2. Linkedin facts
2003 – 4,500 members
2012 – 175M members
Available in 18 languages
2M company pages
1M+ groups
2003 – today
5B professionally
Source: Linkedin Press Center August 2012
oriented searches in 2012
18. Groups
Participate in highly active groups and their
discussions
Create your own very targeted group
Look only for groups that will help you grow
19. Company Pages
http://learn.linkedin.com/company-pages/setup/
New layout and features– rolling out
Check for updates at blog.linkedin.com
20. Activity
Update status
B2B – create and share content that educates
B2C – create and share content that entertains
Show your expertise: Answer questions in “Answers”
Be active participant in Group discussions
Recommend AND ask for Recommendations
Update all relevant Sections in a timely manner
Use Applications
Connect
21. Tip
Follow up with your networking
contacts!
3x3 strategy: Before calling take three
minutes to find three things on Linkedin to
talk about (hint: visit their profile and
company page)