Karinna Nobbs

London, United Kingdom United Kingdom

Senior Lecturer Digital Fashion Strategy at British School of Fashion

Apparel / Fashion

Academic thinkermaker emotionally driven by questioning and researching the evolving relationship between fashion and technology. Particulary curious about the concept of leaness right now. Launching the worlds first Masters Degree in Digital Fashion Strategy in Sept 2015 Current research projects include: The Digitalisation of Speciality Retail Formats (Flagships, Pop Ups) The Integration of Technology into Fashion Visual Merchandising and the Retail Experience Demystifying 'Big Data' for the Fashion Industry The Motives and Methods of a Platform Specifc Approach to Visual Social Media Strategy