1. Stratford Managers
555 Legget Drive, Tower B, Suite 532
Kanata, ON K2K 2X3
Canada
Karen McNaughton
VP Marketing Operations & Demand Generation
+1 (613) 266-4597
karen.mcnaughton@stratfordmanagers.com
MARKETING OPERATIONS & DEMAND GENERATION
• SaaS tools & technology assessment
• Monitoring, measuring, and analyzing the
• effectiveness of marketing initiatives
• Guidance on marketing and sales activities,
• effectiveness, and business impact
• Vendor selection- marketing
automation & CRM tools
• Resource alignment, process
development and team
• development for modern marketing operations
• Digital marketing strategy & analysis
• Email marketing campaigns audit
• Marketing funnel analysis (MCL > SAL)
• Marketing > Sales flow/synergies analysis
• Design/implementation of automated campaigns
MARKETING OPERATIONS
& EFFECTIVENESS
DEMAND GENERATION
& SALES ENABLEMENT
SERVICES
KICKSTART
YOUR
MARKETING

2. Stratford Managers
555 Legget Drive, Tower B, Suite 532
Kanata, ON K2K 2X3
Canada
Karen McNaughton
VP Marketing Operations & Demand Generation
+1 (613) 266-4597
karen.mcnaughton@stratfordmanagers.com
MARKETING OPERATIONS & DEMAND GENERATION
WHO IS STRATFORD MANAGERS?
Stratford Managers is a management consulting and services firm that helps innovative organizations achieve their full potential.
KAREN McNAUGHTON
VP Marketing Operations & Demand Generation
Karen is a seasoned expert in technology marketing,
with over 15 years of helping organizations
develop and deploy revenue-generating marketing
programs that truly impact sales and help to
differentiate companies from their competition.
• Marketing Operations/Effectiveness
• Demand Generation/Sales Enablement
• Your Marketing Team “Glue”: Reflective,
analytical, strong and strategic
VIRTUAL DIRECTOR/VP
MARKETING OPERATIONS
Typically a 3-12 month commitment
on a 1-3 day/week basis.
PROJECT-BASED
Based on scope and timeframe.
Works well with marketing automation/
CRM technology deployments.
ADVISORY SERVICES
Ideal for short-term or one-off
engagements.
ENGAGEMENT MODELS