Social media basics is the starting point for your social media marketing strategy. Social media tips, social media trends and social media tools are critical components for your business success.
This slide deck was originally designed for the Santa Cruz Small Business Development Center hosted by Cabrillo College in Santa Cruz, CA.
3. OUR AGENDA
Social Media Coach | Writer | Speaker
• Social Media Big Picture
• Boost Business
• Break - 10:30 a.m
• Q & A
• Evaluations
4. Personal
We are currently at 1k
customers per week, which is
831-588-3232 • karen@karenkefauver.com
KAREN KEFAUVER INTRO
• Social Media Coach - 10 yrs.
• Freelance Journalist - 20 yrs.
• Bicycle Columnist - 10 yrs.
6. • Less than 5% organic reach
• 62% of seniors aged 65+ use Facebook
• 72% are between age 50-64 use Facebook
• 94% use FB visits happen on mobile phone
831-588-3232 • karen@karenkefauver.com
FACEBOOK STATS
7. • YouTube reaches more 18 to 49-year-
olds than any broadcast or network
TV station
• 80% + of ages 45-64 year old watch
YouTube (U.S.)
• 50%+ of age 65+ Americans watch
videos on YouTube (U.S.)
831-588-3232 • karen@karenkefauver.com
YOU TUBE STATS
8. • 1.0 billion monthly active users
• Owned by Facebook since 2012
• Ages 18-24 most popular
831-588-3232 • karen@karenkefauver.com
INSTAGRAM STATS
9.
10.
11.
12. LinkedIn
• 80% of B2B leads come
from LinkedIn
vs. 13% on Twitter & 7%
on Facebook
• How-to & list
posts perform the best
• Pro headshots get 14x
more views
831-588-3232 • karen@karenkefauver.com
LINKEDIN STATS
13. • You must post a lot! 10x a day
• Most used by age 18-29
• User growth is predicted at less
than 1%, in the US, FB 3%, Insta
5%
831-588-3232 • karen@karenkefauver.com
TWITTER STATS
16. 1. Optimize personal FB Page
2. Create a Facebook Group
3. Use Facebook Messenger
4. Use Video and Stories
5. Rock Your Content!
6. Advertise
831-588-3232 • karen@karenkefauver.com
6 STEPS FOR FACEBOOK SUCCESS
25. 831-588-3232 • karen@karenkefauver.com
FACEBOOK MESSENGER
• Chatbots: Many Chat,
Chat Fuel - good
customer service tool
• Go to FB Page Messenger
settings to write auto-
responder when
someone messages
your page
31. 831-588-3232 • karen@karenkefauver.com
WHAT’S A FACEBOOK STORY?
• Prime Real Estate for biz:
Stories are displayed at the
top of the page on
Facebook app
• Stories 20 secs., vanish in 24
hours (can archive)
• Fun filters, stickers
37. 1. Live video
2. Weekly challenge
3. Fill in the photo caption
4. Show day in the life
5. Host a Q & A video
6. Take a poll
7. Repost content from fans
831-588-3232 • karen@karenkefauver.com
14 CONTENT IDEAS 1-7
38. 8. Optimize personal FB Page
9. Create a Facebook Group
10. Use Facebook Messenger
11. Use Video and Stories
12. Make it personal!
13. Advertise
831-588-3232 • karen@karenkefauver.com
14 CONTENT IDEAS 8-14
40. You Can Sell on Facebook
• Nearly 25% of business
owners are selling
through Facebook
• 40% are using social
media as a whole to
generate sales
831-588-3232 • karen@karenkefauver.com
SOCIAL MEDIA STATS
41. 831-588-3232 • karen@karenkefauver.com
SOCIAL MATTERS FOR SALES
• 71% of consumers
who've had a good
social media service
experience with a
brand are likely to
recommend it to
others.
• About 55% of
consumers have made
purchases via social
media channels
44. • 80% of users follow at least one business
• 75% of users take action
• Instagram has 2.2% interaction rate (FB .22%)
• 1 out of 3 of the most viewed Stories are from
businesses
Why Use
Instagram?
48. 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
Not Just for
Celebrities!
Instagram
Sensation
Baddiewinkle -
82 yrs. old!
49. 831-588-3232 •
What is a
Hashtag?
• #Hashtags are a word or
group of words after the # sign
• Used to categorize content to
find more easily in search
• Used in personal and business
accounts - you’ll see them in
posts, bios, comments, stickers
and more
50. 831-588-3232 •
Hashtags:
Tool Used to Sort
Instagram Posts
• A post with at least one
Instagram hashtag
averages 12.6% more
engagement
• Can use up to 30 hashtags
51.
52. 831-588-3232 •
Types of
Hashtags
• Post a hashtag on photo,
video, story
• Brand a hashtag
• Follow a hashtag
• All Hashtag - generate
hashtags
54. 831-588-3232 •
Instagram Stories
• Feature in app to capture, post
video/photos visible only 24
hrs.
• Overlaid with text, stickers,
emoticons, filters
• Can be archived and put in
Highlight section, round
stories above bio
58. 831-588-3232 •
Where are
Stories Shown?
• On your Insta profile page
• On the Insta feed
• You can post photos, videos up
with filters, stickers, text
overlaid.
59. 831-588-3232 •
Influencers
• Instagram users with
established credibility and
audience
• Increase brand trust
authenticity
• Don’t have to be celebrities
(“micro influencers)
60. • Define your goals, target audience
• Decide on your design template
• Plan content and post frequency
• Research other business/competitors
Instagram Step #1
Develop a Strategy
65. • Download Instagram app, create personal
accoun
• Write Bio
• Practice posting and using hashtags
• Monitor likes, comments, tags
Instagram Step #2
Set up Profile
66.
67.
68. Step #3
Create Instagram Business
Account
• Contact info & link in bio
• Metrics to guide your posts
• Integrates with your Facebook
Biz Page: crosspost, feature on
page, ads
69.
70. 831-588-3232 •
Step #4 Monitor metrics;
called “Insights”
• Click-through rate to website
• Demographics: age range,
gender, city/country
• Best time/days to post
• People who discovered your
post via a hashtag search
73. • Instagram post - 60 seconds,
but you can upload and trim
videos that are longer than
that.
• Instagram Stories: 15 seconds
• Instagram livestream videos -
up to 60 minutes long.
• IGTV 15 seconds - 10 minutes
Insta Videos
74. INSTA AD IN FEED
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
94. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
TIPS FOR SOCIAL MEDIA SUCCESS
• Use Video
• Post Quality Content
• Schedule/Be Consistent!
• Use Stories
• Cross Promote
• ENGAGE!
95. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
YOU’RE A SOCIAL MEDIA STAR!
96. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
MY SERVICES
• Social Media Coaching,
private, one-one, small groups
• Need a social media speaker? Let’s talk!
• Writing! Bios, web content, press releases
97. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
LET’S TALK!
Schedule Your FREE
20-min. Phone Consultation!
Call or Text
831-588-3232
Email:
karen@KarenKefauver.com