Application for IE Masters in Consumer Behavior and Marketing Research- Express Yourself Assignment

1. From: Miami, FL USA
Age: 22
Undergraduate: Business; Marketing

2. BORN AND RAISED
IN MIAMI, FL
§ Population of 2.752 million
§ 74.1% Hispanic or Latino
§ Born on a small island in Miami called
Key Biscayne
§ Currently live in Coconut Grove
§ Why I love Miami:
§ Diverse & multicultural
§ Beach
§ City life
§ Friends & family
§ Professional opportunities

3. § My mother is Venezuelan and my father
is Argentinian
§ I have a brother, a cat and a dog

4. § Attended Immaculate La Salle High School
§ Graduated with a 3.5 GPA
§ Played four years of Varsity Soccer where we won District
Championships twice
§ Awarded Best Defensive Player of theYear
§ Joined the humanitarian club, SALTT, where we mentored migrant
children and offered school supplies
§ Graduating in the spring of 2020 from Florida
International University (FIU), College of Business with a
bachelors degree in Marketing
§ Maintained a GPA of 3.2
§ Played on the FIU Women’s Soccer Club Team for three years
§ Radio host at FIU’s student radio,WRGP
§ Joined professional clubs such as American Marketing
Association (AMA) and Association for Information Systems (AIS)
§ Studied abroad at ESIC University in Madrid, Spain

5. § Caterpillar Inc.: Data/ Project Coordinator independently managing and organizing vast
amounts of marketing data while reaching out to world wide dealers.
§ Alma Advertising: Strategic Planning Intern focused on data driven research, developing
insights on consumers and creating marketing plans.
§ Fantasy Designers: Marketing Coordinator in charge of developing full social media plans,
managing email marketing and executing sales techniques based on consumer research.
Aug 2019- Present Oct 2017- June 2018June 2018- Aug 2018

6. § Have a passionate for music and worked for
music festivals and record labels
§ Self taught DJ with a monthly residency at a
Miami local radio station
§ Played competitive soccer since I was 10
years old
§ Played for Florida International University
(FIU) Women’s Club Team and for FC
Surge, a semi-professional team
§ Spend my free time going to the beach or
boating with family and friends

7. § January 2019 until June 2019 I lived in El Barrio De
Salamanca, Madrid.
§ I completed a semester at ESIC University through an
exchange program sponsored by FIU.
§ During my study abroad:
§ I traveled to five different countries
§ Made life long connections from all over the world
§ Indulged in learning about different cultures
§ Most importantly, I fell in love with the magical city of
Madrid and couldn’t wait to go back!

8. § My father was a marketing Vice President for companies
such as L'Oréal, Master Card, University of Miami, Allegro
Hotels and Concacaf to name a few.
§ Marketing has a human component- being able to interact,
observe and market to people made me interested in
pursing a career in this field.
Why I'm passionate about Marketing:
§ Flexibility to apply my expertise for a wide variety of
companies
§ Play an important role for the company to increase sales and
ensure the growth of their business
§ Staying up to date with trends and customer data
§ Continue to build trust and credibility with customers and
brands
§ Gain further insights about a business and their competitors
using marketing research and consumer behavior
§ Creativity to think outside the box

9. § Having completed both undergraduate and
graduate degrees
§ Working for one of the fortune 500 companies as
a Marketing Analyst
§ Leading an analytics team within a competitive
company to drive sales and develop consumer
insights
§ Using my experience to become Marketing
Consultant and start my own marketing firm
§ Employ others with a similar mindset to foster an
environment for their growth
§ Continuing my education every day and travel
the world

10. § To be challenged academically, intellectually
and professionally
§ Network with other like-minded students from all
over the world
§ Use the information learned to compare my
previous and future work experiences
§ Amplify my professional resume to become a
high profile candidate when applying to jobs
§ Create an experience I could never get from any
other another university