrate success stories

www.Facebook.com/scoreminnesota



Need a personal Facebook account

• “Like” the SCORE Minnesota page
• Encourage clients and potential
clients to “like” our page
• Post messages
• Share relevant links to articles,
events, photos, videos
• Celebrate client successes


SCORE Minnesota on Twitter

106 million users

Use to

www.Twitter.com/scoreminnesota


SCORE Minnesota on Twitter



Need a Twitter account

• “Follow” SCORE Minnesota
• Encourage clients and potential
clients to “follow” SCORE Minnesota
• Tweet about SCORE events
• RT ScoreMinnesota tweets
•Use hashtag “#smallbiz”


SCORE Minnesota on LinkedIn

120+ million members

Use to
• Answer questions from clients and potential clients

www.LinkedIn.com
search for “Minnesota Small Business – Powered by SCORE”



Need a personal LinkedIn profile
• Join Minnesota Small Business – Powered by SCORE
• Encourage clients and potential clients to join the group
• Post messages
• Share relevant links to articles, events, photos, videos
• Celebrate client successes
•Answer questions from clients and potential clients



120+ million members

Use to
• Ask and answer questions of fellow Minnesota SCORE
mentors

www.LinkedIn.com
search for “SCORE – Minnesota Volunteers”



Each chapter has a
subgroup for
private chapter
discussions.



Need a personal LinkedIn profile
• Join SCORE – Minnesota Volunteers group
• Join your chapter’s subgroup
• Encourage fellow mentors to join the group & subgroup
• Post messages
• Share links to articles, events, photos, videos
•Ask and answer questions from fellow mentors


SCORE Minnesota on YouTube

More video is uploaded to YouTube in 60 days than
the 3 major US networks created in 60 years

Use to
• Share tutorials
• Promotional videos are being created from Boot Camp II

www.youtube.com/user/scoreminnesota


SCORE Minnesota Blog

~1000 visitors a month

Use to
• Share small business ideas and tips
• Educate entrepreneurs

www.SCOREMinnesota.org


SCORE Minnesota Blog

No personal account needed
• Visit blog website
• Read blog postings
• Subscribe via email or RSS feed
• Comment on blog postings
• Share blog postings with clients & network
via email, Facebook, Twitter, LinkedIn
• Write a 300-500 word blog posting on a
topic of interest
• Share client success story ideas


How each chapter can help

• Add social media icons to
your Constant Contact
emails
• Encourage clients and
prospective clients to join
online networks


Social Media Marketing


SCORE Minnesota – The future

• All chapters active on social media

• All mentors actively participating

•Social media becomes second
nature, possibly replacing email


QR Codes


QR Codes

Google has already moved on
to
Near Field Communications


NFC and Social Networks

Tap NFC devices to instantly exchange information

Uses for NFC
• File sharing: photo, song, application, video, website link
• Electronic business cards
• Electronic money: Tap the devices and enter the amount of
the payment
• Mobile gaming: Tap to enter a multiplayer game
• Friend-to-friend: befriend each other, share a resume,
"check-in" at a location


SCORE Minnesota Social Media

www.Facebook.com/SCOREMinnesota

www.Twitter.com/SCOREMinnesota

Minnesota Small Business – Powered by SCORE

Minnesota SCORE Volunteers

www.SCOREMinnesota.org


Karen Emanuelson

kemanuelson@ReciprocateLLC.com

www.Facebook.com/ReciprocateLLC
www.LinkedIn.com/in/karenemanuelson
www.Twitter.com/kareneman


SCORE Minnesota social media update 10-11

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