This is my UX Design Portfolio. Please enjoy.

1. KARL SCOTTUX Practitioner

2. Design by: Karl Scott
Student Project. General Assembly UXDI Winter 2013

4. About the Product:
TrueSpirit is uniform retailer for K-12 students and their parents who want a
modern school uniform. Traditional as well and contemporary items are available
from trousers for girls and zip-up hoodies. We provide must have checklists as
well as recommendations for accessories throughout the year.
The Goal of this presentation is to inform you what was discovered in my
investigation for TrueSpirit…

5. CASE STUDY

6. Research

7. Research
Method:
Competitive analysis
Findings:
Opportunities Identified:

8. Research
Method:
Competitive analysis
Findings:
Opportunities Identified:

9. Research
Method:
Competitive analysis
Findings:
Opportunities Identified:

10. Research

11. Research

12. John
Jess
Sarah
Personas
“Making it easy for shoppers to find items.”
“I hope I’m ordering the right things.”
“I want to have enough information so that
I know I’m buying the right thing.”

13. Scenarios
Method:
We ideated and sketched out possible user scenarios.
- On the go shopping
- Situational browsing
And came up with the flowing user journeys:
AWARENESS
Awareness of the product
SET UP AND FIRST RUN
CORE PRODUCT EXPERIENCE
Opportunities Identified:

14. Design Iteration 1

15. Wireframe

16. Wireframe

21. THANK YOU
Karl Scott
karl@karlscott.com
http://invis.io/YJLQNOPE

22. LINKEDIN CONTACT
MANAGEMENT
Proposed new features for the LinkedIn Mobile App by
Linda Joy
Javier Abanses
Valentina Kogan
Karl Scott
A project for UXDi Winter 2014
at General Assembly, NYC

23. LinkedIn
LinkedIn is the world's largest
professional network, with 280 million
users worldwide in 200 countries
Their mission is to connect the world's
professionals to make them more
productive and successful.

24. The Brief
Mobile use is increasing, but LinkedIn wants
to continue to push its growth. Specifically,
they want to add contact management
features to the app.
Objectives
Help users determine:
• Who to contact
• When to contact them
• How effective their outreach is
• Create a minimum viable product to serve
those needs

25. DISCOVERY
Business Goals and User Research

26. Business Model
Talent Solutions
Advertising
Paid Subscriptions
Most of LinkedIn’s revenue comes from
Talent Solutions: paid tools for
recruiters and hiring managers.

27. LinkedIn’s Goals
Business Goals
• Keep the talent pool
engaged, to serve their
recruiter clients
• Push mobile use
Brand Goals
• Top Professionals
• Vital Service
• Smart
• Helpful

28. Current Contact Management
What LinkedIn offers now:
•New desktop features
•New “LinkedIn Contacts” app creates
a “to do” for each connections job
change, work anniversary, and
birthday
•Reminders, Notes & Tags
They’re already offering a fair bit of
contact management… So, how will we
make it better?

29. User Research
•Too much going on!
•Most don’t “manage” their contacts
– and they have a lot
•Unaware new contact management
features
•Need to simplify things so that users
can actually enjoy using an app that
they value
Source: SocialMediaToday.com

30. The Talent Pool
Source: LinkedIn Talent Blog

31. Personas
Dina
“The Tiptoer”
Project Manager
• Build successful career
• Ready for the next big thing,
already quietly reaching out to
close connections
• Stay connected to quality
contacts
• Stay in touch with past
• Not actively looking, but
wouldn’t mind a dream job
finding him
• Doesn’t want to waste time on
“boring Facebook”
• Uses LinkedIn because out of
obligation
Nick
“The Explorer”
Backend Developer
Nick
Attributes
Networking
is necessary evil.Late 30s.
Back-end engineer at Unroll.me (email
management startup)
It’s a small, 8-people company in
New York City.
Passive Explorer
Goals
–Stay open to job opportunities
–Stay connected to contacts
Motivations
–Research companies for future job
opportunities
–Stay current with industry updates.
Frustrations
–Looks like LinkedIn is trying to be Facebook,
(and a poor version of that).
–Feed is useless.
–A lot of things are either not meaningful or not
intuitive.
–Too many notifications.
–Hard to trust (not enough transparency).
Sees himself as a good developer, and
part of that is going to workshops on
new software and technology.
Also goes to a local tech meetup. It’s
such a relaxed setting that talking to new
people is easy, even for an introvert like
him (free beer helps with that.)
Doesn’t see himself as much of a people
person.
Behavior
–Always responds to requests
–Barely looks at the feed
–Occasionally adds people he meets
–Reads Twitter for industry updates
–Occasionally tweets himself (mostly
re-tweets)
Engagement & Activities
Computer: Macbook Pro, running Parellels
for Windows at work.
Carries it home after work.
Mobile: Android power user.

