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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Finding a new job is really tough work. But it is much easier if you start acting like a marketer. Stop and think for a second. Are you marketing yourself or are you just sending applications? The road to landing a job is paved with personal branding, standing our and making a different impression on the recruiter.
View this presentation and you will learn how to create an application and CV that will get you an interview. There aren’t any one-stop solutions, because everyone is different. Let the characters of Seinfeld help you in this difficult task. Look at this SlideShare and learn how to land a job. Recruiting has never been this clear.
Finding a new job is really
tough work. There aren’t any
one-stop solutions, because
everyone is DIFFERENT.
…like the characters on Seinfeld.
LET’S HAVE A CLOSER LOOK:
The Erratic LunaticKRAMER
Inconsistent and hasn’t
figured out what he wants to
be. Bounces around like a
ping-pong ball in a small box.
Means well, but has a hard
time showing it. Chaotic and
JOB LANDING MOTTO: Focus and thrive.
The Likeable ComedianJERRY
A great personality and
very approachable. He
makes you laugh and is
at his best when he is
Loves performing and
standing in front of a
Aim for the interviewJOB LANDING MOTTO:
The Neurotic PerfectionistELAINE
Always striving for the best
and has trouble on pressing
Clings on to the little things
that don’t matter. Easily sees
fault in others and not in own
Done is better than perfectJOB LANDING MOTTO:
The Insecure UnderachieverGEORGE
A typical expert who constantly
doubts his own skills, even though
is able to get his act together when
A hint of a negative person who has
trouble in seeing the brighter side of
You can do it!JOB LANDING MOTTO:
Stop and think for
a second. Are you
yourself or are you
THERE IS A HUGE DIFFERENCE
Understand who you are and figure out
what is the easiest way for you to portrait
your talent. Everyone has talents and great
CONTROL THEM AND USE THEM IN YOUR OWN BENEFIT
THIS IS THE ROAD TO PERSONAL BRANDING
Soon they’ll be calling you!
Start thinking like a marketer!
Painting the big picture
takes time, so it’s vital to
start now. But you can
achieve miracles in
Let’s start with the basics:
An application and CV have only one goal:
This is your target and you have
to do everything to achieve this.
But how can stand out of the crowd?
HERE ARE A FEW TIPS
Less is moreSEGMENTING
Instead of dishing out hundreds
of bowls of soup applications,
send less. Target only the
customers companies and
positions that you
seen her face. It
was the exact
same look my
father gave me
when I told him I
wanted to be a
Study the companiesHOMEWORK
Think how you are able to help
them. Why are you the perfect fit?
”I have a friend who's
insurance. This guy has
never worked so hard in
his life as he has to keep
this thing going. He's
down there every week,
waiting on the lines and
getting interviewed and
making up all these lies
about looking for jobs. If
they had any idea of the
effort and energy that he
is expending to avoid
work, I'm sure they'd give
him a raise.”
Describe what you
know and why you are
the impeccable pick.
How are you different
than the rest? Everyone
is unique, but why are
"So I started to walk into
the water. I won't lie to
you boys, I was terrified.
But I pressed on, and as I
made my way past the
breakers a strange calm
came over me. I don't
know if it was divine
intervention or the
kinship of all living things,
but I tell you Jerry, at
that moment I was a
What is your unique selling point?USP
If you had to describe,
why you should be
hired in one sentence,
what would it be?
A FEW EXAMPLES:
A cleanliness enthusiast,
screenwriter who is an
avid observer with quick
sales professional with
experience of foreign
exchange, who is
and marine biology.
and editor, that has
meticulous work habits
and the ability to orally
technology and social
skills with a flair.
"Yeah, I'm a great
quitter. It's one of
the few things I do
well. I come from
a long line of
quitters. My father
was a quitter, my
grandfather was a
quitter... I was
raised to give up."
It’s up to you!PROMOTION
You have to be able
to show yourself in
the best kind of light.
Highlight your talents
and downplay your
Everyone applies for the same IT project
manager job. How would they use their
specific skills and traits?
“I’m an excellent people person and I
have the capability to get the best out
my employees and co-workers. My
projects are always done in time
because of my leadership abilities. I’m
also comfortable in front of an
audience and I enjoy charming clients
with my presentation skills.”
“I’m a hardworking specialist and I
love working on routines – I don’t mind
grinding until the job is done. I am very
down to the point and I can address
difficult matters head on.”
“I’m a true out-of-the-box thinker and I
have the ability to enhance every
customer need and provide unthought-
of solutions. My passion drives me to
immeasurable means and I flourish in
“I have a keen eye to details and I’m
able to recognise even the most subtle
client requests. I aim to improve the
original brief – deliver not only what
the customers wants, but also what
it's not a lie
You can’t afford to not to be
An online presence is
the best way to
influence your career
I’M NOT KIDDING
YOUR NETWORK IS YOUR NET WORTH
A bunch of people know other people.
Everyone can be a possible aid in the
battle to land a job. Treat people well
and you will be rewarded.
Social is a vital part of personal
branding. If nobody knows who you are,
how can they know what you are
But how can you build a network?
HERE ARE A FEW TOOLS
What’s right for my type?
What’s good for my brand?
A professional site for
the experts and the
more serious ones. Fine
tune your profile,
network and share your
A great option for someone who
has the attention span of a goldfish.
Short messages, fast pace and
constantly changing. An excellent
platform to build your personal
brand and gain new connections.
Blogging builds your credentials and
gives you the possibility to share your
knowledge with your peers. Focus on
professionalism but add a generous
dash of PERSONALITY.
Blog template: http://blog.modcloth.com
If you love performing and the
limelight of the camera, use
vlogging as your way of picturing
your talent. Use your iPhone to
capture the moment and your
“According to most
number one fear is
Number two is death.
Death is number two.
Does that sound
right? This means to
the average person, if
you go to a funeral,
you're better off in
the casket than doing
A standard application and CV is, well, standard.
Everyone does the same. How can you show that
you are much more than the rest? You have to
yourself from the competition.SEPARATE
TURN YOUR APPLICATION IN TO SOMETHING NEW
Try something that fits your
personality. Be original!
WILL BE NOTICED!
You don’t want to end up
working in an environment that
doesn’t allow you to be you.
If you are a good fit, your pocket
computer will be ringing. Now
you have to start preparing
yourself for the interview.
“Let's face it: a
date is a job-
interview, that lasts
all night. The only
a date and a job
interview is: not
interviews is there
a chance you'll end
up naked at the
end of it.”
In job hunting, there aren’t any guarantees. No
position is yours even if you have a spectacular
application and CV. But they do offer a positive
image and they make an impact. This can be the
difference on getting the interview or not.
When you get
job, you have
But don’t forget to continue your
personal branding crusade. Think
of the long-term game, not just the
one-time profits. It’s beneficial to
you and your new employer.
YOUR NAME IS YOUR GREATEST ASSET
Don’t take yourself
too seriously. Dance
like no one everyone
WORK HARD, BUT HAVE FUN TOO!
THANKS FOR VIEWING
If you like this
If you have any questions,
add a comment or click to
hit me with a tweet:
A Thank YouCREDITS
This is an ode to the best comedy show ever made. All of the
images and videos are Sony Pictures’ unless stated otherwise.
I hope the joy that I have received from this epic show is
transferred to other fans, and I sincerely wish that I’m able to
help someone land a job. If not, at least I had fun making this.