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Social Media for Writers - 3-Step Plan

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Karen Kefauver
Karen Kefauver

Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.

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Social Media For Writers How to Promote Your Published Work With Karen Kefauver www.karenkefauver.com
Agenda • Welcome! • Social Media Overview • Promoting Your Work is a 3-Step Strategy: Before, During, After publication, book event, etc. • Questions and Answers from Audience
A word about my background... A word about my background... • Introduct Karen Kefauver •Social Media Consultant • Sports/Travel Writer • 4:15-4:30 Questions and Answers, Evaluations Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com •www.karenkefauver.com
Contact Karen • I offer social media coaching one-on-one in person or via Skype • I present keynote talks, train corporate staff, set up/makeover your networks • Facebook: www.facebook.com/karen.kefauver.business • karen@karenkefauver.com • http://www.slideshare.net/KarenKefauver
Why bother? • Include photos in almost every Facebook post! • Twitter is a link economy - nearly all Tweets have links! • CROP Pictures! • Shoot Videos 1-2 minutes
Who’s on Social Media?
How Often
Which networks?
Your Biz Marketing • Website • Mobile Website • Newsletter (weekly, monthly, quarterly) • Blog (daily, weekly) • Email marketing • Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest, You Tube • Traditional Media - Newspaper, Radio, TV
Your Biz Marketing
Mobile Phone Sites
Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom
Social Media Overview • Biggest Players: • Facebook (owns Instragram) • Twitter • LinkedIn • YouTube (owned by Google) • Google+ (owned by Google) • Pinterest • All point to your website, integrated with Blog, Newsletter, Email, plus Advertising, Print, TV, Radio.
VIDEO!
Social Media for Teens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear. • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
Facebook • WAYS TO BE ON FACEBOOK: 1.35 billion global users • 1. Personal Facebook Profile (Timeline) • 2. Business Facebook (Page) • 3. Facebook Group • NOTE: Review your PERSONAL Facebook page privacy settings and make sure you’re ok with potential clients, editors, etc. might see when (not if) they land on that page.
Facebook Personal
Facebook Business Page
Facebook Group
What to Post
Don George • Let’s look at famous travel writer Don George’s online presence; he has 3 social networks and does them well. • 1. Website • 2. Facebook personal page • 3. Twitter • 4. LinkedIn personal profile
1. Don George Website
2. Don George Facebook
3. Don George Twitter
4. Don George LinkedIn
Dick Jordan Profile Examples • Bay Area Travel Writers' member Dick Jordan has done an excellent job of using photos in his social media profiles. • All your profile photos (headshots) and background photos should reflect your brand and also your website colors. Be consistent on using the same headshot/logo images, tho not necessarily identical images for background photos. • Note: NEW! LinkedIn personal profiles now offer a background photo. Use canva.com to make photos fit the dimensions provided.
Dick Jordan LinkedIn
Dick Jordan LinkedIn
Dick Jordan Twitter
Don George Facebook A sampling of Don George Facebook posts that demonstrate engagement (Likes, Comments, Shares) with audience. NOTE: These posts are longer than typically recommended.
Example Post Facebook
Don George Facebook
Don George Facebook
Writers: Plan a 3-Part Promotion Strategy F BEFORE your book/article/reading, DURING the publication/event and AFTER it happens!
Social Media Tip #1 BEFORE publication F Plan AHEAD - LIST ALL YOUR SOURCES
Social Media Tip #2 BEFORE publication F Shoot Video Average Vine user between 13 and 25 years old — otherwise known as Millennials.
Social Media Tip #3 BEFORE publication F Tell your audience what you are doing - Who, What, When, Where, Why
Social Media Tip #4 Upon Publication SHARE your content across YOUR platforms.
Social Media Tip #5 Upon Publication F SHARE your content on SOURCES’ platforms
Social Media Tip #6 Upon Publication Vary Your Style of Posts
Social Media Tip #7 AFTER publication F Consider Advertising
Social Media Tip #8 AFTER publication F Ask for HELP! Spread the word…
Social Media Tip #9 AFTER publication F Why Now? Goal? Anniversary, Event, New Trip
Social Media Tip #10 AFTER publication F SCHEDULE your posts ahead of time
Tips for Best Posts
Tips for Best Posts
Tips for Best Posts
Facebook Tips • Ask interesting and entertaining questions - ones that can be answered in a word or two - this can really increase fan engagement. WE love to talk about ourselves!
Facebook Tips •Look at your colleagues and competitors social media pages!
Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks
Measure! •Measure your social marketing efforts •Use Facebook Insights •Use Google analytics
Favorite Social Sites • Tools to TRY: hootsuite.com for social management and canva.com for easy design of social media photos • Smartbrief: https://www.smartbrief.com • Social Media Examiner: Guide to the social media jungle, http://www.socialmediaexaminer.com • Techcrunch: http://techcrunch.com • http://bits.blogs.nytimes.com
Contact Karen • Facebook: www.facebook.com/ karen.kefauver.business • karen@karenkefauver.com • http://www.slideshare.net/KarenKefauver

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Social Media for Writers - 3-Step Plan

