3. Yandex Wordstat Helper Add-On
1. Click to add keyword to the list
2. Click to copy the keyword list
1
2
4. Yandex Wordstat
Monthly search volume for the
requested keyword and monthly
search volume for the suggested
keywords containing the requested
word.
5. Yandex Wordstat
Monthly search volume for similar
keywords. Wordstat provides
suggestions for other semantically
related search queries.
6. Yandex Wordstat
Monthly search volume by region
The way to interpret percentages for regional
popularity is as follows:
100% – no significant popularity
Greater than 100% – the keyword is
significantly popular
Less than 100% – lack of popularity
0% – keyword is not used in the specified
region (significantly unpopular)
8. Yandex Wordstat
Historical search volume for the
requested keyword per month and
per week. You can also choose to
see the search volume on mobile
devices for all the above options.
10. How impressions are calculated?
Yandex counts impressions from:
• Organic search
• YandexDirect
11. Yandex.WordStat Match Types
If comparing to Google, the default match type in Yandex.WordStat is equivalent to Google’s phrase
match. This means that search volumes in Yandex keyword tool will include impressions for all queries
containing all words of your key phrase in any order, in all forms, including plural.
soup soup
soups
mushroom soup
beetroot soup
leek and potato soup
tomato soup…
Yandex, unlike Google, refers to match types as ‘operators’.
12. Yandex.WordStat Match Types
“ ” (operator ‘speech marks’) display results for an individual word in all its forms
You can view statistical display results for an individual word in all its forms, not taking into account
displays of this word as part of keyword phrases. The results you will get will include declinations and plural
forms of this word, but they will exclude any keywords consisting of additional words combined with the
target word.
“soup”
Results include: ‘soups’, ‘of soup’
Results exclude: ‘mushroom soup’, ‘beetroot soup’
1
13. Yandex.WordStat Match Types
! (operator ‘exclamation mark’) displays results for an individual word in its exact form
This operator is applied in front of each word in a keyword in order to exclude any of its word forms
appearing in the results.
When applied, Yandex.WordStat will only display statistics for the keyword in exact match.
!mushroom !soup -> you will only receive stats for the keyword ‘mushroom soup’
2
14. Yandex.WordStat Match Types
Statistics by keyword
(Yandex Wordstat)
Displays per
month
грибной суп 74,623
!грибной !суп 68,191
"грибной суп" 7,965
"!грибной !суп" 7,895
The quotation marks operator gives results for exact match with close variants (plurals, mistypes, grammar
cases etc.) To get search volume that does not include close variants, use:
“ ” and ! in front of each word of your key phrase
= Google’s exact match!
15. Yandex.WordStat Match Types
— (the ‘minus’ operator). This operator is used in order to exclude certain words from appearing in
keyword suggestions. When applied, a space should be put before the operator. For example, if you type
computer –repair in the keyword field, the results you receive will only include all keywords containing the
word ‘computer’ and exclude any appearance of the word ‘repair’.
+ (operator ‘plus’). This operator is used to forcefully include prepositions in keywords. Yandex.Wordstat
ignores stop-words, such as prepositions, but sometimes prepositions can influence search volumes. For
example, the total number of impressions for products for cars will be the same as for car products.
If the preposition for is crucial to your search, then you should enter the following: products +for cars.
All forms of this Stop-word will be included in the search.
For example, there are two prepositions that can be
used in Russian in a key phrase tickets to London:
Statistics by keyword
(Yandex Wordstat)
Displays per
month
"билеты +в лондон" 125
"билеты +до лондона" 26
3
4
