A short talk for the GLAMVR event held at the HIVE, Curtin University. The workshop, which bought together researchers, students and industry folk from the GLAM sector, was organised by Prof. Erik Champion and was funded by a small grant from the School of Media, Communication and Creative Arts (MCCA) at Curtin University. For more on the event, see https://erikchampion.wordpress.com/2016/08/31/glamvr16/