  • 1. Social Media For Writers How to Promote Your Published Work With Karen Kefauver www.karenkefauver.com
  • 2. Agenda • Welcome! • Social Media Overview • Promoting Your Work is a 3-Step Strategy: Before, During, After publication, book event, etc. • Questions and Answers from Audience
  • 3. A word about my background... A word about my background... • Introduct Karen Kefauver •Social Media Consultant • Sports/Travel Writer • 4:15-4:30 Questions and Answers, Evaluations Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com •www.karenkefauver.com
  • 4. Contact Karen • I offer social media coaching one-on-one in person or via Skype • I present keynote talks, train corporate staff, set up/makeover your networks • Facebook: www.facebook.com/karen.kefauver.business • karen@karenkefauver.com • http://www.slideshare.net/KarenKefauver
  • 5. Why bother? • Include photos in almost every Facebook post! • Twitter is a link economy - nearly all Tweets have links! • CROP Pictures! • Shoot Videos 1-2 minutes
  • 9. Your Biz Marketing • Website • Mobile Website • Newsletter (weekly, monthly, quarterly) • Blog (daily, weekly) • Email marketing • Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest, You Tube • Traditional Media - Newspaper, Radio, TV
  • 12. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom
  • 13. Social Media Overview • Biggest Players: • Facebook (owns Instragram) • Twitter • LinkedIn • YouTube (owned by Google) • Google+ (owned by Google) • Pinterest • All point to your website, integrated with Blog, Newsletter, Email, plus Advertising, Print, TV, Radio.
  • 15. Social Media for Teens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear. • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
  • 16. Facebook • WAYS TO BE ON FACEBOOK: 1.35 billion global users • 1. Personal Facebook Profile (Timeline) • 2. Business Facebook (Page) • 3. Facebook Group • NOTE: Review your PERSONAL Facebook page privacy settings and make sure you’re ok with potential clients, editors, etc. might see when (not if) they land on that page.
  • 21. Don George • Let’s look at famous travel writer Don George’s online presence; he has 3 social networks and does them well. • 1. Website • 2. Facebook personal page • 3. Twitter • 4. LinkedIn personal profile
  • 22. 1. Don George Website
  • 23. 2. Don George Facebook
  • 24. 3. Don George Twitter
  • 25. 4. Don George LinkedIn
  • 26. Dick Jordan Profile Examples • Bay Area Travel Writers' member Dick Jordan has done an excellent job of using photos in his social media profiles. • All your profile photos (headshots) and background photos should reflect your brand and also your website colors. Be consistent on using the same headshot/logo images, tho not necessarily identical images for background photos. • Note: NEW! LinkedIn personal profiles now offer a background photo. Use canva.com to make photos fit the dimensions provided.
  • 30. Don George Facebook A sampling of Don George Facebook posts that demonstrate engagement (Likes, Comments, Shares) with audience. NOTE: These posts are longer than typically recommended.
  • 34. Writers: Plan a 3-Part Promotion Strategy F BEFORE your book/article/reading, DURING the publication/event and AFTER it happens!
  • 35. Social Media Tip #1 BEFORE publication F Plan AHEAD - LIST ALL YOUR SOURCES
  • 36. Social Media Tip #2 BEFORE publication F Shoot Video Average Vine user between 13 and 25 years old — otherwise known as Millennials.
  • 37. Social Media Tip #3 BEFORE publication F Tell your audience what you are doing - Who, What, When, Where, Why
  • 38. Social Media Tip #4 Upon Publication SHARE your content across YOUR platforms.
  • 39. Social Media Tip #5 Upon Publication F SHARE your content on SOURCES’ platforms
  • 40. Social Media Tip #6 Upon Publication Vary Your Style of Posts
  • 41. Social Media Tip #7 AFTER publication F Consider Advertising
  • 42. Social Media Tip #8 AFTER publication F Ask for HELP! Spread the word…
  • 43. Social Media Tip #9 AFTER publication F Why Now? Goal? Anniversary, Event, New Trip
  • 44. Social Media Tip #10 AFTER publication F SCHEDULE your posts ahead of time
  • 45. Tips for Best Posts
  • 46. Tips for Best Posts
  • 47. Tips for Best Posts
  • 48. Facebook Tips • Ask interesting and entertaining questions - ones that can be answered in a word or two - this can really increase fan engagement. WE love to talk about ourselves!
  • 49. Facebook Tips •Look at your colleagues and competitors social media pages!
  • 50. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks
  • 51. Measure! •Measure your social marketing efforts •Use Facebook Insights •Use Google analytics
  • 52. Favorite Social Sites • Tools to TRY: hootsuite.com for social management and canva.com for easy design of social media photos • Smartbrief: https://www.smartbrief.com • Social Media Examiner: Guide to the social media jungle, http://www.socialmediaexaminer.com • Techcrunch: http://techcrunch.com • http://bits.blogs.nytimes.com
  • 53. Contact Karen • Facebook: www.facebook.com/ karen.kefauver.business • karen@karenkefauver.com • http://www.slideshare.net/KarenKefauver