Linkages is a global trade, public and government affairs firm with over 25 years of experience working with major brands. It specializes in the fast-moving consumer goods and retail sectors. Linkages helps clients develop strategies, provides additional expertise and resources, and delivers results through government and public relations work. The firm recognizes the interconnected nature of modern supply chains and works to foster relationships and innovation for its clients.

1. LINKAGES
Is a Global Trade, Public & Government Affairs Firm
Specializing in the Fast-moving Food, Consumer Goods
and Retail Sectors
Offering 25+ Years of Experience working with the World's
Most Well-known Brands
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

2. LINKAGES' Clients
Making Connections
that Drive the Public Agenda
Trust, Transparency, Traceability and Trade depend upon LINKAGES!
Advamed
Amazon
American Forest & Paper Association
Anheuser-Busch InBev
Consumer Goods Forum (GFSI)
Corn Refiners Association
Croplife America
DuPont Pioneer/Corteva
Estee Lauder Companies
Ferrero U.S.A.
GS1 US
Int’l Alliance for Responsible Drinking
Kellogg’s
Ketchum Communications
Land O'Lakes
nanoICE
National Milk Producers Federation
Mars, Inc.
Nestle U.S.A.
Procter & Gamble

3. LINKAGES
Helps clients Think Differently
Provides the Additional Bandwidth, Expertise and Agility to
get things done when resources are tight and staffing is thin
Delivers Results
A Proven Resource for CPG and Retail Companies
and an Alternative to Costly Law and PR firms
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

4. LINKAGES
… helps clients "Connect the Dots" and "Think Differently"
in a highly-connected world!
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

5. LINKAGES recognizes --
The Seamless Supply-chains that operate between
customers and their suppliers
The Power of individual Consumers connected through
Social Networks, and
The Professional Relationships that foster Creativity,
Collaboration and Innovation
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

6. LINKAGES' Services
STRATEGY DEVELOPMENT SUPPLY-CHAIN, STANDARDS INTERNATIONAL TRADE
and MARKET EXPERTISE
GOVERNMENT and e-COMMERCE and SUSTAINABILITY
PUBLIC AFFAIRS NEW TECHNOLOGIES
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

7. The Old CPG & Retail Marketplace
Trust, Transparency, Traceability and Trade depend upon LINKAGES!
Producer Processor Packager Marketer Retailer Advertiser Consumer

8. The New CPG & Retail Marketplace
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

9. Demonstrated Client Results
Counseled multinational clients in developing global strategies on 1.) blockchain;
2.) consumer trust and transparency and 3.) biotechnology.
Organized White House, Executive Branch and Embassy visits for out-of-town clients.
Managed a coalition of food & beverage companies seeking harmonization of MRLs.
Developed web content, marketing materials, speeches and events for a global standards client.
Led client efforts to enhance industry understanding of plant-editing, and blockchain technologies.
Advised a CPG CEO serving on The White House Trade Policy Council regarding trade and regulatory matters in
TPP, T-TIP and China.
Launched a global dialogue between food safety authorities in 25+ countries and industry executives
Represented a client on product labeling and tracing issues in the Codex Alimentarius.
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

10. Karil L. Kochenderfer, Principal
Strategic Thinker with an Expert Understanding of --
- International Trade & Global Supply-chains - Product Safety and Sustainability
- New Technologies, Blockchain and e-Commerce - Public, Private and Retail Standards
- Consumer Labeling (Trust & Transparency) - Intellectual Property Rights
Past member of four U.S. Government advisory committees – on trade, supply-chain management
and regulatory matters.
Regular participant in U.S. training programs for new U.S. embassy personnel.
Skilled in building industry, government and NGO partnerships leveraging supply-chain networks.
Regularly engages USTR, State Dept., FDA, USDA and White House officials and their counterparts
in more than 25 countries.
Possesses an extensive knowledge of the consumer goods and retail sectors in the U.S. and globally.
Trust, Transparency, Traceability and Trade depend upon LINKAGES!

11. Thank You!
I invite you to connect and look forward to talking soon!
on
at LINKAGESB2B on
via e-Mail: karil@linkages-b2b.com
or by Telephone: 301/814 5251
Trust, Transparency, Traceability & Trade depend upon LINKAGES
Global Trade, Government & Public Affairs
Karil L. Kochenderfer, Principal