Social Media can Help Realtors - How to Gain a Marketing Advantage You'll learn: • Overview of top social media networks and their key features, social media trends (as of June 2012) • Examples of how Realtors are using these networks successfully • Time saving tips for using social media

1. Social Media
Twitter, Google+ and Pinterest
for Santa Cruz Realtors Association
with Karen Kefauver
www.karenkefauver.com

2. Contact Karen
• I offer social media training one-on-one
and and staff training.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business

3. Agenda
• Social Media Checklist
• Social Media Trends
• Social Media Overview
• Twitter, Google+, Pinterest
• Questions and Answers

4. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/

5. Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Make your website a social media hub

6. Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom

7. Social Media Hub
• Transform Your Website Into a Social Media Hub
• Turn a static website into an interesting social media–enabled
destination
• Improve communication
• Build brand loyalty
• Create a better, more responsive, more profitable company

8. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• LinkedIn
• You Tube
• Twitter
• Google+
• Pinterest

9. Facebook Stats
• Facebook: 900 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

10. FB Timeline
• Face

11. FB Timeline
• Facebook: 850 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

12. FB Timeline

13. FB Timeline

14. LinkedIn Stats
• LinkedIn 160+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
• There were nearly two billion people searches on LinkedIn in 2010.

15. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

16. Twitter Stats
• Twitter - 200 million active users; 500 million registered
• Twitter is an online social networking service and microblogging
service that enables its users to send and read text-based posts of up
to 140 characters, known as "tweets"
• Record $800 venture capital investment in 2011
• Apple integrated Twitter into iOS 5 last Fall

17. Bookshop SC

18. Bookshop SC

19. Bookshop SC
•

20. Google+ Stats
• Google+ 170+ million users
• Prediction: 400 million users by end of 2012
• Does it have staying power?

21. Google+
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

22. Google+
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

23. Pinterest
• Launched in 2010, Pinterest is a fast-growing
social networking site that operates like an
online bulletin board.
• Users are able to "pin" their favorite pictures
and organize them in theme-based collections
called "boards."
• Users can also like, comment on and re-pin
other people’s images to their boards.

24. Pinterest Page for Biz

25. Pinterest Page for Biz

26. Social Media Hub
• Transform Your Website Into a Social Media Hub
• Turn a static website into an interesting social media–enabled
destination
• Improve communication
• Build brand loyalty
• Create a better, more responsive, more profitable company

27. Lennar Email

28. Lennar Website

29. Lennar Facebook

30. Lennar LinkedIn

31. Lennar Google+
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

32. Lennar You Tube
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

33. Lennar Pinterest
• LinkedIn 160+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
• There were nearly two billion people searches on LinkedIn in 2010.

34. Social Media Checklist
1. Make it Relevant. Your posts and tweets are only valuable if what you
have to say is relevant to your audience.
2. Build your Community. Post testimonials, webinars, and
presentations on YouTube that demonstrate your expertise, then share
the link on all your social networking sites.
3. Create a Plan and Stick to It. Make the most of your social media
marketing by creating a weekly plan and then sticking to it.
4. Keep it Fresh! Keep profiles up to date, add new content.
Source: California Association of Realtors, Courtesy of Pete Cullen

35. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

36. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+
• http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube:

37. Favorite Social Sites
• Hubspot: View webinars: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

38. Contact Karen
• I offer social media training and private
consultations.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business
• Social Media Blog:
www.socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver