One brand one identity
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The document discusses AIESEC Indonesia's efforts to establish a unified brand identity through standardizing promotional tools and measuring brand health across entities. It proposes developing requirements for digital and physical promotional materials and administering monthly brand awareness surveys. Entities would upload materials to Podio and receive reviews from ESTs on their brand status. The goal is to integrate channels such as posters, videos and others to create a cohesive virtual customer experience and ensure AIESEC is perceived externally as one unified organization.
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One brand one identity
- 1. One Brand One Identity By : Karina Ananta MCVP Marketing 15/16 AIESEC in Indonesia
- 3. Objective Co-creation brand audit of AIESEC in Indonesia Integrated virtual customer experience project
- 5. What is BRAND? “what people say about you when you are not in the room” Jeff Bazos – CEO Amazon “Abrandisaperson’sgutfeelingaboutaproduct,service,orcompany” -MartyNuemeier,TheBrandGap-
- 7. What is AIESEC’s BRAND? The way we make decisions. How we deliver our operations. Micro-experiences management. Answers the question: “Why would I join AIESEC?” (benefits and external value). Who is our target. What we do. Differentiator. Brand positioning BRAND EXPERIENCEBrand promise Brand Strategy Brand operations
- 8. What is AIESEC’s BRAND? Brand positioning What is AIESEC? The Global Youth Network Impacting the World Through Leadership Development Experiences. Brand promise Brand attributes: Daring. Diverse. Inclusive. Dynamic. impactful. Brand manifestations: Responsible leadership. Global. Collaborative and democratic. For youth by youth. Social entrepreneurship. *brand characteristics that influence how we communicate externally. *desired external reputation based on the attributes that define us as an organization.
- 9. How BRAND happening? Brandhappensbecausepeoplestory. Conversation isoutthere. Whattheysayabout ourbrand,IT'SOURBRAND Everycustomerhasastorytotell Everystorybuilds ourbrand
- 12. inaworld of brands as verbs, what you doin REAL LIFE iscritical tohaving a REAL IMPACT
- 13. Our commitment to make AIESEC in Indonesia have one BRAND so we can be as ONE
- 14. Our commitment to make AIESEC in Indonesia have one BRAND so we can being perceived as ONE AIESEC INDONESIA How we will gonna measure this?
- 15. The tools to measure how BRAND is happening in each entity of AIESEC Indonesia
- 16. AIESEC is About People, and every person has a story
- 17. In order to give people The best brand experience
- 18. In order to give people The best brand experience Weneedyourcommitmentinthis
- 19. The tools to measure how BRAND is happening in each entity of AIESEC Indonesia How is it going to happen?
- 20. The tools to measure how BRAND is happening in each entity of AIESEC Indonesia We will do it in every month, simply just upload the requirements in PODIO
- 21. The tools to measure how BRAND is happening in each entity of AIESEC Indonesia My EST will give review in each month about the healthiness of the brand in your entity
- 22. The tools to measure how BRAND is happening in each entity of AIESEC Indonesia What are the requirements?
- 23. The requirements Standard requirements : - Digital Promotional Tools - Physical Promotional Tools - Brand Awareness Survey in each month
- 24. The requirements The scoring will be based on : The healthiness report of your digital marketing The score of brand survey in each month The basic score about your promotional tools
- 25. The requirements The scoring will be based on : The healthiness report of your digital marketing The score of brand survey in each month The basic score about your promotional tools What will be the basic standard?
- 26. Co-creation standard in promotional tools Let’s make standardization about our promotional tools!! Consider all kind of promotional tools : POSTERS and VIDEO
- 27. Presentation
- 28. Let’s wrap it up!
- 30. We want to integrate our channels
- 31. Why we want to integrate it?
- 32. Because we want to be