32. Primary Solution: The Shortlist
•Your most important contacts – your
best alliances and your inspirations,
the people you hope will be good
resources in the future
•Self-selected, but LinkedIn offers
suggestions

33. Secondary Solutions
Feature Benefits
Filter Feed By Post Type See just the types of updates you’re
interested in – less noise
Filter Connections by field, company,
and location
Find the specific contacts you’re
looking for without having to rely on a
user-generated tagging system.
Sort Connections by last contacted Helps Dina see who she hasn’t
contacted in a while, so she can meet
her goal of keeping her network active
and healthy

34. DESIGN ITERATIONS

35. Sketches
• Inputting tags/notes/reminders is too much
work for most. Will leverage know data
instead (endorsements, main industry)
• Users like the hotlist idea – not the name

36. Digital Sketches
• Feed navigation is getting too busy, so we’ll
remove “Top Stories” banner
• iOS 7 patterns aren’t so intuitive for users
• Need a “hide” feature in addition to
“Add to Hotlist”
• Still need a better name than hotlist!

37. Axure Prototype
• Replaced “Hotlist” with “Shortlist”
• Discovered UI inconsistencies
• Improved hierarchy issues in text
Link to Prototype
• Shortlist feed vs Shortlist list
confusion
• Path to shortlist feed should be
shorter

38. Summary
We’ve helped users:
• Determine who to contact and when
to contact them by helping them to
target and keep track of their best
contacts.
• Easily filter out noise from less
important connections
• Leverage known data to filter
contacts, rather than generating their
own
• We haven’t found a way to measure
how effective outreach is, but we
improving overall effectiveness

39. THANK YOU!
Be sure to find us on LinkedIn and add
us to your Shortlist!

40. Website Redesign
Jen Zhao / Karl Scott / Lucas Polavieja / Sue Lee
February 5, 2014

41. PlainLegal is having problems with drop off and
conversions. The site currently requires users to
visit multiple pages before they are able to
contact a lawyer.
BRIEF

43. RESEARCH

44. COMPETITIVE ANALYSIS

45. USER RESEARCH
• In person, Skype, survey
• Usability tests
• Referrals
• Past case history
• Free consultations
• Law school

46. PERSONAS
Georgia Petrucci, 45 Colin Johnson, 32 Jessica Cho, 28
“Nobody looks for a
lawyer online, that’s
absurd. Usually they
are referrals.”
“Hiring a lawyer is
sort of like entering
a black hole.”
“I wish it was
easier, but I don’t
have time.”

47. GOALS
UserBrand Business
• Be able to
compare lawyers
• Find a quality,
trustworthy
lawyer
• Efficient process
• Become a reliable
source for
entrepreneurs and
small business
owners
• Be an affordable,
high-quality
resource
• To reduce the
bounce rate of
visitors on the site
• Increase
conversion rate
• Connect lawyers
with new clients

48. SUGGESTIONS
• Free consultation
• Vetting of lawyers
• Search bar
• Clearer browse drop-down menu
• Minimize drop-down for search
• Clickable “areas of expertise” tags
• Standardization of bios
• See search results when you go back
• See search category
• Message multiple lawyers

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51. HOMEPAGE

52. DROPDOWN

53. SEARCH RESULTS

54. Immigration (10)
Employment (15)
Copyright (5)…more
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English
6 years
Immigration (70)
New Business (20)
Copyright (50)
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PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & German
20 years
Immigration (3)
New Business (20)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Marathi
3 years
Immigration (43)
New Business (25)
Copyright (5)
Immigration
Ilya B. New York Karishma K. New Jersey Mark K. New York Brian I. New York
Business
Copyright
Immigration Employment Immigration New Business
Copyright
Immigration Employment
Copyright Trademark
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Portuguese
9 years
…more
Immigration (10)
Employment (15)
Copyright (5)…more
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English
6 years
Immigration (70)
New Business (20)
Copyright (50)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & German
20 years
Immigration (3)
New Business (20)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Marathi
3 years
Immigration (43)
New Business (25)
Copyright (5)
Immigration
Ilya B. New York Karishma K. New Jersey Mark K. New York Brian I. New York
New Business
Copyright
Immigration Employment Immigration New Business
Copyright
Immigration Employment
Copyright Trademark
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Portuguese
9 years
…more
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SEARCH RESULTS

55. PROFILE

56. PROFILE

57. DESIGNS

58. DESIGNS
Lawyers
Email
Desired completion date
January 31, 2014
Message
Hello!
I need help with an immigration case.
[INSERT TEXT]
If you are available, please let me know.
Thank you,
[INSERT NAME]
Sending this message to a lawyer does not form a lawyer-client relationship. There is no duty to
keep this information confidential until you form a lawyer-client relationship.
Contact other lawyers if these lawyers are unavailable
Ilya Brown
Immigration | Business | Copyright
Brian Klein
Immigration | Intellectual Property
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60. PROTOTYPE
bit.ly/1gM3662

61. Thank you