BrightEdge Award nominated Caring People based on growth in a couple areas - SEO, website traffic, smooth migration from HTTP to HTTPS and backlinks. From over 200 submissions there were only 12 winners and we were one of them! For this accomplishment, I was presented with an award and was asked to present on a panel at the Share18 NYC BrightEdge conference. Our results have been incredible. With a team of 1, we increased revenue by 100% and increased traffic 140% in 2017. Let's keep building!
Karina Tama - Rutigliano
6. We help seniors with daily living at home for over 20 years. We offer personalized service in very
competitive market across 4 states. We are often called in times of crisis – trust is the #1 priority in
how we communicate to prospects online.
Where we began…
• No lead generation on website
• Website was out-of-date
• No content process
• No site management process
• No engagement with sales team
BACKGROUND
7. • New department: Digital Marketing was a new
department for the company
• New industry: I was new to the industry – I came
from e-commerce background
• Need to convince company to invest in this initiative
• All the marketing content had to be created from
scratch
• Hard to find skilled writers with industry expertise and
SEO knowledge
• Collecting reviews for satisfied clients was difficult due
to their circumstances
CHALLENGES
1-person marketing department,
but I’m not an octopus
9. • Created buyer persona
• On-page SEO
• Created Backlink strategy
• Optimized Social Media and PPC campaigns according to organic insights
• Created offers and promotions
• Crated videos
SEO APPROACH - DCOM
Create
10. •Migrated website to HTTPS
•Redesigned website launching
SEO APPROACH - DCOM
Optimize
11. •Focus on Organic traffic through content using the BrightEdge platform
•Company sees value in digital marketing
•Testing new strategies
•Constant education/updates about industry best practices
SEO APPROACH - DCOM
Measure
12. Our Takeaways
• What is better than being ranked first in Google? Being in
rank zero
• Does Quick Answers increase traffic ? - it varies
• Our more visited pages are the ones we have Quick
Answers
• How did we do it?
• Use Data Cube to identify Quick Answers opportunities
• Targeted several keywords within one piece of content –
Got several Quick Answers
Supporting Data
• The Google Answer Box secures an astounding 32.3%
CTR - Search Engine Watch - Feb 2018
QUICK ANSWERS SUCCESS
13. DCOM more C for Create
• Focus on white papers
• Implement email marketing strategy
• Social media campaigns
• Enhanced collaboration with Sales team
NEXT STEPS
14. MEASURE – DCOM
Blog Traffic last 3 months
Increase in 3 months
Visits 140%
Page Views 150%
15. Organic channel grew at
a much faster pace than
all other channels
MEASURE – DCOM
Organic
Channel
Speaker introduction
Should I use an agency?
How much will it cost?
Can I use an outside writer?
What is schema?
Do I need to have a mobile site? Should be responsive.
How much time does it cost to do SEO.
Do I want to have Quick Answers? Do I lose traffic from QA?
What does BrightEdge do?
What’s your blog cadence – 2 per week
We spend 10 hours…
What does an SEO do, if they don’t have access to content producers? Influence, persuade…
Brand guidelines with SEO check list on our website.
When I train new BrightEdge employees in onboarding, I like to use this simple, small data, framework.
That’s what BrightEdge calls winning the moments that matter.
Successful Migration from HTTP to HTTPS
The website didn’t loss any traffic and Google crawl all the pages within a week.
I used BrightEdge for the Migration – I crawled the site before and after - Helped me with redirections – Great Technical Support.
Increase in Traffic and Revenue
We have increase traffic in 140%
We have increase revenue in 100%
Content Creation
From 0 blogs to 100 blogs with Infographics
Acquisition of several Rich Snippets
Content getting natural backlinks and social media engagement
Content Audit
Currently working on Topic Cluster
Successful Migration from HTTP to HTTPS
The website didn’t loss any traffic and Google crawl all the pages within a week.
I used BrightEdge for the Migration – I crawled the site before and after - Helped me with redirections – Great Technical Support.
Increase in Traffic and Revenue
We have increase traffic in 140%
We have increase revenue in 100%
Content Creation
From 0 blogs to 100 blogs with Infographics
Acquisition of several Rich Snippets
Content getting natural backlinks and social media engagement
Content Audit
Currently working on Topic Cluster